Kishore Budha’s Post

📦 Did you know only 9% of the UK's top 100 retailers offer flexible return and exchange options? Customers value convenience—rigid return policies could drive them away. Is your brand making it easy for them to come back? Discover post-purchase insights from the UK’s top 100 retailers: https://lnkd.in/eTSef-Q6

📦 Did you know only 9% of the UK's top 100 retailers offer flexible return and exchange options? Customers value convenience—rigid return policies could drive them away. Is your brand making it easy for them to come back? Discover post-purchase insights from the UK’s top 100 retailers: https://lnkd.in/g-vMvjFT

With retail prices on the rise, it’s crucial to keep consumers from feeling the burn of inflation. So how can DTC brands stay smart about discounts and price cuts, and still remain profitable? The folks at Industry Drive put together a fantastic (and free) playbook that will answer many of the questions that DTC brands have during a tumultuous time, such as: 👉 How can DTC merchants navigate the instinct to discount products to stay competitive? 👉 Where and how should the consumer feel the impact of inflation? 👉 How can DTC brands create value for full-price customers? Get it here 👉 https://lnkd.in/giWcGEh9 #dtcmarketing #dtcpricingstrategy #dtcmarketingstrategy #dtcmarketing

Retailers use these categories 👇 to DRIVE VOLUME, usually with an irresistible deal to grab shoppers' attention. Actions if your category's on this list: 1. Drive impulse with great value, great offers to stock up 2. Trigger at shelf or off location 3. Make shelf visible / easy to find for specific need or infrequent purchase If you want to see where your category sits on these rankings, type "yes" in the comments 👇

What if there was another way to market? Smaller brands already struggle with the pay to play promotions just to get placement with larger retailers. Rising costs of manufacturing and the layers of distribution create pricing nightmares. What would you do with a different strategy to get sales without adding to the inflation woes? Get to market at a price consumers can afford. Curious? DM me "BRAND" and let's jump on a discovery call today.

💰 Value driven shoppers are becoming increasingly selective about where and how they spend their money, but keeping customers shopping with you doesn't have to mean slashing your prices. Loving Carla's advice to set Contribution Profit goals, not Revenue targets for #BFCM Learn more in Breaking the Discount Cycle. https://lnkd.in/g2wike7k

Discover how grocery retailer margins in the FMCG/CPG industry affect the final price consumers pay in this informative video. You'll also learn how to create a basic P&L, an essential skill for any sales or marketing professional. This video is a free preview of our Marketing Strategy course, which you can purchase at https://lnkd.in/gRY7HdPT #fmcg #cpg #marketing #grocery https://lnkd.in/gspw8GJm

Found this stat interesting: In the past year, 28.6% of products sold in the US were part of a promotion, up from 25.1% three years ago. As consumers tighten their budgets, promotions are playing bigger role in how brands stay competitive while protecting their margins. Vividly helps brands optimize trade promotion spend and manage deductions to make sure every dollar counts, a must in today's market. How is your team adapting to this shift in consumer behavior? #CPG #tradepromotions #TPM

Unlocking Success: Navigating the dynamic world of discount retailing Optimizing the presence of your products in discounters, alongside traditional modern trade, has become increasingly strategic due to the evolving retail landscape. Here are some top pros and cons: Pros - Expanded market reach - Sales volume increase - Enhanced competitive positioning Cons - Brand image challenges - Price and margin pressure - Promotional dependency What should you consider when you want to change the engagement by discounter? - Shopper Insights (shopper decision tree by channel) - Evaluation of cultural differences, consumer habits, and legal requirements - Brand focus vs. brand & private label in discount sector - Pricing and sizing - Timing of product launches - Risks of linking other markets - Market research data for initial offers - Contribution before listing Are you interested in finding out more details? Just get in touch with us.