Brett Gillett

📊 Data-Driven Decisions: Driving Success in UK Advertising In today's competitive digital landscape, UK businesses face many challenges. Google Ads agencies help interpret vast amounts of data, optimise ad spend, and unlock hidden insights. Gain a strategic edge with data-driven decisions! 🚀 #DigitalMarketing #DataDriven #UKBusiness #GoogleAds #AdvertisingSuccess

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Investment in martech is bouncing back after a period of cuts and uncertainty, with a clear focus on first-party data and advanced attribution, new research reveals https://ow.ly/yuFX50SazpO

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"All media is performance media." On the latest episode of the Performance Marketing Unlocked podcast, Mike Fantis, VP and Managing Partner of DAC Group UK, spoke about why marketers need to better scrutinise upper-funnel advertising's performance. With lower-funnel media always under the performance microscope, Mike explained that although the KPIs are different, "all media is performance media". Listen to the full episode via the link in the comments. #marketing #advertising #performancemarketing #cookieless #data #firstpartydata #thirdpartydata #cookiedeprecation

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🎙️ Tune in to the Latest Episode of Performance Marketing Unlocked! 🎙️The Biggest Winners and Losers from Google Scrapping Chrome's Third-Party Cookie Deprecation In this episode, #PMW's Joseph Arthur dives deep into Google's surprising decision to cancel its deprecation of third-party cookies on Chrome. Discover what this means for the future of data collection and the immediate impact on marketers, brands, agencies, and consumers. Mike Fantis, VP and Managing Partner of DAC Group UK, shares insights into Google's decision and why marketers should still focus on first-party data solutions. Performance Marketing World 🔗 Listen now to stay ahead in the data game! Link in the comments👇

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Despite the reverse course on cookie deprecation, addressability should remain a key priority. In our latest Q&A, we sat down with Georgina Bankier at Eyeota, a Dun & Bradstreet company to discuss how advertisers can ensure continued success in a continually evolving data landscape and the benefits our partnership provides to the market. Here's what she had to say 👉 https://lnkd.in/eJ3q_DTP #AudienceTargeting #Programmatic #EquativBuyerConnect

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Can context help advertisers prepare for a post-cookie world? David Winstone, Trading Director UK of Channel Factory sat down with Justin Pearse at Cannes and explained why contextual advertising can help you hone in on the audience you are after, reach new audiences and make sure you are advertising to the right people. In addition to this, Attention, Sustainability in Digital, how to deal with mis-attribution in CTV and other big topics in digital right now are up for discussion in an insightful episode of NDA Meets. Stream or download this podcast in the comments

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Should ABM be your number one route to market? ABM is at the heart of what we do, and our recent roundtable in partnership with B2B Marketing revealed some powerful insights. We brought together a room full of marketing leaders to discuss how to evolve ABM from a siloed approach into the #1 driver of revenue. One key takeaway? A very strong case for ABM lies in driving change management within customer organisations, enabling those critical senior-level conversations where it’s not about selling a product—it's about delivering outcomes that matter most to your customers. Read the key themes that emerged from the discussion here: https://hubs.ly/Q02KYd9D0 #b2bmarketing #abm #b2b #customerexperience #marketinginsights #changemanagement Julie Wisdom

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🧐 Can your C-suite grasp the value you wish to demonstrate when presenting new avenues to increase revenue and growth? In his latest blog post, Graham Tricker, LiveRamp’s VP Revenue UK, shares insights on winning C-suite support for new initiatives through data collaboration. Graham shares this through two compelling case studies: 🔹 Barilla Group’s Cookie Campaign: Learn how data collaboration with Carrefour boosted Gocciole cookie sales, increasing global brand revenue by 7.1% and achieving a 7.8x ROI 🔹 Holiday Park Success: Discover how a UK holiday park brand used data insights to drive £3.4 million in incremental customer spend and a 13.55% increase in total sales Learn more here: 👀👇 https://lnkd.in/daUJjV2B #DataCollaboration #BusinessGrowth #MarketingStrategy

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Strong IPA (Institute of Practitioners in Advertising) #Bellwether reading shows confidence in UK economic outlook as #marketingbudget growth comes in at decade high... #advertising #media #marketing #adtech #creative

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Fantastic to see our Head of Marketing Effectiveness Anthony Pey, featured in Decision Marketing and NewDigitalAge's ‘Bellwether Report Roundup’ - Anthony views the individual channel movements as suggestions that advertisers are opting for and seeing value in engaging, brand-led channels to create cut-through as economic conditions improve.   Read more about it here: https://lnkd.in/eyQ2BYfm #bellwetherreport #marketingeffectiveness

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Great to see more pick-up for Anthony in Performance Marketing World today. Read more here: https://lnkd.in/eCkmDav6 #bellwetherreport #marketingeffectiveness

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What are the key considerations when launching your retail media network? We’ve rounded up five questions that, when answered, will help inform your strategic plan for both launching and growing your network. Take a look at the questions below, then dive into the full article here: https://okt.to/2uSt7L #Retail

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Following the release of the latest UK adpsend forecasts from AA/WARC, Performance Marketing World has compiled expert insights on the biggest opportunities, threats and ad formats to keep an eye on as we head deeper into 2024. James Coulson our Managing Partner, has commented on this report here: https://hubs.ly/Q02v9Qy90

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✨ View attribute edit history You can now view the entire edit history for any attribute, making it easy to understand how your data has changed. For example, you could right-click a ‘Deal stage’ attribute for an instant overview of a deal’s progression through your pipeline.

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Segmenting customers into groups isn't exactly a new concept. But using LoyLap's Transactional Technology to create different groups of customers and then targetting them with tailored campaigns… that’s a whole new deal. 🚀 🔗 https://lnkd.in/exkmHGhv Once the merchant has started segmenting customers into different roles, they can choose from two strategic approaches: 1) Offer them a sweet recurring monthly discount to keep them coming back week after week Or, 2) Release targeted campaigns sent directly to their phones via push notifications to encourage future spending. Learn more about segmenting customers into roles using LoyLap's Transactional Tech in our explanatory video! Don't miss out! #customerloyalty #isos #paymentsolutions #payments #valuedaddedservices #mobileappdevelopment #onlinecampaigns

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