Alex Hunter

Latest Kantar British Grocery Market Share data shows market growth of only 1% over 4w/e 9 June 2024. FMCG inflation has come down again, but footfall is sluggish. Read the full story here https://lnkd.in/eEzXdb85

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Leveraging Sawtooth Software tools increased profits by 31% for TGI Friday restaurants, as reported by Chris Moore of Ipsos UK at our recent preference modelling training in London. Specifically, Sawtooth's survey research tools with conjoint analysis were used to guide pricing. Conjoint analysis is also used for optimizing features in products/services. Recent companies that have shared how they use Sawtooth to help power their businesses include: Blizzard Entertainment, Microsoft, Bose, P&G, Universal Orlando and HEB. Sawtooth tools aren't just for conjoint analysis and MaxDiff...38% of Sawtooth customers report using Sawtooth's survey platforms exclusively for all their survey research needs. So, you can think about saving costs by moving all your survey research to Sawtooth. We don't charge per-complete fees. #sawtooth #conjointanalysis #surveyresearch #maxdiff #quantux

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Notice the sign? (The price on the pack, unlike the price tag on the shelf). Price marked products have been gaining ground in the staples and impulse buying categories, particularly amongst independent retailers. Consumers are fatigued by the pricing tactics of retailers. The cost of living crisis, a permanent feature of our lives, is creating an opportunity for price transparency, and a clear sign that advertises product price also allows consumers to gauge real offers and price markdowns.

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Despite a decrease in crime in England and Wales, a majority of Britons, 6 out of 10, believe that crime in the UK has actually increased in the past year, according to new polling by Ipsos UK. The survey also revealed that a significant 79% of Britons view crime as a major issue in the country. When it comes to their local areas, people are a bit more hopeful, with 41% considering crime and anti-social behavior a big problem. However, 43% admit to personally worrying about becoming a victim of crime, especially among those aged 18-34 (56%) and ethnic minorities (61%). Interestingly, 62% of individuals aged 55-75 are not concerned about falling victim to crime. In order to further reduce crime, the public believes that having more police on the streets, improved parenting, and longer prison sentences with no early releases are key factors. Despite this, 67% of individuals rarely or never see uniformed police officers patrolling their local areas, even though a similar percentage believes that having more police officers present would help combat crime and anti-social behavior. The approach to reducing crime differs among Conservative and Labour voters. Conservative voters lean towards initiatives like more uniformed police presence, longer prison sentences, better parenting, improved discipline in schools, and even capital punishment for murder. On the other hand, Labour voters focus on preventative measures such as enhanced parenting, increased youth activities, greater investment in mental health services, behavior change programs, and better support for drug and alcohol addiction. Hannah Shrimpton, Head of Crime and Justice research at Ipsos UK, notes that the poll aligns with our election campaign tracker, indicating that crime and anti-social behavior are becoming more prominent concerns as the election draws nearer. #Crime #ASB #CrimeResearch #GE2024

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In an era dominated by digital transformation, have we overlooked the potential of the Digital Doubters? Quadrangle’s latest report reveals this unique cohort, reminding us that innovation isn't just about adopting the latest technology, but also about understanding and engaging with all customer segments. What if the future of customer engagement lies in blending digital advancements with traditional preferences? It's time to rethink our strategies and embrace inclusivity. Dive deeper into these insights and discover new opportunities in the full report. #CustomerExperience #DigitalStrategy #Innovation #Analytics #Marketing

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🛒 Market Share Update - 30 seconds ⏱️ Kantar released it's latest 12 week share last week (1st Dec '24) and their insightful tool points to the ongoing success of Tesco (+0.2% to 28.1%) and Sainsbury's (+0.4% to 15.9%) at capturing consumers through the #Autumn trading period. Growing strongly at the expense of Asda (-0.2% to 12.3%), Co-op (-0.2% to 5.5%) and Waitrose & Partners (-0.2% to 4.4.%) the strategies of the #grocery behemoths are centred on: 💲 Great value and discounter promises (at Asda's expense); 🧺 Continued growth in their #convenience estate (at Co-op's expense) 🪙 Growth of Premium #OwnLabel - consumers are migrating from the traditional premium retailer (with Waitrose & Partners losing customers). 📈 With massive promotions on The Coca-Cola Company, Cadbury UK and Diageo visible in the leading grocers, expect to see the consumer shares follow the #value this winter as bigger spending households try to deliver #Christmas 🎄 whilst managing energy bills and mortgage payments. https://lnkd.in/e9pCV8zF Where will 🎅 be shopping this Christmas? Comment below:

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💡 NielsenIQ UK Total Till is released today and it's been a mixed month. Slowing Inflation, an early Easter and a drop in general merchandise sales has impacted growth this month. Value sales are currently sitting at +3.4% in the last 4 weeks compared to 5.4% in March and volume sales are at a steady +0.6%. Consumer sentiment towards cost of living is easing. Our GfK numbers show an improved level of consumer confidence and this is echoed in our NIQ Homescan numbers where less consumers are feeling severely/moderately impacted by COL (51% compared to 57% in November '23). The next few months will be important in encouraging consumer spend. Hopefully the sun will shine and the big events of the Euros and Olympics will play their part too. On a personal note, I'm just hoping for the sun to shine for longer than 24 hours... 🤞 #totaltill #retailinsights #consumerinsights #NIQThoughtLeadershipUK

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According to ECDB, in 2023, the top five online stores in the UK Food market are tesco.com, sainsburys.co.uk, ocado.com, morrisons.com, and asda.com. tesco.com leads this market with revenues of £2,831.4 million in 2023. Closely followed by sainsburys.co.uk with sales of £2,703.0 million and then ocado.com with sales of £1,013.7 million. Together, the top three online stores account for a market share of 67.5% of the top 100 stores in the UK Food market. The ranking is based on the top stores by eCommerce net sales in this market in 2023. #Ecommerce #Food #FMCG #BeBetter

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With the upcoming long bank holiday weekend approaching, many of us will be enjoying delicious meals prepared by friends and family. But amidst the festivities, it's important to consider the potential risks of harmful bacteria lurking in our kitchens. Ipsos UK recently conducted a survey to explore Brits' habits and beliefs around food hygiene. Shockingly, 4 in 10 people admitted to using the same tea towel for multiple purposes, neglecting the advice of the Food Standards Agency. Other concerning practices include checking phones while cooking (36%) and storing leftover food in open containers in the fridge (19%). Despite the FSA warning about the dangers of slowly chilling food, 6 in 10 respondents believed it was safer to let food cool to room temperature before refrigerating it. The survey also uncovered misconceptions about freezing food, eating food off the floor, and washing chicken before cooking. Ipsos researcher Federica Curcurú highlighted the disconnect between knowledge and actions when it comes to food hygiene. While most may get away with these habits, the reality is that over 2.4 million cases of food poisoning occur in the UK each year according to the FSA. The survey serves as a reminder of the importance of debunking common myths and practicing good food hygiene. Only 31% of Britons always or frequently wash raw chicken before cooking, indicating a need for better education around food safety. #FoodHygiene #Foodies #Easter #FoodSafety

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📉 Grocery price inflation has fallen for the fifteenth month in a row to 2.4%, the lowest level since October 2021, and it is gradually returning to what we would consider more normal levels. It’s now sitting only 0.8 percentage points higher than the 10-year average of 1.6% between 2012 and 2021, which is just before prices began to climb. Typically, an inflation rate of around 3% is when we start to see marked changes in consumers’ behaviour, with shoppers trading down to cheaper items when the rate goes above this line and vice versa when the rate drops. 🛒 You can read more here: https://lnkd.in/eYNJ-MUF or listen here: https://lnkd.in/eFgdBa7f #GroceryMarketShare #ConsumerInsights

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Why should brands and brand marketers care about customer experience? And why should the brand and marketing team collaborate closely with the CX team? Simply, because you’ll almost certainly be more successful if you do so. Read all about it in my latest blog on the Blueprint for Brand Growth.

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5 lessons on attention to transform your creative. Earlier this year Kantar was part of the ARF’s ongoing Attention Validation Initiative where we assessed 40 TV and digital ads. In this article, Paul McClean shares what we learned in the process and how it can help you maximise attention effectiveness in your creative decisions. https://lnkd.in/gvfB-2A8 #Attention #CreativeEffectiveness

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Wondering what consumers actually want when they talk about sustainability in the grocery sector? Our latest Grocery Eye report has some of the answers. But not all of them, I won't lie, it is complete topic! #Savanta #GroceryEye #Sustainability #MakeBetterDecisions #Supermarket #fmcg

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Tips and tricks for delivering an engaging presentation in the insight world! 1. Confidence - remember you know your material better than anyone else. Confidence can be learned and is highly engaging for an audience! 2. Style - find yours and master it. Don't try to be someone else 3. Practise - often in front of people you know well (the toughest audience!). If you can do it well in front of your closest colleagues, you'll succeed on the day 4. Single-mindedness - one message per slide and focus only on that. 5. Break the ice - get the audience on-board within 30 seconds (for me that's often a joke, but it could be a killer fact, a question, a poll etc.) 6. Data's a dangerous crutch - cut down the data on every slide to only show what you need. 7. Visuals - the more text / data you have on a slide, the more you're inviting your listeners to read rather than listen 8. Repetition - tell them what you are going to tell them, tell them, tell them again 9. Do what you can - not everyone is a natural presenter, partner with someone who is, share the load, don't feel the need to do the whole thing 10. Ask for feedback - you only get better by listening to feedback. 11. Embrace imperfection - no one is perfect, be the best you can! 12. TELL A STORY - not a series of slides. 13. Remember your report isn't the same as the presentation 14. Look for opportunities to practise - conferences, webinars, podcasts 15. An overly rehearsed presentation can sound robotic - don't memorise it. Memorise the message on each slide and be fluid in how you deliver it. 16. Know your audience - deliver what they need, which might be different audience to audience

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The yearly build up to Christmas is well under way, with the average cost of a Christmas dinner up +6.5% on last year! Read the full story from Worldpanel by Kantar here 👇 https://lnkd.in/ecx3FK5a

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Do you want your ads to get from playback to payback? Kantar's latest insights into how attention impacts creative and media effectiveness show this relationship isn't anywhere near as simple as you might think. Check out Ducan Southgate's latest article based on new Kantar learnings he first presented last month at the Cannes Lions festival: https://lnkd.in/g6sWhzYp

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