Ciaran Finn’s Post

Opal Camera’s latest UGC campaign crushed it, and I’m hyped to be part of that win! We produced multiple winners, but the top ad hit a 3.72 ROAS with a CPR that was 60% lower than their previous ads. Opal mentioned that our creators' content performed better than anything they’ve worked with before, shout out to Kelly Jensen and Chelsea Hepponstall for being the top performers! They've now cranked out over 60 video assets just from our platform. The top ad itself? Straight to the point…it’s just 15 seconds of clean shots, showing the product in action, and a great voiceover. Love how the hook brings in real examples from showing the creator in meeting rooms, and my favorite part? When she grabs the camera from the computer. Opal was struggling to get solid content for their paid media until a client put them on to us. Now, they’re loaded with creative assets, and it’s looks like it's paying off big! Check out the full case study in the comments below.

Don't put all your ads in one basket. → Statics → UGC ads (both lo-fi and premium) → Editorial ads → GIFs ALL of these belong in your arsenal. Sure, some might work better than others – but you're leaving money on the table if you don't diversify. Plus – if you have a static/UGC ad/editorial/GIF that performs really well? Test it in as many variations as you can! Want to explore UGC ads but feeling sceptical or don't know where to start? Comment "EGGS" or drop in my DMs and let's chat! – – – #paidads #digitalmarketing #facebookmarketing #girlsinmarketing #facebookads #tiktok #ugc

Recently, we started doing YouTube UGC ads… At first, we didn’t know how to approach it because UGC for horizontal YouTube ads wasn’t a thing yet. But our logic was that it had to perform well. Why? 1️⃣ UGC usually outperforms traditional ads because people respond better to authentic, user content 2️⃣ Since no one else is doing it, our ads will immediately stand out and grab attention For our client, World of Warships, we brainstormed different ideas on how to approach it, and in the end, we chose a gamer/streamer setup, with our actor playing the role of a gamer who’s genuinely passionate about the game. Since YouTube audiences expect higher production quality than TikTok, Instagram, and Facebook, we put extra effort into making the scenes look sharp and editing the footage with more complexity—adding visual effects, sound design, smooth transitions, and focusing on strong visual aesthetics (which can often backfire when creating UGC for TikTok, Instagram, or Facebook) In the end, the direction we chose proved to be good. The UGCs performed very well, and the client quickly requested a new batch in 2 additional languages 💪

I could charge $2,000 for this… it’s the exact process we use to create UGC ads that actually convert. And now I’m giving it away. For free. Inside is: 1/ How to create an Effective, Repeatable UGC Ad Framework 2/ How to choose the Right Creators For Your Brand and Product 3/ How to get Your Creators to Generate the Best Possible UGC 4/ Translate Raw UGC Into Fine-Tuned, Ad-Ready Content 5/ Test your UGC Ads to Optimize Your Messaging 6/ Iterate On Testing Results for Sales and Business Growth Everything you could possibly ever need to absolutely nail your process for developing UGC ads. Just drop a comment and I’ll send it over to you ASAP. (Must be connected/following) Cheers to better ad performance, Maurice

Do this to transform the quality of your UGC creatives overnight Working with UGC creators can get expensive, and time consuming between high fees, and reshoots it can seriously effect the quality of your ads Not only that, but the consistency of your testing schedule of new concepts and iterations I just uploaded a video detailing the 4-Step process we use to maximise the quality of our ugc footage so we can make higher quality ads that resonate with the audience

UGC isn’t working for our brand. You are making 1 of these 2 mistakes: 1) You are not testing your creative The most common reason UGC doesn’t work is lack of testing. You should test your creative from multiple marketing angles and try different hooks or different creators. 2) Your creative is of poor quality If you want your UGC videos to work, you have to invest on high-quality creatives. Even the best strategy will fail if the quality of creative is poor. Having a good budget to spend on ads is great. But you have to keep the quality of creative in mind. Poor creative = Low ROI UGC videos will work for your brand if you avoid these mistakes. You can find trained UGC creators on Ugvideo who can help you create videos that work well on TikTok. ———— Follow me Jovial F. for more insights on UGC and TikTok ads. We know how to drive sales on TikTok. We are an official TikTok Shop Partner for Video Shorts. ———— #tiktok #tiktokads #usergeneratedcontent #ads

Are your UGC Ads underperforming? Here are 6 strategies I would look at to enhance performance: Content Authenticity Creative Refresh Platform-Specific Strategies GREAT Landing Page A/B Testing and Iteration Right Creator Sourcing P.S. Have underperforming UGC creatives and unsure why? DM me “STRATEGY” to discuss why this might be happening.

4 reasons why your UGC ads are NOT working (number 3 is a hot take) If you want to make good UGC. Read this👇 1. You aren’t mentioning the problem in the hook People buy things to solve problems. They rarely care about much else Call out the problem and who you are talking to within the first 5 secs of the ad Cut straight to the point 2. Your visuals are lazy and boring Have some balls. Think outside the box. Create visuals that ACTUALLY make you stop scrolling Not someone smiling with the product. It should be unique and break the pattern This is especially important in the hook 3. You are not getting to the product early enough I have seen a common theme with all the ads that I have reviewed 90% of them introduce the product very early in the video. 4. Your UGC creator isn’t compelling enough Pick your creators carefully They likely are not exciting enough or they sound fake Good creators are expensive but are worth their value a lot of the time TL;DR 1. You aren’t mentioning the problem in the hook 2. Your visuals are lazy and boring 3. You are not getting to the product early enough 4. Your UGC creator isn’t compelling Keep moving forward!

Want to see my UGC mashup portfolio? Curious how I transform raw footage into captivating, high-performing ads? Drop a comment below! Ready to elevate your brand?  Let’s connect!  #UGCAds #VideoEditing #BoostUP#portfolio

💡 Create 27 UGC Ads for Just $100? Yes, It's Possible! Excited to announce the launch of my Substack channel, kicking off with a game-changing episode: "How to Create 27 UGC Ads with a $100 Budget" As the founder of UGC Ninja, I've cracked the code on scaling UGC production without breaking the bank. In this first issue, I'm spilling all the secrets. You'll learn: • Clever hacks to maximize your UGC budget • Time-saving production techniques • Tips for diverse content creation • Strategies to repurpose and multiply your assets Plus, future episodes will cover: ✅ Optimizing UGC ad performance ✅ Latest industry trends and insights ✅ Advanced UGC strategies for brands Don't let a tight budget hold back your marketing. Subscribe now and transform your UGC game! 🔗 https://lnkd.in/gjJ3VabK #ugcads #performancemarketing