The Kite Factory

The latest edition of Performance Marketing World's Media Spend Index is out now! 📊 A collaborative contribution from Simi Gill, John Downs, Ben Foster, and Kyle Seeley providing their thoughts on how marketers navigated a year filled with major events, including the summer of sport and a wave of global elections – all set against a volatile economic backdrop. PMW surveyed 60 agencies and brands to uncover where marketers allocated their media budgets, which channels performed best, and where they saw the strongest ROI. 📈 Check out the full insights on the past and future of media spend, and the economic outlook! https://lnkd.in/dHEXpx-x 👉 Follow the link in the comments to read the report! #MediaSpend #MarketingInsights #ROI #PMWReport

“Overnight, I went from a teammate with a voice at the table to the one whose decisions would carry the weight of the company's future. It's a role I'm grateful for, but there's no denying that taking on this role has been both exhilarating and humbling in ways I never anticipated.” TKF Lifer and 30-something CEO James Smith talks to Campaign about the realities of leadership, from navigating the loneliness of the role, to the challenge of letting go and empowering others to succeed.💡 Read on for James’ candid insights via Campaign UK in the comments below. #LeadershipJourney #CEO #Aimhigher

"Anything in media that seems to be ‘dying’ is more likely evolving. By understanding those changes, we can get ahead of the curve and seize new opportunities for our clients while shaping the future of our industry.” Managing Partner for Strategy Rik Moore, joins industry leaders to share his opinion on what advertisers should leave behind in 2025 and which approaches are worth reconsidering as we plan for the year ahead and look toward the future. Find out more via MediaCat in the comments below. ⬇️ #MediaAgency #Advertising #StaySmart

We’re thrilled to be featured in The Media Leader, showcasing how we brought a penguin’s-eye view of the zoo to life for our client Zoological Society of London (ZSL)! 🐧✨ As part of our immersive campaign with ZSL London Zoo at the Outernet London, we transported visitors into the magical world of wildlife with an innovative blend of outdoor and digital. Rik Moore, Managing Partner for Strategy, highlights how the experience combined the broad reach of outdoor advertising with the emotional pull of immersive media, creating a "shared space of wonder." The 360-degree video gave visitors an unforgettable experience, captivating audiences in a fresh, engaging way. Find out more about the campaign via The Media Leader UK in the comments below!   #ZSL #Outernet #ImmersiveMedia 

⚠️ Webinar Countdown ⚠️  Less than one week to go until our exclusive “Midlife Revolution” webinar exploring the real needs of midlife women and how brands can better communicate with them while driving meaningful business growth. Join us next Wednesday 11th December as we revisit our bespoke research on midlife women." Hear from industry experts, explore their unique desires, and discover strategies to authentically engage and represent this “super consumer” audience. 🔗 Click the link below to secure your spot now. https://lnkd.in/eaYsmezC #MidLifeEvent #Webinar #StaySmart

Christmas campaigns are a cornerstone of most retail brands' marketing strategies, sparking an enduring competition to see who can tug at the heartstrings most. But in a year marked by economic and political turmoil, consumers are emotionally exhausted. So, how can we bring back the joy to Christmas Advertising?🎄 Read on as Managing Partner for Strategy Rik Moore shares his thoughts on the power of entertainment in Christmas advertising, emphasising how humour and a little joy can cut through the gloom of the world around us.🎉 Find out more via Creativebrief in the comments below... #ChristmasCampaigns #Advertising #AimHigher

Curious about how brands can better connect with the influential midlife women —the "super consumer" demographic driving meaningful growth? Don’t miss our exclusive free webinar with Southpaw on Wednesday 11th December.  Join us and a host of industry experts from Channel 4, The Barber Shop, and GenM Official as we revisit the insights from our latest research event and discuss strategies to build stronger connections with this vital audience. 🔗 Secure your spot now and check out the speakers below! 👇🔽 https://lnkd.in/eH5SztNA #MidlifeRevolution #Webinar #GetInvolved

Earlier this year, we hosted an event where we unveiled our groundbreaking research on midlife women, exploring their attitudes and how brands can better connect with these powerful 'super consumers' while supporting them in meaningful ways. Yet, despite men being 23% more likely to be board-level decision-makers, they made up just 4% of our event attendees. It's time to change that. 💡 Join us on Wednesday, 11th December at 11 AM (Zoom) for a webinar designed to bring men into the conversation. In partnership with Southpaw, we'll share insights from our research and host an inspiring panel featuring Channel 4, The Barber Shop, and GenM Official discussing how brands can forge deeper, more meaningful connections with midlife women. 👉 Click here to register now: https://lnkd.in/ehq9MV5J #MidlifeRevolution #Webinar #GetInvolved

We’re proud to share the latest report from NewDigitalAge on Human Error in Media Buying. Human error costs the industry an estimated $23 billion annually, or 4.5% of digital ad spend, and these mistakes can have a significant impact on businesses. The report brings together industry experts, including our Chief Digital Officer Ben Foster, to share valuable insights, delving into the challenges and offering practical solutions for media buyers. A big shout-out to everyone who contributed to this important work! 📥 Access the report via the link in the comments below. #DigitalAdvertising #MediaBuying #IndustryInsights

Last month, our brilliant Senior Digital Account Director Mohini Lakhani joined a panel of industry leaders at the NewDigitalAge roundtable to explore how to effectively navigate the complexities of planning omnichannel campaigns in today's fragmented video and TV landscape. 👉 Discover the key takeaways from the panel of industry experts in the comments below... #DigitalAdvertising #MediaStrategy #ConnectedTV