Alicia South

The phenomenal Laura Cazabon from Star Digital is running Social Media Thursdays again next Thursday 22nd August. If you have ever asked yourself "which social media platform is the most effective for reaching my specific target audience, and how can I leverage it to maximise engagement?" "How can I create and implement a social media strategy that aligns with my business goals and increases sales?" "What are the best practices for creating content that resonates with my audience and drives more interaction on platforms like Facebook, Instagram, or LinkedIn?" Then sign up here for clear and impactful, expert advice: https://lnkd.in/eGfXejem

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Waitrose recently dropped a video featuring S Club 7, a big-budget production that probably looked great on paper, but missed the mark on TikTok.  Why? It felt like a TV ad in disguise... Let's be honest, TikTok isn't TV - It's all about super quick, super fun, short-form videos.  So, long, high-production videos turn users off before the video even starts.  In comparison to Waitrose's other recent TikTok, it hit over 11.6K likes all because it was more authentic, real, and perfectly tailored for TikTok.  Brands must embrace TikTok for what it is.  Even if you’re creating an ad, it has to look and feel like a TikTok.  The difference in engagement between these two videos shows why brands need to fully commit to native TikTok creative if they want real results. Credit to Oli Hills for the post inspiration!

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I love it when brands do sexy PPC. Great example here of using: 1️⃣ Audience data 2️⃣ Location data 3️⃣ Copywriting skills To make their ad relevant and effective. Reminding me (a customer) that I don’t need to use Splitwise Inc. when I have Monzo Bank! The use of site links, that are relevant and enticing is a fantastic touch. Great example of how even a fairly dry subject, can be a chance to upsell your customer. The only way to stand out on the SERP is an effective ad - don’t forget that!

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How can you best use events to build your brand profile? In partnership with FirstEvent and Campaign UK, our special podcast episode covers why events should be a part of your wider content plan to increase brand awareness and better your public perception. Listen here 🎧 https://lnkd.in/eSKYa3Ws #ad #eventprofs #immersivecontent #experiential #eventmarketing

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Why Your Brand Needs a Value Proposition? (And How to Create One) In today's crowded market, differentiating your brand is crucial for success. 📌That's where a value proposition comes in A Clear statement that communicates your brand's unique benefits and value to customers. 📌Why is a value proposition so important? - 85% of companies with a strong value proposition experience significant revenue growth. - A clear value proposition helps you stand out from the competition and attract loyal customers. 📌How to create a compelling value proposition 1) Research your target audience: Understand their needs, pain points, and goals. 2) Analyze your competitors: Identify gaps in the market and areas for differentiation. 3) Define your unique benefits: Clearly articulate your brand's value and what sets you apart. 4) Craft a concise statement*: Distill your value proposition into a simple, memorable sentence. At Blaze Creative, we empower small businesses to shine online with our affordable, expert website design services. Take the first step towards differentiating your brand! Contact us to schedule a consultation and discover your unique value proposition. Visit Our Website!! and let's get Started! www.blazecreative.co.uk #valueproposition #branddifferentiation #marketingstrategy #smallbusiness #branding

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The newest episode of the ICS-digital podcast is live now! 🎙️ Join Martin Calvert as he teams up with Digital PR Director Laura Smith for an exciting episode packed with tips for home and garden marketers. From creative campaign ideas that supercharge SEO to product-led seasonal pushes, they've got you covered. It’s an info-packed PR chat full of inspiration to help take your marketing to the next level. Don’t miss it ✨ - https://lnkd.in/em2JgFA9 #SEO #PR #Podcast #DigitalMarketing #InternationalSEO #ContentStrategy #Transportation #MarketingTips

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Want to make your content unmissable? 👁️ In a world of endless scrolling, we’ve got the formula to capture attention AND keep it. Let’s take your brand from seen to recognisable—get in touch to find out how we can make it work for you 👇 #SocialMediaMarketing #SocialStrategy #BrandManagement

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Our agency will produce 5k+ UGC ads over Q4 Here's the Internal UGC Creator brief we'll use for every ad: Briefing creators used to be a huge headache for us: → Countless hours spent on back and forth messages → Content coming back low quality → Lots of reshoots with many shots being missed However, earlier this year we completely redesigned our brief template to solve all of the above problems, which changed the game for how many UGC ads we can produce each month. And today I'm giving away our internal UGC brief template for 100% free. It has everything: ✅ Brief overview ✅ Brief guidelines ✅ Step-by-step shot descriptions ✅ Filming checklist for creators ✅ Reshoot instructions (if necessary) ✅ All shot types explained ✅ All audio types explained ✅ Section explaining how we make ad variations ✅ And a lot more ... If you want access, all you need to do is: 1. Connect with me Ciaran Finn 2. Like this post and comment ‘UGC' below And I’ll send the UGC brief template straight over. — Feel free to repost if you find it valuable to help someone in your network with their Facebook ads ♻️

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From having a watertight contract to the power of a face-to-face briefing call, make the most of your influencer activations with our Head of Social’s top tips on how best to collaborate.

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1️⃣ Authenticity wins customers. 2️⃣ SEO isn't just a buzzword; it's a game changer. 3️⃣ Social media is a conversation, not a billboard. Learning these changed the game. 🚀 If you're ready to improve your digital presence, take a look at our website insignalmedia.co.uk! 💼✨ #DigitalMarketing #SEO #SocialMediaStrategy

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Unleash your brand's potential ⚡️   If you’re looking for a creative and strategic partner to make your consumers have a real, emotive connection with your brand, look no further ✨🖤 📱 [email protected] #agencylife #marketingagency #birminghamagency

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Top tips to boost engagement for your next TikTok Shop LIVE 🎥 Creating buzz around your TikTok Shop LIVE is key to driving traffic and increasing sales. The more excitement you build before your event, the more viewers you’ll attract when you go LIVE. From teaser videos to influencer collaborations, there are plenty of ways to get your audience talking and ready to tune in. Want to make your next LIVE session a hit? Check out our latest blog for expert tips and strategies 👉 https://lnkd.in/gxna9nPS

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These are the 6 things I always look at when reviewing a piece of performance UGC 👇 ✅ Hook ✅ Product to frame ✅ Benefits/USPs ✅ Reviews/Credibility ✅ Outro ✅ Length If you are ticking all of these boxes and regularly working on iterations of the top performers, you're already ahead of the curve 👏 #paidmedia #meta #tiktok #ugc

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Your Instagram feed shouldn’t be an overkill of product photography. 🤳 In fact, you can curate your brand’s feed to feel consistent with your branding, while adding value to your audience’s feed. Lucky Saint | B Corp™ is a prime example of this. We’ve been loving their Instagram this year and this is why: 🍻 Lifestyle-centric content: Lucky Saint goes beyond just showcasing their delicious alc-free beer. They share moments, activities, and experiences that their audience can relate to and aspire to. 🍻 Engaging storytelling: Each post feels like part of a chapter in a larger narrative, creating a compelling story that keeps the audience coming back for more. They highlight how their beer fits into their audience’s lifestyle without being overly salesy. 🍻 Focusing on the top-of-funnel: By focusing on lifestyle content, they attract potential customers at the top of the funnel. They create an emotional connection and brand affinity before even introducing the product and its USPs. Lucky Saint’s Instagram is a masterclass in how to build a brand presence that is not only about the product but about creating a world where the product belongs. What brands have you been loving on Instagram? Let us know! If you love a bit of marketing inspiration. Sign up for our newsletter brand-hackers.co/ 🗞️

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The 4 Colour scheme types to use when making content Some examples of this content can be Instagram posts as shown, e-commerce emails, websites, ads Make sure your colour scheme is aligned with your brand as a whole so all social channels have the same identity

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Spotify have launched a “Q4 is Calling experience”, a three-day takeover of London's iconic red telephone boxes, to ring in the start of the festive season on Spotify. The activation aims to highlight the huge opportunity for brands to reach their audiences through Spotify Advertising across key Q4 moments including Black Friday, the Festive Season, and the New Year. Spotify’s Q4 Activation Guide revealed insightful data around the festivities: • It’s not just the festive music that starts early – consumers are planning, and even buying their gifts as early as October with 1 in 4 Spotify users starting their festive shopping during this month. • 80% of Spotify users streamed music while Christmas shopping and 2 in 3 Spotify listeners streamed podcasts while Christmas shopping. •57% of Gen Zs say brands who advertise on Spotify tend to be trustworthy. What do you think about Spotify's first venture into OOH marketing? 🎄 #ALMarketing #Spotify #OOHMarketing #Q4

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