Tickle Global

We somehow convinced Julian Reiter - yes, the guy who co-founded the £160m SaaS company Eagle Eye Solutions - to join Tickle as our new Sales Director! 🔥 After building empires, working with the likes of PwC, bp, Aviva, and Vodafone, and generally being a legend in the world of marketing, tech, and data - we couldn’t resist snagging him up for ourselves. With Tickle Global on a steep growth trajectory, we knew we needed someone who’s ready to unrelentingly steer our expansion. Julian’s here to make every saved ad a powerhouse in driving client success. We couldn’t be more excited to have him on board - this is going to be HUGE. Here’s what Julian had to say about joining us: “I was sold on Tickle the moment I heard about it - new, exciting, and genuinely innovative. As someone who constantly screenshots ads to revisit later (to avoid clicking on them), I was amazed to learn that millions globally do the same, but rarely go back to their saved ads. Tickle changes this by allowing consumers to save ads into their mobile wallets or the Tickle app in one swipe, making them easy to revisit. This creates a unique, cookieless, opted-in space for brands to engage authentically, and turn swipes into sales. With results showing 20x the engagement of standard ads, this is huge so I had to get involved - the world should be Tickling!” Will Green Amy Houston Joe Martin #killtheclick #appointment #advertising #innovation

A small budget doesn’t have to mean small impact. 🎯 We speak with brands daily about these very challenges - tight budgets, shifting priorities, and the need to do more with less. And what we’ve found is that with the right approach, it doesn’t have to be a problem at all. Hannah Bowler's article in The Drum highlights key challenges CMOs face in 2025. Here are a few thoughts on the insights shared: ➡️ James McDonald at WARC stresses the importance of staying the course and investing in brand building. Could that investment include rethinking how we engage audiences? If consumers are already screenshotting ads to revisit later, embedding technology that lets them save ads intentionally could turn this behaviour into a powerful opportunity - allowing brands to re-engage users after the save. ➡️ Forrester's John Arnold is spot on with ‘test before you invest.’ This feels more crucial than ever. There are alternatives that make budgets work harder - sometimes delivering results 20x beyond what conventional approaches achieve. With budgets under pressure, the industry has a clear opportunity to innovate - adopting strategies that align with evolving consumer behaviour while staying within financial constraints.  We’ve seen first-hand how small, thoughtful adjustments can deliver significantly greater returns. Thanks Hannah Bowler for such a timely and insightful piece💡 Article link: https://lnkd.in/euP3sfic #advertising #marketing #innovation

This quote from Forrester’s 2021 Vision Report feels even more relevant today than it did back then. How do you see advertising evolving by 2025? Share your predictions below ⬇️⬇️⬇️ Thanks to Joanna O'Connell Emily Collins Sarah Dawson Lexie Lawhon Christine Turley Forrester Research for the incredible report 👏 Report link: https://lnkd.in/eH5x_R4Z #advertising #value #innovation

What’s something that consumers reallllyyy want but most brands still overlook? Swipe to find out ➡️➡️➡️ 💡 Hint: Small actions can create extraordinary outcomes. 🏆 Ready to make big things happen? Learn more at www.jointickle.com 🚀 #advertising #innovation #purpose

🛒 Savers Health Home & Beauty's offers are now LIVE on the Tickle Global platform! Savers is unlocking a new way to connect with consumers - reaching those who prefer to save and revisit ads on their own terms. 💥 Ready to supercharge your ads? Visit www.jointickle.com 👊 #advertising #innovation #partnerships

When you stop shouting "CLICK HERE!!" and start calmly asking, "What do people actually want?", the answer becomes obvious: they want value.💡 Consumers prefer ads that respect their time - offering the option to save for later instead of demanding a disruptive click - and deliver something meaningful (like offers) in return. Brands that embrace this value-exchange unlock an engaged audience 20x larger than ever before. 🔓 (Yes, twenty times. We know we keep saying it - but come on, it’s twenty times. If it were any bigger, we’d need a megaphone). And it doesn’t stop there. By delivering value, we also unlock a new level of insight into audience intent. As Sarah Robson, Global Head of Advertising Effectiveness at On Device, explains: 'Consumers are comfortable sharing data in exchange for the rewards they earn, enabling advanced cross-media measurement like never before.' We couldn’t agree more with Craig Davis (former CCO at J. Walter Thompson Worldwide), who said it best: 'We need to stop interrupting what people are interested in and be what people are interested in.' 🔥🔥🔥 Respect their time. Give them value. Grow your impact. #advertising #valueexchange #killtheclick

By giving people the option to save ads for later and rewarding them for their time, we create a value-exchange that drives 20x engagement and builds MUCH stronger brand relationships.💡 This is the future of advertising 👊 #adtech #innovation #engagement

✈️ airBaltic's offers are now LIVE on the Tickle Global platform! airBaltic has unlocked a hidden audience segment - individuals who prefer flexible, self-directed engagement with ads and other digital content. By meeting this audience on their terms, airBaltic achieve: ✅ Super strong audience connection ✅ Improved conversions ✅ A level of engagement never before possible Find out more at www.jointickle.com ✨ #partnerships #advertising #engagement

Respecting a customer’s time is just as important as respecting their preferences. By enabling features that allow users to engage with content on their own terms - such as saving ads for later or revisiting tailored recommendations - we create an ecosystem where customers feel empowered rather than overwhelmed. It is encouraging to see that this article highlights personalisation as a key driver of loyalty. Tools like first-party and zero-party data collection are instrumental in achieving this, but the execution must prioritise customer convenience and relevance. Ultimately, loyalty is earned not just by what brands offer but by how they deliver it. When people feel that a brand respects their time, meets their needs, and understands them on a deeper level, loyalty becomes a natural outcome. Article Link: https://lnkd.in/eXSqyyZm Roger Williams, CLMP™ The Drum #loyalty #advertising #innovation

👚 FatFace's offers are LIVE on the Tickle Global platform! FatFace has broken beyond the traditional 'click,' reaching an audience of consumers engaging with digital content in fresh, innovative ways. Discover more at www.jointickle.com ✨🚀 #killtheclick #innovation #partnerships