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Founder of STRIQE | Experienced Event Chair | Commercial Advisory | Negotiation | Category Management

🛒 Market Share Update - 30 seconds ⏱️ Kantar released it's latest 12 week share last week (1st Dec '24) and their insightful tool points to the ongoing success of Tesco (+0.2% to 28.1%) and Sainsbury's (+0.4% to 15.9%) at capturing consumers through the #Autumn trading period. Growing strongly at the expense of Asda (-0.2% to 12.3%), Co-op (-0.2% to 5.5%) and Waitrose & Partners (-0.2% to 4.4.%) the strategies of the #grocery behemoths are centred on: 💲 Great value and discounter promises (at Asda's expense); 🧺 Continued growth in their #convenience estate (at Co-op's expense) 🪙 Growth of Premium #OwnLabel - consumers are migrating from the traditional premium retailer (with Waitrose & Partners losing customers). 📈 With massive promotions on The Coca-Cola Company, Cadbury UK and Diageo visible in the leading grocers, expect to see the consumer shares follow the #value this winter as bigger spending households try to deliver #Christmas 🎄 whilst managing energy bills and mortgage payments. https://lnkd.in/e9pCV8zF Where will 🎅 be shopping this Christmas? Comment below:

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