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How can companies retain talented women in tech, especially mothers who often influence purchasing decisions? Emilia D'Anzica, MBA, PMP, founder of Growth Molecules, emphasizes the need to include diverse voices, especially women and older generations, in product strategies. In her recent podcast interview on It Gets Late Early, she explains why a diverse employee base is essential to connect authentically with customers. A key takeaway: reflecting your customer demographics within your team isn’t just a nice-to-have—it’s crucial for business success. Let’s close the gap on workplace equality now, not in another 50 years. Check out the first video in a series of five coming soon. Special thanks to Maureen Clough from It Gets Late Early for featuring Emilia D'Anzica, MBA, PMP and highlighting her experience in the customer success industry. #CustomerSuccess #DiversityInTech #InclusiveWorkplace #WomenInTech #Careers #PressingOn #MomsInTech #Leadership

Scratching your head over what to get those special women in your life this International Women's Day and Mother's Day? Well, look no further! Over the years, we have accessed the voices of over 65,000 female consumers, enabling us to build a comprehensive understanding of attitudes, habits and preferences towards a range of topics and products. So now that you are armed with the information you need, it's time to get out there and show them just how much you care! Want to identify the preferences and opinions of your target audience and learn how to implement findings into your marketing strategy? Contact [email protected] to find out how. #internationalwomensday #mothersday #consumerinsights #marketresearch #actionableinsights

How do you capture all the value that the Hello Monday mastermind brings to women in business? You work with User Generated Content (ugc) Creator Holly Harsanyi to create a video that not only visualises how it works, but summarises the value and benefits for women in business. Head to https://lnkd.in/gEFjN-gH to learn more about Hello Monday and get started.

A 2023 survey found that 69% of women business owners are between the ages of 44 and 59, with 68.9% being Gen Xers. Another powerful stat is that "According to the Bureau of Labor Statistics, women over 55 are the fastest growing age and gender workforce category" - MSNBC. As a woman over fifty, this is so inspiring, and I have been following all the extraordinary work being done to shatter old narratives and ways of thinking. We are living longer, healthier lives, and it's exciting to be part of this changing landscape. Most of my clients are 40+, and I'm right there with them in their excitement about starting a new business. I'm launching a program exclusively for women who are transitioning from corporate to starting their own businesses and need to build their personal brands. This is not just another generic offering but a tailored solution designed to address the unique needs and challenges professional women face when reinventing their careers and transforming their brands. Self-promotion and social media can feel overwhelming, as we didn't grow up sharing ourselves online. This aims to help women build their personal brands with intention and strategy that translates their expertise and knowledge, giving them the confidence to be the face of their brand. Details are coming soon. Drop me a message if you would like to learn more. #personalbranding #personalbrand #buildyourbrand #personalbrandphotographer #personalbrandstrategist

🌟 The one thing no one is talking about women over 40+ are INCREDIBLE BUT INVISIBLE! Let’s break the silence! Women over 40 are absolute powerhouses, yet often left out of the conversation. It’s time to shine a spotlight on this incredible demographic! Did you know that women over 40 drive a whopping 85% of consumer purchasing decisions and control a staggering $7 trillion in U.S. spending? 💪 Yet, they’re often underestimated and misrepresented by brands and society. A recent survey by a New York-based advertising agency found that 64% of women feel brands undervalue their spending power, while 80% feel their intelligence is underestimated. But guess what? Women in their 40s+ are feeling sexier, stronger, and more empowered than ever before! They’re not looking to turn back the clock; they’re embracing their age with confidence and vitality. It’s time for brands to catch up and recognize the beauty, strength, and diversity of women over 40. Whether they’re CEOs, caregivers, or trailblazers in their fields, these women are a force to be reckoned with. 💃 So let’s celebrate the multifaceted, unstoppable women over 40 in our lives! Share your story and join the movement💫 #WomenOver40 #Unstoppable #Empowerment #fempreneur #brandconsultancy #feminineenergy #loveandacceptance #marketingstrategy #leadherconsulting #womeninbusiness #bossladymindset #growth #beseenbeheard

Fun Facts about Maggie Maloney: in this bonus episode of Uncopyable Women in Sales, find out Maggie’s answers to these questions! What did you want to be when you grew up? What’s something you want to do that you haven't yet? What's something you like about yourself? What's something about yourself you'd like to change? What's your favorite vacation spot? Listen now: https://lnkd.in/dzwgFzJc #uncopyable #uncopyablewomeninsales #funfacts

Didn’t you know the secrets to effectively engaging with the US Hispanic female audience? In today's diverse market landscape, brands must understand the unique preferences and cultural nuances of their audience to truly connect and resonate. We're diving deep into understanding the needs, desires, and behaviors of Hispanic women. Is your brand addressing this issue? 🔗 Discover how on a free meeting with us! ➡️ https://croing.com/#/#book #ReadWomenBetter #internationalwomensmonth #womenempowerment #WomenInSTEM

Today's women in their 40s and 50s are trailblazers - redefining societal norms, embracing diverse lifestyles, and commanding nearly half of the UK's wealth. Yet, they are often left feeling overlooked by the media, with many brands missing the untapped opportunity of this "super consumer" cohort. But what if there was a way for brands to understand, uplift, and empower these women while increasing their bottom line? This week, we launch our latest report, which explores the attitudes and behaviours of the 4.6 million women aged 45-54 in the UK through the lenses of identity, intent, and influence and provides actionable strategies for brands looking to captivate and connect with this transformational audience. 💡 📈 Download the paper here: https://lnkd.in/dYCxYtCH #MidlifeRevolution #Whitepaper #StaySmart

Happy International Women's Day! 👩 Did you know? Studies suggest women might score higher in empathy, potentially leading to a stronger focus on understanding the target audience's needs, emotions, and motivations in their marketing strategies. We believe in empowering women and accelerating progress. What are you doing to support women today and every day? Write in the comments below. _____________________ #marketingstrategy #onlinemarketing #digitalmarketinglife #marketingdigital #marketingtips

"It's still not an equitable journey for women today" Came across this article this morning and think it's a super important read! In the article, Bumble CEO Lidiane Jones shares her experiences as a female CEO in working in tech, and highlights some of the struggles she faced. The article reveals Lidiane's personal experiences working within the industry, and how much of a struggle it can be to be the only woman in the room. Despite this, she encourages women to not "self-doubt" and to instead push through the obstacles and break boundaries. My biggest takeaway from the article was the importance of self belief and resilience for us as women. Although it can often feel like an uphill battle being a woman in the corporate world, we as women hold so much value. It's SO important that we continue to break into those male dominated rooms and keep pushing for change! Article by Shiona McCallum featuring Lidiane Jones #womenleaders #womenintech #genderequality #brakingboundaries https://lnkd.in/dCFqPznT