Amir S Jan Malik

B2B awards can be a lucrative opportunity in many industries. But you need to understand the motivation for awards to construct a profitable business model. Best practice tips in this article. #b2bawards #b2bevents #b2bmedia

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In the latest episode of the IAB UK podcast, Dave S. sits down with Sophia Haynes and James Chandler to talk about the IAB's newly launched Environmental Sustainability FAQs, it's rationale, and how we at GroupM UK are using them day-to-day. Listen here 🎧 https://lnkd.in/eTDyKXGD #GroupMUK #Sustainability

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How direct is your agencies connection from marketing to sales? Omnicom has been identified as a leader in Commerce in the latest global Forrester Wave recognising the capability of our people and the tools, especially Omni, that enable our them to deliver for our clients. The recent acquisition of Flywheel is already elevating our discussions with brands, which will only accelerate. Our local co-creation with Flybuys, News Corp, Nine, Meta, Google, Liveramp, Infosum and Amazon create a clear difference. Not just pitch but product delivered. Behind this is Omnicom’s strategy of data and tech orchestration, not ownership, enabling our people to work across an interoperable media universe for the Brands that trust us. There is also another point about how the market is stratifying into a small number of leaders in key growth area’s for brands but that’s for another time. See the full report here: https://lnkd.in/gyFf_KQ2. Paul Blackburn Nick Young Christopher Scudder Carolyn Bollaci Willie Pang Aaron Boekestein Philip Pollock Mohammad Heidari Far Daniella Harkins Melanie Hoptman Richard Knott Alex Pacey Sian Whitnall Laura Nice Jane Stanley Mark Jarrett Des Odell Darren S. Peter Horgan

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Does using the available data to target specific segments and users help drive advertising performance? Those of you who know me, will be unsurprised by these findings. Seems like it really might not. Even if you put good ingredients into a shitty machine, the results still tend to be execrable. A $700bn delusion indeed. https://lnkd.in/eTYt9dWN (I finally see what an editor does - writes provocative headlines. Thanks Paul McIntyre) There’s debate to be had for sure. But… These are proper studies, two of them in respected journals. So need to be taken seriously. And ideally replicated. They are congruent with much else we know about behaviour and advertising. They may be inconvenient truths, but I think it’s really worth discussing just how “true” these conclusions might be. Even if we all look like $700bn idiots as a result. As I say in my article, looking stupid is just learning, phrased badly. As usual, when I write something it’s to point people towards far smarter peoples’ work. This is another case in point. Hats off to Nico Neumann , Rikard Wiberg, Iman Ahmadi et al for some illuminating giant shoulders to stand on. Please tag other authors to whom I’m not connected.

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Great to see this write up of Ekimetrics' roundtable with a veritable who's who in Luxury Fashion. Plenty of food for thought from the industry in the article, plus there's an accompanying paper, 'Driving Long Term Performance with Customer Lifetime Value' - link in the article or directly here: https://lnkd.in/evywmZdc Matt Andrew and Inge Hatton get all the cool gigs.

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Out of Home advertising is proving to be the perfect balance between reach and retail, even as first-party data and precision targeting dominate the conversation.⚖️ At the recent Retail Media Summit UK, Colin Horan, Clear Channel UK’s Strategic Partner, FMCG, sat down with Cyndi Loza, Senior Editor at Path to Purchase Institute, to discuss the vital role Out of Home plays in today's omnichannel landscape. The full episode is available to view here: https://okt.to/9rM5i0 #OOH #RetailMediaSummitUK

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The latest IPA (Institute of Practitioners in Advertising) Bellwether report, published this morning, sees UK marketing budget growth hit a decade high 🚀 The Q2 2024 survey includes: ⭐️ Marketing budgets see strongest upward revision since Q1 2024 ⭐ Upward revisions to budgets across every main category ⭐️ Company-own financial prospects at strongest since Q3 2021 Chris Falconer, Group Managing Director, at McCann Central said: ‘It’s great to see the IPA’s Q2 Bellwether results showing an improved performance and a brighter outlook. For our part, we’ve certainly noted an increase in activity across all of our McCann Central offices and growing demand for key services particularly social, B2B, PR and Media. We’ve also had a busy first six months in terms of new business and, with some big wins under our belts, we are confident about the second half of the year.” Read more on the report here: https://lnkd.in/eR4V66ph #BellwetherReport McCann Demand McCann Bristol McCann Leeds

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In the latest episode of the IAB UK podcast, Dave S. sits down with Sophia Haynes and James Chandler to talk about the IAB's newly launched Environmental Sustainability FAQs, it's rationale, and how we at GroupM UK are using them day-to-day. Listen here 🎧 https://lnkd.in/ejy5YskN #GroupMUK #Sustainability

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So $20bn Omnicom is buying $11bn Interpublic Group to create the world's biggest advertising group. Yippee-ki-yay! Another round of willy waving by the big global networks who will no doubt justify it all by arguing that synergies and economies of scale will make it a compelling deal for the global brands that pay their wages. It is worth remembering though that the constituent parts of these giant networks built their reputations and started life as small, independent, creatively led agencies whose founders were the driving force of the business committed to delivering outstanding work for their customers. I wonder how much thought has been given to the wishes of the clients who helped make TBWA, DDB, PHD, McCann, FCB and MullenLowe famous or are they now just pawns in a giant game of global chess? Thank goodness there are still hungry, owner managed independent agencies around to provide an alternative to these artificially engineered advertising powerhouses.#advertising #creative #independent #networks #omnicom #interpublic

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📈 The latest IPA (Institute of Practitioners in Advertising) Bellwether Report reveals a continuous uptick in UK marketing spend, marking a trend of growth since Q2 2021. With nearly a quarter of surveyed companies increasing their budgets in Q1 2024, it's evident that optimism is on the rise. 🚀 Rob Hunter, CEO at Hunterlodge, sees this as a positive sign for agencies like ours. He highlights the importance of strategic marketing efforts in driving customer engagement and business growth, especially in the events category. 💼 Read more reaction... 💡 #MarketingTrends #IPAReport #BusinessGrowth https://lnkd.in/e4UjXASY

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🤔 In an ever evolving digital ecosystem, seemingly obsessed with a reliance on data, has creativity in media been stifled?    To find out, Campaign UK asked industry leaders to weigh in with their opinions, including KINESSO EMEA’s Chief Transformation Officer, Lauren Ogúndèkó.   💡 ‘People react to messages and visuals that resonate with their lives and experiences. Media has the power to capture audiences effectively, but only when creativity is at the forefront. Our MAGNA Media Study reveals that creative quality drives 56% of impact on purchase intent. 'So yes, media not only needs more creativity, it needs to return to being creative-first. In today's cluttered landscape, where highly creative campaigns are 27% more likely to report strong brand impact, the call for increased creativity in media has never been more urgent,’ Ogundeko says.   ➡️ WDYT? You can read the full article by clicking the link below. #PerformanceMarketing #Advertising #Media #AdTech #Data #Creativity #Creative

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Ad budgets are tight and we are all being asked to “do more with less”. Impossible? Well, there are some things you can do. #Advertising #Marketing #Recession Maximising advertising effectiveness https://lnkd.in/embmaEUh

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I was excited at the prospect of Quirk's Media London Insights event, and it certainly didn't disappoint! The energy, enthusiasm and positivity at the event was palpable - the insights industry is full of creative, intelligent, engaging and thoroughly friendly professionals (no, we are not all spreadsheet freaks / clipboard warriors / .ppt addicts 😉). So, it was a real privilege to spend time chatting with friends, old and new, as well as listening to a diverse range of talks and visiting stands to learn about new tools and approaches from agencies that I can welcome into my network of partners. Key highlights? 🎯 lots of focus on the importance of building empathy with our consumers/shoppers/customers... moving beyond static reporting of research results to accessing and using real consumer/shopper stories and experiences to add authenticity and power to insights 😑 despite this drive towards closing the empathy gap... Katie Angier telling us that as more and more people "of a certain age" use Botox, it becomes increasingly difficult to build empathy with each other as the stuff doesn't merely iron out wrinkles, it also inhibits our muscles to the point that micro-expressions are no longer possible (so we can't read each other's reactions / feelings so well)... who'd have thunk it?! 🖥 the inevitable march of AI solutions from predictive to generative and how these will, over time, completely change how we create, manage and deliver insight projects. Slightly concerning that there is an emerging belief that AI analytical power (especially of qualitative data) will close the gap between qual and quant research to the point that there will no longer be a distinction, and that human researchers can easily and credibly be replaced by AI bots: qual at scale is where we are headed in this belief system. This is not a viewpoint I adhere to, preferring instead to see a future where "traditional" (for want of a better word) qual. and quant. can co-exist with the (very good) scalable unstructured research tools that are now emerging 😤 Phil Barden telling us that he hates consumers! That was a shock - I've never heard him say that before... but was soon reassured that his comment was tongue in cheek, referencing the fact that consumers don't read strategy papers, so creating more work for the rest of us in creating brain friendly touchpoints that will successfully deliver what we want to convey 🙃 the sight of my good friend Katherine Rhodes rushing for her bag in search of a tissue when I burst in to tears as I told her of the recent departure of our beloved dog, Millie (the fluster and the rush... and her kindness helped stem the tears and bring back a smile 🙂) 🍹 Paul Thomas delivering a fascinating talk on connecting authentically with bartenders and, via his delivery style, winning the prize for "the most audience laughs of the day" Can't wait 'till next year now...

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Media Marketing Compliance helped the Association of National Advertisers study the market for 'Principal' (or 'Proprietary') Media, and the results have landed. The report is incredibly thorough and provides great guidance for advertisers. While not a new phenomenon, PM is increasing dramatically and becoming a much more controversial way for Media Agencies to make extra profit at the expense of transparency into their true revenues. Advertisers should take a firm view on whether this is in their best interests.

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A lot has changed since the early days of ‘digital transformation’, and marketers are increasingly snarled up in the finer detail of data and tech. Collaboration and partnership remain the way through it all, says Ben Davis https://lnkd.in/eRE3cgsd

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If you missed the panel at the Association of National Advertisers Measurement and Analytics conference this month, where Gain Theory shared insights into creative measurement, then check out this piece, where Senior Partner James Dodge delves into why there is a need for a new approach to measuring creative effectiveness. James covers: ⚡ Media optimisation 📊 The benefits of a data-driven approach 🔍 How insights should complement, and not replace, the creative process Check the link in our comments to read more!

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What exactly has been going on at Epsilon since it was aquired for $4.4 Billion 5 years ago other than relentlessly beefing up the Publicis share price? Elliott Clayton shares what we've been up to. Also a great listen for anyone in tech who has been or is about to be acquired & general insight on what's going to be important in ad-tech over the next couple of years. #media #m&a #digital

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Harriet Perry Omnicom Media Group and Alice Anson Nectar360 with Hashim Mian and Ben Sylvan sharing their experiences and predictions for #retailmedia #canneslion2024 Some of the themes and points from this panel: - Self-service platforms - Brands need the cross retail media view - 📣 to ISBA and the paper "Responsible Retail Media Framework will accelerate the UK’s retail media opportunity" from Nov 2023 - Enable planning upper and lower funnel while managing the reach and frequency is key - What's coming unified auction for sponsored content and will be a big unlock (remember this happened in programmatic 10 years ago) which solves for the fragmentation across retail media - Sales attributed effectiveness models are critical - Transformation of JBPs

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It’s official, inclusion = income. Research commissioned by the Unstereotype Alliance (convened by UN Women) and carried out by Saïd Business School, University of Oxford has proven definitively that progressive (i.e unstereotyped) advertising drives sales – delivering uplifts of as much as 16%. The study looked at data from 392 brands across 58 countries between 2020 and 2023, so fair to say it’s pretty hard to argue with the findings. Forsman & Bodenfors LDN is proud to be an active member of Unstereotype Alliance’s UK chapter, embedding the ethos of inclusive advertising in all our client work (we’re also part of the only global creative agency to be gender pay equity certified, and are fully committed to living our values internally). Take a look at the two-page summary research findings (link in comments). And if you’d like to talk more about what progressive, impactful and effective advertising for your brand could look like, please drop me a line. ✨ #inclusion #marketing #creativity Melda Simon (she/her/hers) Trudi Harris Dubon

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