TAU Marketing Solutions

2025 will a pivotal year for AI in Marketing, find out why here. What do you think about our co-founder Robert Webster's predictions for 2025? Share your thoughts with us here.

With 2025 just over the horizon, TAU's Robert Webster and Wayne Blodwell, discuss what’s in store for 2025 for the media and marketing industry: - What will AI mean for jobs?  - How will AI and new entrants shake-up the Search market?  - How is AI enhancing programmatic buying and what new opportunities will this create for the industry? - Should we be optimistic about the open web in 2025 and what can be done to fight for a better future for the open web? To hear what the “Giants of Media” think about this and more, tune in and share your thoughts here https://lnkd.in/ew2wT_Dc Where do you think they’re right and wrong? #2025Predictions #MarketingAI #Adtech #Martech

As Sir Martin Sorrell highlighted at ID5.io's On The Road event, for AI you need capital for compute and for energy - and the oil for AI is data.  So, what does that mean for regulation and marketing? - How can you regulate companies the size of countries? - What do Trump and fragmentation mean for marketing and tech? - Where will growth come from and what is the future for the marketing tech ecosystem? - If the tech giants “own” AI and Marketing, will we end up with a whole commoditised layer of low quality advertising? How can we escape such a dystopian fate? Just some of the questions touched on at this year’s ID5 On The Road event. Following Sir Martin Sorrell’s fireside chat with ID5’s Mathieu Roche, thought leaders Ari Paparo, Ciarán O'Kane, TAU’s Robert Webster and Ana Milicevic debate these critical questions and more including: - Why the CMA taking on Google is like “taking a spoon to a gunfight”  - The cost of the open web - How journalism and the open web will survive without Google’s help  - The challenges posed by Google and Meta measuring their own homework  (And also how many lobsters Ciarán O'Kane owes TAU’s Rob Webster.)   🎥 Watch the full video here:  (Sir Martin Sorrell from 1hr 24 mins in and What’s Next for Google 1hr 55 mins in) https://lnkd.in/e6EuVyVD 👂 What are your thoughts on the future of the open web? What is the best case scenario for DOJ and Google? Is interoperability in targeting and measurement the answer? #Adtech #Media #Advertising #OpenWeb #ResponsibleAI

Here's a roundup of the tips and insights from last week's first Fututureweek AIMM conference. Many comments echoed the reasons for setting up TAU Marketing Solutions: from tackling AI overwhelm, to the need for transparency and understanding, to finding the right path forwards. We've made this our day job so we can help marketers to get on with theirs. We hope this provides some perspective and useful tips. Thanks to Vincent Flood, his team and all the speakers for a making this such an insightful event. #AIformarketing #Martech #adtecth #marketingAI

What connects The Terminator, The Wizard of Oz, and a kid in a sweet shop? If that (or the question of how to realise the potential of AI) has you scratching your head, check out Robert Webster’s presentation from this year’s Figaro Autumn Digital Marketing Summit for some clarity. Huge thanks to the team at Figaro Digital for making it available. https://lnkd.in/eDqmZMMm #MarketingAI #Adtech #Martech #DigitalMarketing

Thanks to ID5.io for inviting TAU Co-Founder Robert Webster to share his views on what’s next for Google. As Sir Martin Sorrell highlighted in his discussion with Mathieu Roche, there is already a huge concentration of power in the media industry. The danger here is that marketers become beholden to the tech behemoths (who are free to mark their own homework), leading to a world of commoditised marketing. In the age of AI, leaning into the alternatives to avoid ceding all power to the tech giants is more important than ever. If we are to avoid this AI hell for Marketing we must open up measurement, create a more open web, encourage interoperability and demand transparency. #MarketingAI #AIforgood #ResponsibleAI #Adtech #Digitalmarketing

Following hot on the heels of Mathieu Roche's conversation with Sir Martin Sorrell on Advertising in the age of AI, TAU Co-Founder Robert Webster will be discussing what's next for Google - 2 very good reasons to join Wednesday's ID5.io On the Road event! Come and chat to Rob and the TAU team there. #AIforMarketing #Google #Antitrust #Adtech

AI offers efficiencies and savings, but realising that potential requires investment. With forecasting and budgets front of mind as we approach year end, TAU Co-Founder Andy Stevens reminds us why it's imperative for businesses to act now to ring-fence budget for AI. #Budgetplanning #AIbudget #AIinvestment #Investment #Marketingbudget https://lnkd.in/ekAhDaTa

Thanks to Justin Pearse for this summary of his fireside chat on AI with TAU Co-Founder, Robert Webster at the NewDigitalAge Foresight2024 conference. #AI #MarketingAI #MediaAI #Foresight2024

If you're at The Digital Distillery, come and say hello. TAU Marketing Solutions's co-founder, Rob Webster's speaking on the panel: Are you ready to roll the dice on AI? (Kicking off at 10:55am Weds 25th Sept). And if you're in London for The Drum Live or IAA UK's AI Talks and want to catch up, let us know - comment / DM Robert Webster or Jill Lloyd #Marketingevents #IAAUK #TheDrumLive #DigitalDistillery #MediaInnovation #MediaEffectiveness #MarketingAI #AI