Dane Hamer

tl;dr you should really consider nutmeg/Loucas Tsilas/Andres O'Beirne/SLMBR PRTY for your next shoot. Any producer I've ever worked with knows I make fast, confident gut decisions. That can be wonderful, but sometimes scary. Recently, I was looking at director's reels for a client project. They ranged from seasoned directors who could capture our script in their sleep, to directors who were definitely in the first stage of their careers, so working with them would take a leap of faith. When I feel a director is perfect for the job but doesn't have the equivalent on their reel, it's hard to describe how I just know they can do it, and bring something special to the table. But if you're a fellow creative then you know (IYAFCTYK?). That was the case with a directing duo called nutmeg, known also as Loucas Tsilas and Andres O'Beirne, with SLMBR PRTY. They nailed the call. They nailed the treatment. And we were all beyond impressed that slmbr prty really went the extra mile to deliver — over-deliver, really — what we needed. By the time we were in post, the team were already awarded and off to their next shoot — they're wonderful, talented, experienced beyond their years. If you have the chance to consider them for your next job, you should. I can't wait to work with them again, and I haven't had that much fun creating on a set in longer than I can remember. (also, slmbr prty is women-founded and led, woo-hoo!) Josh Young Harry Baruch

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In Nainar Media we use VFX and 3D content to showcase your brand involves harnessing advanced digital techniques to create stunning and immersive visuals. These tools help tell your brand's story in a unique and memorable way, setting you apart in a competitive market. VFX and 3D animations can bring complex ideas to life in ways traditional methods can't, capturing attention and enhancing understanding. This approach not only makes your brand more engaging but also positions it as modern and innovative.

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**New Video style Alert** Are agencies missing out by leaving Creatives at home instead of taking them to Cannes? I have been speaking with very senior creative directors at various agencies and I was amazed to learn that they weren't being invited to Cannes. Hell, it's even called Cannes Lions International Festival of Creativity. Instead it was the account directors sent to schmooze existing clients and meet new clients. I was shocked by this. I learned many years ago from Damien Marchi the importance of creatives when looking to build better gaming campaigns. How they create emotions with clients and sell dreams and outcomes. They don't just think outside the box, they don't recognize the box's authority. That they are often the people that can illustrate the need for better investment in both creative and media. So why leave them out of one of the biggest events in the media calendar? Next year let's see more creatives out in Cannes Lions International Festival of Creativity and watch how your business grows 🤑 To all you creatives, I hear you and I've got your back ✊🏽 Love ❤️, Peace ✌🏽 and Chicken Grease 🐔🍗 Seika Media #cannes2024 #toomuchrose #whathappensincannesstaysincannes #media

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COLLIDE-AI Spec Ad: The taste of something different, something new. Spec commercials have long been a showcase for filmmakers to demonstrate their style, competence, and ambition. However, the recent release of Gen-3, Kling, Lumalab/Dream Machine, and other Gen-AI software has ushered in a new era of creative possibilities. In this coffee brand concept, the team at Collide-AI headed by Bob Connelly, experimented to see how far we could push Generative AI, to create an ad that captures the mood and ritual of the morning coffee. All vision was created using Gen-AI tools mentioned above. Please feel free to share your thoughts or let me know what you think. Are you curious about how Gen AI is revolutionizing the creative process? Drop us a line [email protected] #collideai #genai #ai #adtech #creativeinnovation

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🚀✨ As the CEO of Lifted Media, I firmly believe in the power of creativity. It's not just about delivering exceptional content; it's about embracing the creative process itself. At Lifted Media, we champion a culture where creators can truly be creative. 🎥🌟 Every project is a new adventure and an opportunity to test and expand our boundaries. Why? Because innovation comes from challenging the norm and taking bold steps forward. Whether it’s experimenting with new techniques, technology or exploring uncharted narratives, our team is encouraged to think outside the box. 🔥💡 Staying creative means staying passionate, and passion is the fuel that drives us to excel. It's what helps us connect with our audiences on a deeper level and create truly impactful media. Let’s keep pushing the limits of what we can achieve. Stay creative, stay passionate, stay lifted! 🎬 #CreativityInMedia #FilmMaking #Innovation #LiftedMedia Scott Dossey Alberto Diaz Martin Novak

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Being onsite at a global technology firm can be overwhelming in the best way possible. We were determined to design highly valued documents that play a crucial role in their clients' strategic decisions. Here’s what we did via Onsite Creative Studios and Sourcing at Honeycomb: 📄Document Adaptation: We take the client’s content and transform it into visually compelling designs, adhering to their specific guidelines. 📄Report Generation: From research-intensive reports filled with data and insights on emerging technologies to comprehensive global summaries, we cover it all. 📄Quality Control: We ensure every document is meticulously reviewed and polished before it’s finalized. A few types of Documents we created: 1. Reports: Data-rich reports on tech trends and company assessments. 2. Brochures: Informative brochures on technology applications and their business impacts. 3. Global Summary Reports: Yearly trends summarized with engaging tables and charts. 4. Annual Reports: Highlights of top-performing firms in various industries. 5. Benchmark Reports: Tools to help companies achieve their cost and quality goals using industry benchmarks. These came perfectly handy for our client to help them showcase to their own clients! That’s not all, a dedicated team of 7, led by our talented team leader, is focused exclusively on this client. What do you think of working onsite and closely with your clients?

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The recipe for yet another viral hit behind the Smile 😊 franchise has officially launched, continuing the now-historical viral campaign for Smile 1. The campaign for Smile 2 picked up last week and today, the trailer was published, along with the main character's music track going live on music streaming services. Once again, Paramount Pictures is engaging in immersive marketing by creating an Instagram account for 'Skye Riley,' the sequel's main character played by Naomi Scott, and releasing her song 'Blood on White Satin' through Interscope Records. Bear in mind the movie is first releasing in mid-October. As we speak, the community around the movie has already contributed with: 🤳 308 UGC posts on TikTok featuring the song: https://lnkd.in/dnSSQhin 📹 1063 posts for #smile2 on TikTok: tiktok.com/tag/smile2 🙏 315 followers and 667 likes on the TikTok account: https://lnkd.in/d94NeE7b 👯‍♂️ 1967 followers on the Instagram account: https://lnkd.in/dj4DDhWn 📫 104 posts for #skyeriley on Instagram: https://lnkd.in/djv67yBB I can't wait to follow the community building over the coming months and see what Parker Finn has in store this time around. Takeaway: You need to mobilize your community to make your movie travel, and you need months of nurturing it through creators and different kinds of (user-generated) content. Happy content creation!

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Sam Altman: “There is gonna be a premium on human in-person, fantastic experiences. (..) I can see that being a very huge category” Sam may not know the name for it, but what he is talking about is events and experiential marketing. The UK's IPA Bellwether report Q1 2024 has tracked the growth in this sector 'Events was the stand-out Bellwether category, recording a series-record expansion (net balance at +23.1%, from +15.9%) as companies continued to show a strong appetite for face-to-face engagement with customers.' This is a core belief of ours at Because Connected Experiences. The more digital the world becomes, the bigger the need we will have for human connection. Brands who prioritise this will cut through, and win. #experientialmarketing #events #digital #marketing

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Best recap yet.

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Luminate Data's Midyear Music Industry Report for 2024 has been released, offering valuable insights for artists, labels, and fans. The report highlights the factors influencing the future of music and reveals that the industry has seen significant growth, with global music revenue reaching $20 billion in the first half of the year. Streaming services now contribute to 75% of this revenue, and there has been a 30% increase in vinyl sales. 𝐊𝐞𝐲 𝐇𝐢𝐠𝐡𝐥𝐢𝐠𝐡𝐭𝐬:    𝐒𝐭𝐫𝐞𝐚𝐦𝐢𝐧𝐠 𝐂𝐨𝐧𝐭𝐢𝐧𝐮𝐞𝐬 𝐭𝐨 𝐃𝐨𝐦𝐢𝐧𝐚𝐭𝐞:      - 𝐆𝐫𝐨𝐰𝐭𝐡: Paid subscriptions surged by 18%, with 450M users.      - 𝐀𝐜𝐜𝐞𝐬𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐲: Ad-supported streaming increased by 22%, reaching         600M users.      - 𝐈𝐦𝐩𝐚𝐜𝐭: Streaming revenue now makes up 75% of the global music         industry's $12B income in H1 2024.    𝐓𝐡𝐞 𝐕𝐢𝐧𝐲𝐥 𝐑𝐞𝐯𝐢𝐯𝐚𝐥:      - 𝐒𝐚𝐥𝐞𝐬: Vinyl sales grew by 30%, with 25M units sold in H1 2024.      - 𝐘𝐨𝐮𝐧𝐠 𝐁𝐮𝐲𝐞𝐫𝐬: 40% of vinyl buyers are under 25.      - 𝐄𝐱𝐜𝐥𝐮𝐬𝐢𝐯𝐢𝐭𝐲: 60% of sales are limited edition and special releases.     𝐆𝐥𝐨𝐛𝐚𝐥 𝐄𝐱𝐩𝐚𝐧𝐬𝐢𝐨𝐧:      - 𝐆𝐫𝐨𝐰𝐭𝐡: Music consumption in India, Brazil, and Nigeria grew by         35%.      - 𝐑𝐞𝐯𝐞𝐧𝐮𝐞: Emerging markets contribute 20% of global music         revenue, up from 15%.      - 𝐂𝐮𝐥𝐭𝐮𝐫𝐞: Cross-border collaborations increased by 50%, enriching         global music.     𝐀𝐈 𝐚𝐧𝐝 𝐓𝐞𝐜𝐡𝐧𝐨𝐥𝐨𝐠𝐲 𝐈𝐧𝐭𝐞𝐠𝐫𝐚𝐭𝐢𝐨𝐧:      - 𝐂𝐫𝐞𝐚𝐭𝐢𝐨𝐧: AI-generated music usage increased by 40%.      - 𝐃𝐢𝐬𝐭𝐫𝐢𝐛𝐮𝐭𝐢𝐨𝐧: New tech reduced distribution costs by 25%.      - 𝐄𝐧𝐠𝐚𝐠𝐞𝐦𝐞𝐧𝐭: AI-powered recommendations improved user         engagement by 20%. 𝐖𝐡𝐲 𝐓𝐡𝐢𝐬 𝐌𝐚𝐭𝐭𝐞𝐫𝐬:    - 𝐅𝐨𝐫 𝐀𝐫𝐭𝐢𝐬𝐭𝐬: Understanding these trends can help artists navigate the complex landscape of music release strategies, audience engagement, and revenue generation. Leveraging streaming platforms, embracing physical formats like vinyl, and exploring new markets can provide diverse income streams and greater exposure.    - 𝐅𝐨𝐫 𝐋𝐚𝐛𝐞𝐥𝐬: Record labels can use this data to refine their marketing and distribution strategies, identify promising markets, and invest in technology that enhances both production and consumption.    - 𝐅𝐨𝐫 𝐅𝐚𝐧𝐬: Fans are at the heart of the industry, and these trends reflect the changing ways they consume music. Whether it’s through discovering new artists on streaming platforms or enjoying the tactile experience of vinyl, fans have more options than ever to engage with music. #MusicIndustry #Streaming #VinylRevival #GlobalMusic #AIMusic #MusicTrends #LuminateData #DigitalTransformation #MusicMarketing #EmergingMarkets

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Couldn’t have said it better myself—great insights on AMC, Joon Choi! I’ll be diving even deeper into the power of AMC shortly with Matt Yu and BWG Connect. This webinar promises to be an insightful session on taking your Amazon ad strategies to the next level using Amazon Marketing Cloud (AMC)—no DSP required! If you’re looking to elevate your ad game and see what’s possible with AMC, tune in today at 11:30 AM PT. Don’t miss it! Registration link in the comments. #XMARS #BWGConnect #AMC

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Whatever your political leaning there’s no doubt the simplicity of this quick response ad is genius in terms of the statement it makes which instantly taps into the emotion of the moment. The billboard may be a cheap one off site or may not even exist with Ai tools - it’s the viral load that will carry this one across social channels as I am case in point. Right time, right place, right message in perfect motion? You decide. #creative #advertising #brandsunak

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Evening matcha vibes 🧋 Let’s talk strategy: How can tech products rise above the sea of sameness? 🤔 Is a mega star really the key for a challenger brand, or do micro and macro influencers with dedicated super fans have more power to spark virality? 🚀 Solid chat with a strategy aficionado Clément Brunson

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🎶 Smooth operator... 🎶 'OpenAI's new tool, codenamed 'Operator,' could be released in January, according to Bloomberg and its two internal sources. It will apparently be released as a research preview initially and through the company's application programming interface (API) for developers to get their hands on. AI agents are designed to operate your computer on your behalf without supervision. Like Anthropic's similar 'computer use' tool for Claude, OpenAI's Operator is expected to be able to carry out actions like writing code or booking travel.' - Techradar #agents #crewai #langchain #agenticai #agentswarms #anthropic #claude #gemini #ml #machinelearning #artificialintelligence #ai #deeplearning

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I’ve seen plenty of launches on Product Hunt, but today is my turn to share something I’m truly passionate about-Orcool first public launch. With our AI-powered solution, marketing teams can brainstorm ideas and create polished TikTok and Meta ads easier and faster than ever, all refined by top content creators. We combine AI insights and real-time trends with the creativity of human experts, making ad production faster and more effective. What makes Orcool stand out: ⚡️ Instant ideation: Start in Slack and brainstorm ad concepts in seconds. 🎬 <24-hour ad production: AI and human creators work together to deliver the final product. 📈 Real-time trend analysis: Keep your campaigns ahead of the curve with smart insights. 🎁 First 200 users get 1 month free with 5 ads included. I’d love your support! Check out Orcool on Product Hunt and see how we’re changing video ad creation. 🚀 Boris Ryss Miron Tkachuk Dima Vlasov The link is in 1st comment below ⬇️

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BREAKING: German artist Mathias Vef and designer Benedikt Groß have collaborated to develop a "deepfake camera" called NUCA, capable of generating nude images of clothed individuals using Al, irrespective of consent. Despite the apparent privacy violation, the creators aim to highlight broader concerns about how generative Al is distorting reality. NUCA has ignited diverse reactions, sparking discussions on consent, algorithmic fairness, and societal impacts of Al-generated imagery. The camera, currently a prototype, employs a smartphone and Al model to produce images in just ten seconds. While NUCA is intended for artistic expression, its existence raises concerns about the potential proliferation of similar products and the ethical implications of deepfake technology. Vef and Groß intend to exhibit NUCA in Berlin, emphasizing the urgent need to address the issues surrounding generative Al.

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I am heavily inspired by the absolute brilliance of 2001, A Space Odyssey. It must be the 100th time I’ve rewatched the trailer. The sheer genius of the film, its visuals, and the trailer itself blew every single film of that era— and probably most films up to 2015—out of the water. Despite being made in 1968, I can hardly tell the difference between it and films made today. It is just that good. 1968. 1968!!! 2001, A Space Odyssey was made in 1968! That fact matters so immensely to me because it shows that no matter the era, there exists a certain genius, a love for craft, and a timeless passion that will never die. I know I’m no way near there yet, but works like these ignite my passion like a gasoline. Among many other great works, including songs, movies, stories, books, quotes, and poems, their mere existence is a LIVING proof of immortality of passion, curiosity, and purpose. Some, like The Art of War, have outlived empires! Curiosity gives birth to passion. Passion breeds skill better than forced discipline. Disciplined passion is the highest form of work, to the extent that calling it "work" does a disservice to its beauty. Purpose grows from disciplined passion. Purpose provides direction. Direction, passion, and purpose lead to great work. And great work changes the world. Can you imagine changing the world? I can. Though... I struggle to comprehend its full magnitude. Imagine, you, being a reason someone’s life is better— a cherished piece of memory that people learn from or draw inspiration from. You could inspire a new wave of change, like an avalanche— that is the power within you.

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This is the second instalment in a little series using AI to create some fun. Using #AI tools to experiment and explore is a new creative outlet available to everyone. Creative playtime is valuable - as is exploring new territories. That's exactly what Michael Matassa and myself did with this. A weird idea I dreamed up about a brain storage facility and the characters that live there led us to have some fun and create the first "Brain Drain" video recently. This is our new follow-up to that first episode. A little playtime is good for the creative soul. #creativity #aifilm #creativedirector #ai

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AI generated music could kill the next generation of Nick Caves, Tom Waits, and Bruce Springsteens - but there is another possible future where musicians thrive… Udio is getting a lot of attention for its ability to create incredible AI-generated music. Justin said it was the first time he listened to AI-generated music and thought “this actually sounds like music I’d pay for.” It made him wonder if the Spotify of the future might be a completely artist-less music streaming service, instantly crafting AI generated music tailored to your taste. So is music a viable career for humans in the future? Maybe… If a deluge of AI content pushes us back to social activities, the live music artist could still thrive. After all, surely we will still crave human connection. Which path do you think we’re on… the increasingly isolationary path of highly personalised digital content, or a shift back to human connection? -- P.S. let me know if you want a link to the full episode of episode 07 of The AI Argument

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