Emily Collins

Amazing event, great speakers and great attendees! Thanks all for making this year’s event a success! Now time to reflect on insights learned and game plans to integrate into future planning. How will you use AI to ratchet up efficiencies at your organization? How will knowing near-term risks and opportunities influence event planning and business development efforts? How will the forecast outlook for trade shows in your industry sector guide your attendee and exhibit, sponsorship sales expectations and goals? Interested in an Event Performance Analyzer tool demo to see how you can understand how your US trade show performance compares to CEIR Index benchmarks? Join others who took advantage of this at Predict. Send me a message if interested.

8

Logica Research's new Senior Research Manager, Blake Roberts, is a self-described “data nerd” who is committed to delivering high-quality and actionable insights to his clients. He has worked on a wide variety of research over the span of his career, including international tracking studies, Conjoint and TURF analysis, and one-on-one interviews. His expertise lies in finding the unexpected story within data, to help his clients uncover new ways of thinking and working. Learn more about Blake: https://hubs.ly/Q02Q3Swn0 #MRX #MarketResearch #Insights

13

1 Comment

Is your #XM program delivering ROI? For tips on designing a program that provides long-term benefits, conserves time and maintenance expenses, improves data quality and insights, and adapts to your business needs as they evolve and expand, check out this article from my colleague T.J. Vaccarella: https://lnkd.in/gzPUX4KF #Ipsos #CustomerExperience #ExperienceManagement #XM #ROCXI

13

The Forrester B2B Marketing and Sales Data Strategy Model and Process have been redesigned to better meet the demands of B2B #DataQuality improvement while your business remains in motion. Changing the tires on a moving car...and other impossible things.

8

1 Comment

'Even small changes can introduce a lot of factors we have to consider". Revisit our #InsightstoActivate webinar to hear experts from Ford, Regeneron, and Ipsos explain how brands can mitigate tomorrow’s risks by planning today. https://lnkd.in/gdR8g4Se 🎞 revisit panel discussion 📚 read our detailed Point of View 🔦 explore our toolkit + Impact Story ❤️ bookmark our series

1

Check out The Path https://lnkd.in/gkmMQi_p for career reflections and advice from top Insights & Analytics leaders, across a variety of industries. What does it take to become Medtronic’s VP of Data, Insights & Performance Marketing? Take a look at Aniz Ruda’s career path for inspiration. Register to receive regular updates on featured leaders throughout 2024. #thepathtoinsights

1

This article does a great job defining and describing the different hierarchical levels of data, the questions that each data type can answer, and how generative AI fits in at each level. #ascensionstrategy #insighttoimpact #digitalmarketing #branding #sales #contentstrategy #contentmarketing #emailmarketing #socialmediamarketing #marketingstrategy #b2bmarketing #leadgeneration #salesenablement #salestraining https://soamp.li/lOne

2

Here is a great new free text processing tool from #NewMR sponsor yasna https://lnkd.in/eEbfawpH Yasna.ai has released a free tool to simplify the analysis of open-ended survey responses and customer reviews, making it easier for researchers to extract insights from unstructured qualitative data. The tool is powered by Yasna.ai’s advanced analytics engine, designed to handle the complexities of text analysis with speed and accuracy. It automates processes like coding, percentage calculations, summarization, and provides results in just minutes. Marat Sustavov, Tanya Berlina

20

12 Comments

Ready for some honest conversation about the future of Market Research agencies? I've been having a blast exchanging observations about the challenges facing Market Research agencies with David VL Smith and Adam Riley, while preparing for our upcoming two-part webinar series, "Change Ahead: How Market Research Agencies Can Reimagine the Future to Drive Profitable Growth." Here's a clip of us preparing, and check out Adam's point starting at 1:07 about the quality conundrum: https://lnkd.in/eBJAcXys Webinar RSVP: https://lnkd.in/eiJtwHyr #marketresearch #mrx #AI

22

3 Comments

What we've learned about brand podcasts in this first ever benchmark report for branded podcasts.

31

2 Comments

In 2023 the Ipsos #KnowledgePanel operations team focused relentlessly on the panel member experience, an approach we call Panel-Member First. We made significant changes in the tone and cadence of our messaging along with several other operational changes around incentives and onboarding education. The results? Our best completion rates and attrition rates since 2020. Here's a quick writeup explaining how our great team pulled this off. https://lnkd.in/eyWcdvtZ

25

3 Comments

Try out our new word cloud tool and let us know what you think! Engineered by my talented colleague Matthew Collins!

2

Revisit our webinar for inspirational stories of clients leveraging our best-in-class generative AI research solutions. Hear how L'Oréal, Orange and Nestlé Purina used Ipsos' Gen AI solutions to unlock data and nuanced insights that are highly actionable. https://lnkd.in/eav5-6n5

2

Looking to take your research process to the next level with AI? I’m thrilled to be leading Recollective’s upcoming webinar, “AI in Action: Transforming Qualitative Research for More Powerful Insights,” alongside our Director of Product Management, Adam Di Tota, and our partners at PA Consulting. 🗓️ Join us on Tuesday, October 15th, from 10-11 am ET! In this session, which is part of the Analytics & Reporting Summit from Insight Platforms, we’ll explore how AI can help you reimagine the way you use qualitative data. We’ll cover: - How AI enhances qualitative research and drives rapid, actionable insights - Real-world use cases and results showcasing reduced analysis time and improved insights - A preview of Recollective’s upcoming AI features If you’re interested in AI and the future of qualitative research, I’d love for you to join us! Reserve your spot here 👉https://lnkd.in/dG8w7kgc #QualitativeResearch #AI #MarketResearch #MRX #QualitativeResearch #Webinar #Insights

27

Losing survey respondent interest early on can have serious consequences, impacting the quality of responses. One of the worst things a market researcher can do is bore a survey taker, potentially leading to false conclusions. To keep them engaged, consider these tips: - Inform them of the number of questions upfront - Maintain a format that is straightforward but not overly simplistic (avoid true/false & yes/no) - Share the results with them; everyone appreciates seeing their POV! Remember, if you offer an incentive, clearly tell them! Keeping respondents engaged is key to obtaining valuable insights. #MarketResearch #SurveyTips

7

There are multiple sources of Insights and Analytics in most big companies. It's not just consumer insights that are guiding executive decision makers, which sometimes leads to faulty inferences and less-than-ideal actions. AI has only compounded this problem. That's why Ipsos’ broad suite of AI tools is anchored in insights from real people and vetted by subject matter specialists - powering Insights professionals to channel the authoritative voice of the consumer, faster and more effectively than ever before. https://lnkd.in/gs_7RZHC Ipsos: Trusted. Global. Innovative. Fast. Flexible. #ipsosmovesfaster

1

If the holy grail of CI programs is achieving a position of competitive advantage, one of the largest disconnects we continue to see is in research methodologies that don't promote proper diversity by restricting participation to specific devices, which often represent only small portions of a brand's total clientele. We know that people who adopt different communication channels and platforms tend to behave differently, so integrated diversity in data collection is critical. While the authors did a good job highlighting the benefits of diversity within CI teams for ensuring broad perspectives, without that same diversity in your sample, driving true competitive advantage will be difficult.

5