Alex Halls

What the budget means for food & drink brands💰 We all know what opinions are like, everyone has one... so I am keeping mine to myself. Much more interestingly Alex Halls, one of Hatch's very own F&B specialists, has put fingertips to keyboard leaving opinion to one side and digging into the facts to share his view from inside the industry 💭 Have a read below, our inboxes are open if you have a stance or would like to chat about how our Supercharged Storytelling approach is helping brands grow in the face of economic uncertainty.

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Join Immediate Media, emap, TTG Media and Mark Allen Group... 🫶🫶🫶 🔔Focus on: events (special feature & webinar) **Deadline extended to 5pm (BST) Thursday, 12 September** – don’t miss out!🔔 What’s it about? In the September / October issue, InPublishing is running a special feature on events, which will give guidance to publishers on how to get the most from this important revenue opportunity, drill down into key areas of creating an engaging event experience (in-person, virtual & hybrid), and will share practical top tips. The special feature will include articles by leading publishers - Immediate Media, emap, TTG Media and Mark Allen Group - on their experience of creating must-attend events across multiple formats, large and small. In addition, the special feature will include eight separate sections, each written by a single supplier with specific expertise in that area. The eight sections will be*: • Events for publishers: audience / community • Events for publishers: sales / sponsorship • Events for publishers: website / SEO • Events for publishers: logistics / supplies • Events for publishers: registration / ticketing • Events for publishers: video / live-streaming • Events for publishers: marketing • Events for publishers: awards *Other topics / sections will be considered, including sections on choosing the appropriate venue, staffing, event apps and sustainability. The special feature will be followed by a panel discussion webinar on Wednesday, 13 November at 2.30pm GMT. The author of your piece will be invited to participate as an expert panellist during the hour-long live webinar. The aim of the special feature and webinar is to give guidance to publishers on how they can get the most from creating must-attend events for their subscribers, members and audiences. How to get involved… We are offering specialist suppliers to the UK publishing industry a unique thought-leadership opportunity to author one of the sections, and to participate in a webinar with industry colleagues to discuss this hot topic. To find out more about the ‘Focus on: events’ content package, please DM me or feel free to call me on +44 (0) 1730 719 601 (it would be nice to talk with you). 😀👍 #publishing #events #media #conferences #exhibitions #awards #webinars #podcasts #magazines #newspapers #content #innovation #audience #community #sales #websites #SEO #technology #logistics #eventregistration #eventticketing #video #audio #livestreaming #eventmarketing #eventtech #hybridevents #liveevents #virtualevents #eventprofs #AI #eventmanagement #eventplanning #data #analytics #newsbrands #eventsales h/t James Evelegh 🎉

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INFLUENCERS GET A BAD REP, ESPECIALLY IN HOSPITALITY, MAINLY BECAUSE BUSINESSES DON’T UNDERSTAND THEIR BENEFIT… Why should brands work with influencers? Erm because they have influence with the people that you want to reach and engage with in your marketing! If you aren’t collaborating with content creators then you are massively missing out.

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Did you miss out on our ECO4 lead generation webinar? Last week, I hosted a webinar on effective strategies for the UK ECO4 market. We unpacked key demographic research, explored the best platforms for ad campaigns, and showcased two case studies. Our expert-led session provided actionable insights, proven strategies, and practical tips to completely transform your ECO4 customer acquisition. Here's what you'll gain by watching the video: ✅ Real-world insight learn from inspiring ECO4 success stories directly from the field. We have generated over 100 leads in 31 days using our proven techniques shared. ✅ Actionable strategies you will get practical tips and expert advice from Me and Brenainn Shackleton. As we shared: * Key demographic insights to target your ideal audience in the UK * Recommended platforms for high-performing ad campaigns * Proven marketing techniques used by ECO4 clinicians This webinar is a must-watch for any ECO4 company looking to supercharge its lead flow - https://lnkd.in/gha2Wwn7 Let me know in the comments what topics you want to be covered in future webinars.

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Interesting article from Suzana Lay about the blurring of lines between brand and product media 👇

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Cheap as chips advice. Ritson bangs on about stuff he’s been banging on about for a while now. IPA Effectiveness winner McCain applying the known and proven fundamentals of marketing. Advice on a plate. It’s not rocket science. It’s available to all. It’s as easy as chips. It works. Just needs a little dollop of secret sauce. #strategy #creativity #humanity Chapter Brand Leadership

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Video content is increasing in popularity in PR so if you need help, give us a shout 📱💻 or read our quick guide 👇🏼

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As Channel 4 reveal their brilliant and most accessible sponsorship idents yet for Paralympics partners Allianz and Toyota, I'm reminded of the stat that only around 1 in 4 of UK TV ads are supplied with closed captions. That's 75% of ads that aren't fully accessible to the estimated 12 million UK adults who are deaf, have hearing loss or tinnitus (RNID). Not to mention the millions more who just prefer to watch TV with closed captions. Clearcast is leading the way in making TV advertising more accessible, and you now have the choice to add closed captions in parallel with the clearance process, choosing from several providers. Let's make this Paralympics a watershed moment for accessible TV advertising. And if you want to know a bit more about it, how about this handy Thinkbox Accessible TV Advertising hub in the comments ⬇ ⬇ #Accessibility | #AccessibleAdvertising | #Paralympics | Vanessa Vidad | Michelle Yeadon | Channel 4 Sales | Rupinder Downie | Bobi Carley | Phil Smith | Katie Jackson | Halima Kalim | Sam Smith | Alyx Leeming | Cass Coakley | Flock Associates | T&Pm | Mindshare | The Media Leader UK

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Really interesting read looking at the rise and fall of Prime (an energy drink build off of social media hype and influencer backing of KSI and Logan Paul). Predictions are that we will see a trend of increases in these types of social media hype driven product launches, but established brands with solid strategy need not worry. Data shows that solid fundamental brand building strategy will win in the long run. “Marketers taking a lesson from this should look to double-down on “the fundamentals” of “availability, building brand awareness, being priced right and having a good proposition”.

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What do clients really want (and need) from agencies? During a recent CIM | The Chartered Institute of Marketing panel event, Sharon Jiggins emphasised the critical role of consumer insights and the responsibility agencies bear in genuinely engaging with their target audiences. #CreativeAgency #AudienceInsight #Advertising

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A few year-end reviews approaching and this particular PR summary being prepared is one to shout about, all targets met with 2 months of reporting still to add! ✅ 138% against annual target for press releases ✅ 163% against annual target for cuttings ✅ 110% against annual target for sector media ✅ 121% against annual target for local media ✅ 896% against annual client KPI 60+ releases, 150+ cuttings and 14,000,000+ estimated reach. Well done to the team and in particular Rodney Kumar. #pr #publicrelations #healthcare #results

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📰 Consumer and Marketing News Roundup 📰 📈 ITV launched a new GenAI Ad production platform allowing businesses to create TV ads at significantly lower prices. This opens up TV advertising to brands without huge budgets to spend on production. 📈Not On The High Street partnered with Deliveroo to offer "Thoughtful gifting on-demand". 📈 Similarly, Just Eat Takeaway.com partnered with Boots UK to offer on-demand Beauty and Healthcare delivery. 📈 Nike announced their new CEO, bringing a company veteran of 30 years into the role, potentially signalling an intention of the brand to get back to core values and drivers of success. 📈 Slightly late on this one, but Botivo Drinks | B corp (my favourite non-alcoholic tipple, if you like a Monday night Negroni, go buy yourself a bottle) achieved B-Corp status a few weeks ago - Congrats! 📈 ISBA begins beta-trials of their Origin product, a "cross-media audience measurement platform that allows marketers to accurately measure deduplicated reach and frequency of ad campaigns, across different media channels and across the ever-increasing number of different ad formats". Origin aims to "give long-awaited clarity and peace of mind to advertisers and agencies". 📈 RSPB launches a new advertising campaign including a significant TikTok component to appeal to a younger audience, and impress the importance of birds to wider environmental concerns. 📈TikTok enters the Search advertising arena with the launch of TikTok Search Ads Campaign - Aiming to help brands reach customers on the platform in the product discovery phase. 📈A CYPHER Learning study suggests that UK workers may be lagging behind international counterparts in AI utilisation and training, potentially impacting worker productivity and output in the future. 🔗 Links to source in comments! If you found this useful, sign up to Ben Farrar's weekly newsletter, on all things Marketing, Digital, Consumer and Hiring into the space!

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Would you love your CV to slice through the job search noise??? How about using a pizza?🍕 Pizza Hut's new NYC campaign is attempting to redefine "special delivery": • Printing people's CVs on pizza boxes 📄 • Hand-delivering to their dream employers 🚚 • Hopefully serving up opportunities, piping hot 🔥 This savoury 😆 approach cuts through the clutter of traditional applications. It's a reminder that standing out often requires thinking outside the box \(or inside the pizza box, in this case\). Speaking of memorable tactics... I once hired a candidate on the spot when they proposed sending a barbershop quartet to sing their top 10 reasons to work at my place. I thought it was cringeworthy but also brilliant. So, what is the recipe for success when getting that next big job? Creativity + Authenticity = Attention 🧠💡 Innovative outreach in any manner can make your application rise to the top. What's the most unique way you've seen someone land a job? #CreativeJobSearch #PersonalBranding #CareerTips #prstunt

Up to 41% lower engagement and CTR when England are playing! ⚽️ This evening at 8pm, England are competing against Slovenia. Last week, a handful of our campaigns saw a dramatic drop in engagement CTR and CVR, with the nation favouring the football rather than scrolling through social media content. If you need to reach a UK audience this summer, plan your content to launch around the England matches for a better performance! #influencermarketing

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If you're planning your 2025 marketing strategy now, have you included TV in your plans or written it off as "too expensive"? 💰 📺 With so many different options available to advertisers now, TV is more affordable than ever. Static adverts on both ITV and Ch4 platforms remove the barrier of commercial production altogether and if you are running a campaign on any ITV platform, top ITV producers will make you a cost price commercial, meaning you can have a TV ready advert made for as little as £1,500 - £2,000. Bespoke targeting means you can choose audiences and choose areas. If you are running a targeted campaign covering a localised area, a small budget can be highly effective in helping you elevate your brand to the next level!! 🤩 ✈️ 🏆

Successful campaigns need good briefs. That's as true for working with #contentcreators and influencers as it is for any campaign. We pride ourselves on our briefing process so were very happy when Head of Delivery was asked by The Drum to give some tips along with other #influencermarketing experts. https://lnkd.in/g_-d_FYB Thanks to the Influencer Marketing Trade Body for helping to set it up. #creatormarketing #gaming #agency #gamingagency #gamesindustry #influencer #briefing

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Here's how we landed 6 media placements and links from the press for our nootropic energy drink brand, Supe Energy., 👉 We analysed over 2,000 keywords related to tiredness and fatigue across the UK 👉 We calculated the search volumes for these keywords then broke them down by city 👉 The search volumes were then divided by each regions population to give the total number of searches per 1000 people 👉 We then used Roxhill to find local & national journalists that write about energy and fatigue and sent them our findings 👉 We created an infographic to visualise the data Interestingly, Lincoln came out as the most tired city in the UK based on keyword data. This story resulted in coverage and links from publications such as Yahoo, The Argus, London Daily, BNN Breaking, The Exeter Daily and Essex Live.

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Repeat client Ammar Bashoeb recognises the benefits of having professionally produced, up-to-date career branded collateral. We've worked together several times now, to ensure that his career documentation (including his LinkedIn profile) reflect his career progression and ambitions. 🛎As a career brand consultant that has assisted a range of professionals to amplify their career prospects, please book an appointment if you'd like to discuss your future plans/objectives. Also feel free to follow me on LinkedIn and subscribe to my newsletter, for regular career branding tips and advice. #careerbranding #careerdevelopment #linkedinprofileoptimisation #resumewriting

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