ANDREW LAST

Highlight Reel | Lessons from Sales History for Modern Marketers Marketpulse: Pros & Pioneers - Sharing marketing advice from other small business owners and marketing experts. New episodes Weekly on Wednesdays, 3pm UK GMT. #B2B #Marketing #MarketingAdvice #ShareYourStory

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B2B media leaders: Build brands audiences can't ignore Our recent webinar focussed on how B2B editors can create market-leading brands. Business Information Practice Lead Andy Baker spoke to Editors of The Lawyer , Catrin Griffiths and the Health Service Journal, Alastair McLellan on how they have built market-leading brands. Find some of the key takeaways below 🔍 Know your audience: Craft content that resonates with each segment, not a generic mass. 🔍 Fuel subscriptions with innovation: Fresh ideas from your editors keep subscribers engaged. 🔍 Move incrementally: Gradually expand your offerings for a smooth transition. 🔍 Go digital-first (Plan Carefully): Ditch print for a streamlined, modern approach. 🔍 Empower your editors: Attract top talent with strong leadership & autonomy. Watch the full webinar in the comments ⬇️⬇️⬇️

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Incrementality is a hot topic at the moment. With Google Ads CPCs up >50% over the past 5 years, measuring the actual impact of your campaigns is more important than ever to help optimise budgets to drive actual impact on the bottom line. We've shared our thoughts on this topic and answered the most asked questions that we get asked by clients. https://lnkd.in/evHWqrJv

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Welcome to “In My Humble Opinion”, a podcast collaboration between The Marketing Society and Publicis Groupe UK agencies that creates a space for marketing leaders to discuss their opinions on topics affecting our industry which they think about but may not always say out loud. You will hear industry leaders and experts talk about their views and opinions on deliberately provocative subjects such as the impact of technology on brands and consumers, the future of our industry, the generational divides, diversity and inclusion and more. This is Episode 1 - ‘In My Humble Opinion...nobody ever got fired for buying the safest brands.’, a deep dive into the often-overlooked importance of brand in B2B marketing and purchasing decisions. We're joined by Billy Hamilton-Stent, Chief Strategy Officer at Publicis Pro, and special guests Mimi Turner and Jann Martin Schwarz from Marketplace Innovation at LinkedIn Marketing Services. What do we cover? 💡The challenges of measuring brand impact in B2B marketing 💡The need for a more holistic approach to B2B marketing strategies Whether you're a B2B marketer, sales professional, or business leader, this episode offers valuable insights into the power of brand in driving B2B growth and success. Enjoy! https://lnkd.in/eZGG_Rxc #B2BMarketing #IMHOPodcast

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Three principles to maximise ✨out-of-home effectiveness✨ Talon's Head of Effectiveness, Emily Alcorn, explains why brand owners need to optimise their approach to harness #OOH advertising's core strengths. Emily also shares her three principles to get the most out of OOH effectiveness: 1️⃣ There is no creative effectiveness without media effectiveness 2️⃣ Dynamic and reactive content are king 3️⃣ OOH’s strengths are best harnessed and deployed together Find out more on WARC: https://lnkd.in/eZjCeXZV?

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How can single-industry comms agencies thrive in a niche? 🤔 With over 21,000 PR agencies in the UK, competition for talent and clients is fierce. So how do independent, single-industry agencies stand out and succeed against the creative giants that do it all? In our latest podcast, we dive deep into this with Ravi Vijh, MD of Bastion – the UK’s top video games comms agency, which is on an incredible growth journey. From launching new divisions to hiring passionate people, Bastion is a shining example of how a focused approach can yield extraordinary results. 🙌 Tune in as we explore how a single-industry focus helps Bastion accelerate growth, foster diversity, and attract top talent in a competitive landscape. It's a must-listen for any agency looking to thrive in a single-industry niche! 🎙️Full episode available on Spotify - https://lnkd.in/g6uRNvWz #videogames #videogamescomms #publicrelations #pragency

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Introducing ALF Insight, the award-winning sales tool here to make new business easier. 🤝 Join some of the biggest media owners in the UK using ALF’s leads, data and insights to hit their sales targets. 🎯 👉 ‘Helps open up discussions with potential clients and generate leads and revenue’ - JCDecaux 👉 ‘ALF has become my newest best friend at work’ - Clear Channel 👉 ‘I’ve been looking at ALF pretty much every day now, it’s become my morning go-to for industry news.’ - Bauer Media 👉 ‘Saves me hours of work as it allows me to find relevant contacts with ease.’ - Hearst 👉 ‘I use ALF everyday, easy to use and so useful to get real market knowledge.’ - Channel 4 👉 ‘A valuable resource tool for business development.’ - ITV 👉 ‘Great tool to use, and the support is excellent’ - News Corp 👉 ‘We have used ALF for less than 8 weeks and got a direct booking with a direct client’ - DOOH Media 👉 ‘A must have subscription for anyone in media.’ - Fandom 👉 ‘Without this intuitive platform, we wouldn’t be able to reach the key client and agency decision makers.’ - Stream Publishing Want to get in on the action? Get in touch to find out more. ➡ https://lnkd.in/ev8GY8hm #mediasales #adsales #advertising #insight #newbusiness #businessdevelopment #salestool https://lnkd.in/erjSMCvW

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Why Your Brand Needs a Value Proposition? (And How to Create One) In today's crowded market, differentiating your brand is crucial for success. 📌That's where a value proposition comes in A Clear statement that communicates your brand's unique benefits and value to customers. 📌Why is a value proposition so important? - 85% of companies with a strong value proposition experience significant revenue growth. - A clear value proposition helps you stand out from the competition and attract loyal customers. 📌How to create a compelling value proposition 1) Research your target audience: Understand their needs, pain points, and goals. 2) Analyze your competitors: Identify gaps in the market and areas for differentiation. 3) Define your unique benefits: Clearly articulate your brand's value and what sets you apart. 4) Craft a concise statement*: Distill your value proposition into a simple, memorable sentence. At Blaze Creative, we empower small businesses to shine online with our affordable, expert website design services. Take the first step towards differentiating your brand! Contact us to schedule a consultation and discover your unique value proposition. Visit Our Website!! and let's get Started! www.blazecreative.co.uk #valueproposition #branddifferentiation #marketingstrategy #smallbusiness #branding

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Preparing to rename your B2B brand to drive enduring value creation? Hear from our UK-based naming expert James McCarthy on the five factors to consider as you get started. Developing a compelling B2B brand name is one exhaustive (but exciting) process. Thinking about the five factors can help you set internal expectations for the journey—and ensure your new name speaks to the best of who you’re becoming. Read about renaming your B2B brand successfully here: https://lnkd.in/ew7qW3aA #B2B #B2Bbranding #B2Bbrandnames

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Join this exclusive webinar as we debate the research findings and offer key insights, including: • CMOs' tips on how to establish marketing's commercial credibility • Why creative quality has surged up the agenda • What return on investment (ROI) really means, and how marketers can define it for their organisations • Real-life examples of how artificial intelligence is boosting brands' marketing effectiveness https://lnkd.in/gTYJ_2_A

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The B2B Marketing UK Agencies Benchmarking Report 2024 is out! We’ve been ranked 25th in the top UK B2B marketing agencies list, up from 29th in 2023, plus sit in the top 10 for PR specialists and demand generation specialists, and top 15 for brand specialists. The report ranks agencies on each unique specialism, so it’s great to see ourselves sitting amongst such good company. Also in the report, you can hear from our CEO, Ben Fox, on pages 34 - 35 discussing B2B brands’ quest for the holy trinity in agency partnerships, and get to know us a bit better in our agency profile on pages 59 - 60. Download the report here: https://ow.ly/OnWV50SpYQW #UKABMR #B2BAgencies #B2BReport

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The latest IPA (Institute of Practitioners in Advertising) Bellwether report reveals a freeze in marketing budgets❄️   Dom Boyd highlights in Campaign UK's recent article the risks that brands have in holding fire on marketing spend, including how they could lose real ground with consumers and end up protecting short-term cash at the expense of long-term profits.   The brands that will be strongest out of the blocks when the economy picks up again will be those that have really targeted their investments.   Discover more from the report here👉 https://lnkd.in/e8SmE53h Suzannah Rowland Helen Pearson Ben Bold   #InsightsPR #MarketingEffectiveness #Marketing

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It's here! Get ahead of the game and discover the Top 50 UK B2B Marketing Agencies for 2025! 👀👇 Don't let your business get left behind! 🚀 Are you looking to elevate your business with the best marketing strategies tailored to you and your brand? 🌟 Make early moves and check out our ultimate list of the top 50 UK B2B marketing agencies for 2025! These industry leaders are setting new standards in innovation, creativity, and results.   🔗 Explore the ultimate list: https://lnkd.in/etkum29j   #B2BMarketing #MarketingAgencies #TopMarketingAgencies

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Unearthing your top competitors in the UK market involves a strategic approach to competitor analysis. Start by utilising keyword research tools to identify businesses ranking highly for the terms relevant to your industry. Analyse their online presence, including their website content, social media activity, and customer reviews. Investigate their market positioning and target audience to gauge their competitive edge. By examining these factors, you can pinpoint key players and understand their strengths and weaknesses, helping you to effectively position your own business in the market. Get in touch with us now! https://lnkd.in/e9aDJaDB #CompetitiveAnalysis #MarketResearch #UKBusiness #DigitalMarketing #BusinessStrategy #CompetitorInsights #MarketPositioning #SEO #IndustryTrends #BusinessGrowth To book a free website review visit https://lnkd.in/e9aDJaDB

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