Catherine Ann Reid

Ever wondered where the best place to buy domains is? 🤔 Well, its quite subjective but here's a blog on it to help you out! https://lnkd.in/e6ixkDmN #website #domain #businessdomain #domainprovider #domainregistrar #smartastudio

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Do you still think about #sustainability? 🤖 For many marketers, especially in the world of technology, #AI has taken centre stage and dominated this year's headlines. 📉 It even led the doyenne of sustainability John Elkington to label 2024 as the year of the #sustainability #recession. 💻 This certainly seems to have played out but #AI has its drawbacks, not least the diminishing amounts of data available to continue feeding its hungry #GenAI tools. (perhaps why LinkedIn, Facebook, Instagram have decided to start using your content!) 💵 As I delve into the depths of #greenwashing, I'm reminded that sustainability is a long term goal towards business transformation. It's not a shiny new technology, it's hard and requires systems level change. Many people have opted to shy away in the hope it will go away. 👉 Spoiler alert - it's coming back! 👈 The companies who continue to push ahead, beyond the hype of other technologies, will find themselves in a far stronger position when we come out of this sustainability recession. Sustainability is about future proofing your business. In the EU, the new #CSRD regs coming into play for large companies from January will make #greenwashing a regulation. For that reason alone, sustainability will be back, and with a fairly sharp bite!

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Spot the difference 🧔🏻‍♂️ OK so there is the obvious… but what else has changed over the past 10 or so years? 🤔 💪 I work for one of world’s leading technology companies 💪 I lead marketing for a brilliant, innovative, industry leading product 💪 I manage a team of 4 fantastic people 💪 I’ve overcome my natural shyness to present at events, hosts podcast and present regularly internally 💪 I actually get to use the skills gained from my journalism degree (copywriting, interviewing on podcasts etc.) Could I have imagined any of this happening 10 years ago? Absolutely not! But this is what happens when you continuously push yourself out of your comfort zone, take calculated risks on your career path and are presented opportunities by key mentors/individuals who believe in you. #marketing #b2bmarketing

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Which aspects of marketing do UK SMEs struggle with the most? The Marketing Centre asked 2,000 UK SME leaders to find out. Here’s what they learned: Only 27% of businesses set clear objectives for their marketing partners. 54% of businesses don’t have a documented business plan. Metrics and measurement is perceived as the greatest marketing challenge for SME business leaders. Read the full report to dive into these findings and understand UK SME’s biggest marketing challenges https://bit.ly/44h6Dnb

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💡 Did you download our latest 2024 Most Attractive Employers student survey in the UK report?? The survey provides insights into student preferences across various industries, highlighting the importance of employer branding and communication when attracting top talent. We also reveal emerging trends and the companies considered most attractive by future talent, offering valuable data for refining employer branding strategies. 📊 Not on the rankings list? Don't worry! With data from over 32,000 UK respondents, we can offer tailored industry and audience trends to refine your employer branding strategy. Gain invaluable insights into your target audience's preferences and stay ahead with key competitive analysis. You can download the report for free here 👉 https://lnkd.in/e9Tb-h2r #EmployerRankings #TalentInsights #FutureOfWork Universum

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Which aspects of marketing do UK SMEs struggle with the most? The Marketing Centre asked 2,000 UK SME leaders to find out. Here’s what they learned: - Only 27% of businesses set clear objectives for their marketing partners. - 54% of businesses don’t have a documented business plan. - Metrics and measurement is perceived as the greatest marketing challenge for SME business leaders. Read the full report to dive into these findings and understand UK SME’s biggest marketing challenges: https://bit.ly/3UwibzT And if there are any comments to make, please do below.

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In today’s digital age, having a well-designed website is crucial for business success. A functional, attractive site not only enhances credibility but also drives growth and conversions. Don’t miss out! #WebDesign #BusinessGrowth #DigitalTransformation #ukbusiness

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Looking to scale your team with flexible senior digital marketing freelancers? Then you DEFINITELY need to tune in to our latest episode of the Bear Business Vodcast with the tremendous Ginny Nicholls from Interim Digital.... Ginny discusses how her business is transforming the way digital agencies and brands work with freelancers. The conversation delves into the origins and vision behind Interim Digital, which was born out of the changing landscape post-COVID. Ginny highlights the increase in senior-level freelancers available and how Interim Digital connects agencies with pre-vetted, experienced freelancers. Key points discussed include: ⭐ The evolution of the freelance market, especially in digital marketing post-COVID. ⭐ Interim Digital’s unique approach to vetting and matching freelancers with agencies to ease capacity and staffing issues. ⭐ The importance of building a freelancer community with shared experience and agency knowledge. ⭐ The role of Interim Digital in filling gaps in agency teams and mentoring junior staff during transitions. ⭐ Ginny’s vision for Interim Digital, aiming to be the preferred partner for agencies seeking freelance support. The conversation also touches on the challenges faced by freelancers and agencies, how Interim Digital approaches commercial agreements, and the importance of maintaining a strong community ethos within the freelance network. Full Vodcast in the comments. #marketing #recruitment #strategy #business #insights

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Friday I'm speaking to a group of UK CHROs about how SME/SMBs can take a DIY approach to building confidence, capability and capacity using non-Enterprise level Generative AI. Link in comments! It is an in-person event in Reading. #HRAI #CHRO #AI #culture #HR #talent #employeeexperience #EX #CX

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Did you know two-thirds of SMEs have no marketing plan? If your business doesn’t have a marketing plan, come and learn how to build one using the SOSTAC® Methodology. SOSTAC® was voted in the Top 3 business models worldwide by the CIM | The Chartered Institute of Marketing’s Centenary Poll. Join our exclusive one-day SOSTAC® Planning Masterclass where you will learn from its creator Paul Smith and licensed SOSTAC® Trainer Lydia McClelland. This masterclass is ideal for: ✔️ Marketers at any level ✔️ Private Equity Investors ✔️ Venture Capital Investors ✔️ Founders of Start-Ups & SMEs ✔️ Partners / BDMs / Marketers in LLPs 𝐄𝐯𝐞𝐧𝐭 𝐃𝐞𝐭𝐚𝐢𝐥𝐬 📅 Thursday 30 January 2025 📌 County Hall London SE1 7PB 🕒 Registration at 8.30am for a 9.00am start 𝐑𝐞𝐬𝐞𝐫𝐯𝐞 𝐘𝐨𝐮𝐫 𝐒𝐞𝐚𝐭 - 𝐒𝐚𝐯𝐞 £50 𝐖𝐢𝐭𝐡 𝐎𝐮𝐫 𝐄𝐚𝐫𝐥𝐲 𝐁𝐢𝐫𝐝 𝐃𝐢𝐬𝐜𝐨𝐮𝐧𝐭 Don’t miss your chance to join the SOSTAC® Masterclass at a reduced price! Register before midnight on 15th December 2024 and 𝐬𝐚𝐯𝐞 £50 on the full ticket price of £495 + VAT. There are extra discounts for group bookings provided during registration 𝐖𝐡𝐚𝐭’𝐬 𝐈𝐧𝐜𝐥𝐮𝐝𝐞𝐝 𝐖𝐢𝐭𝐡 𝐘𝐨𝐮𝐫 𝐄𝐚𝐫𝐥𝐲-𝐁𝐢𝐫𝐝 𝐓𝐢𝐜𝐤𝐞𝐭: ✅ Discounted Entry: Attend the 1-Day SOSTAC® Masterclass for just £445 + VAT ✅ Exclusive Resource: A copy of the SOSTAC® Guide to Your Perfect Digital Marketing Plan 2025 (AI Edition) (worth £25). ✅ Comprehensive Materials: A 100+ page SOSTAC® workbook and a 1-Page SOSTAC® Planning Template. ✅ Refreshments: Enjoy coffee, lunch, and tea throughout the day. ✅ Expert Training: Gain a career-changing planning skill set from PR Smith and Lydia McClelland. ➕𝐎𝐩𝐭𝐢𝐨𝐧𝐚𝐥 𝐄𝐱𝐭𝐫𝐚: 𝐒𝐎𝐒𝐓𝐀𝐂® 𝐂𝐞𝐫𝐭𝐢𝐟𝐢𝐜𝐚𝐭𝐢𝐨𝐧 Anyone attending the Masterclass has the option to become a 𝐒𝐎𝐒𝐓𝐀𝐂® 𝐂𝐞𝐫𝐭𝐢𝐟𝐢𝐞𝐝 𝐏𝐥𝐚𝐧𝐧𝐞𝐫 by completing an online course and earning instant certification. > Attendees get 35% off the usual online course fee of £195 + VAT, reducing it to just £125 + VAT. > A discount code will be issued to attendees during the Masterclass. The Masterclass will be a popular event, so find out more and register by following this link https://lnkd.in/erRBi8DR #SOSTAC #Masterclass #MarketingPlanning #PRSmith #London

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🖐 Do you need a hand getting started with whitepapers? Sometimes I work with clients (usually smaller businesses) who aren't sure how to plan, structure or write their whitepaper. They know whitepapers are powerful lead generators and important business assets but because they haven't produced one before, they're not sure how to do it. 👉 If this sounds like you, please help yourself to my free whitepaper planning tools. My tried and tested step-by step framework can be applied to any problem/solution whitepaper and will take the fear out of getting started. You can find them here: https://lnkd.in/ezNrktxp 👉 If you'd prefer some one-to-one support, I offer a bespoke 2-hour whitepaper planning session (£749) where I'll help you: 👉 Drill down into your business goals 👉 Clarify your purpose 👉 Identify your target audience 👉 Discuss the research you need to carry out 👉 Agree title and subtitles (SEO) 👉 Plan the content 👉 Structure the content 👉 Discuss the best ways to repurpose the content After the call I'll send you a content plan that you or your team can follow to create your paper. (Or, if preferred, I can write the paper for you). 👉 Book your planning session here: https://lnkd.in/drnA5UX

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If you’re are working in a high risk industries and struggling with quality traffic and lead generation - get in touch. At Anaxeo, our team of experts knows exactly what it takes to get results. From eye-catching design and persuasive ad copy to the technical side. We understand the challenges of high-risk industries, and more importantly, we know how to turn those challenges into opportunities. #gambling #betting #crypto #casino #igaming #cryptogambling

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I see so many recommendations for podcasts 🎙️and they are all for pretty well-established ones from well known broadcasters. So, in the spirit of supporting small businesses, which are your favourite SMALL business podcasts - and why do you love them?🗣️ Tell me in the comments! PS. we manage several fantastic small business podcasts 🎧 so we're biased 😉 #podcast #smallbusiness #smallbusinesspodcast #podcastrecommendations #smllbizpodcast

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