CvE - Marketing Consultancy

💡 𝐈𝐧𝐬𝐢𝐠𝐡𝐭: Consistency and innovation are the cornerstones of effective global marketing. 🌍✨ On this episode of Time for a Reset Marketing Podcast: Insights from Global Brand Marketers, Paul Frampton-Calero and Javier Meza, President, Marketing & Europe CMO at The Coca-Cola Company. “𝐼 𝑏𝑒𝑙𝑖𝑒𝑣𝑒 𝑎 𝐶𝑀𝑂 𝑜𝑓 𝑡ℎ𝑒 𝑝𝑟𝑒𝑠𝑒𝑛𝑡 𝑎𝑛𝑑 𝑓𝑢𝑡𝑢𝑟𝑒 𝑛𝑒𝑒𝑑 𝑡𝑜 𝑏𝑒 𝑚𝑢𝑐ℎ 𝑚𝑜𝑟𝑒 𝑠𝑎𝑣𝑣𝑦 𝑎𝑏𝑜𝑢𝑡 𝑎𝑛𝑎𝑙𝑦𝑡𝑖𝑐𝑠. 𝐹𝑜𝑟 𝑚𝑒, 𝐶𝑀𝑂, ℎ𝑢𝑚𝑏𝑙𝑒𝑛𝑒𝑠𝑠, 𝑐𝑢𝑟𝑖𝑜𝑠𝑖𝑡𝑦, 𝑡ℎ𝑎𝑡 𝑤𝑖𝑙𝑙 𝑎𝑙𝑙𝑜𝑤 𝑦𝑜𝑢 𝑡𝑜 𝑙𝑒𝑎𝑟𝑛.” 𝑱𝒂𝒗𝒊𝒆𝒓 𝑴𝒆𝒛𝒂, 𝑷𝒓𝒆𝒔𝒊𝒅𝒆𝒏𝒕, 𝑴𝒂𝒓𝒌𝒆𝒕𝒊𝒏𝒈 & 𝑬𝒖𝒓𝒐𝒑𝒆 𝑪𝑴𝑶 𝒂𝒕 𝑪𝒐𝒄𝒂-𝑪𝒐𝒍𝒂 𝑪𝒐𝒎𝒑𝒂𝒏𝒚 𝐏𝐚𝐮𝐥 𝐚𝐧𝐝 𝐉𝐚𝐯𝐢𝐞𝐫 𝐚𝐥𝐬𝐨 𝐝𝐢𝐯𝐞 𝐢𝐧𝐭𝐨: 1️⃣ Coca-Cola’s approach to maintaining brand values like optimism and inclusivity across diverse European markets. 2️⃣ Why investing in top-of-funnel marketing is essential for sustaining long-term growth and countering market competition. 🎧 Don’t miss this conversation on building strong brands in a rapidly changing marketing landscape! 𝐂𝐡𝐞𝐜𝐤 𝐨𝐮𝐭 𝐭𝐡𝐞 𝐟𝐮𝐥𝐥 𝐞𝐩𝐢𝐬𝐨𝐝𝐞 𝐡𝐞𝐫𝐞: Apple Podcast: https://lnkd.in/g9zU5s3W Spotify: https://lnkd.in/gm-KGgDD YouTube: https://lnkd.in/gcg5vsvU #timeforareset #CvE #marketing #marketing #marketingpodcast #marketingpodcaster #bestmarketingstrategies #bestmarketingpodcast #marketingleaders #marketingdatadriven #datadrivenmarketing #marketingstrategies

📢📢📢 𝗡𝗲𝘄 𝗧𝗶𝗺𝗲 𝗙𝗼𝗿 𝗮 𝗥𝗲𝘀𝗲𝘁 𝗣𝗼𝗱𝗰𝗮𝘀𝘁 𝗘𝗽𝗶𝘀𝗼𝗱𝗲!! With Javier Meza 𝑷𝒓𝒆𝒔𝒊𝒅𝒆𝒏𝒕, 𝑴𝒂𝒓𝒌𝒆𝒕𝒊𝒏𝒈 & 𝑬𝒖𝒓𝒐𝒑𝒆 𝑪𝑴𝑶 𝒂𝒕 🔴The Coca-Cola Company 🔴 𝗧𝘂𝗻𝗲 𝗶𝗻 𝗻𝗼𝘄 👉🏽Spotify: https://lnkd.in/gm-KGgDD 👉🏽Apple Podcast: https://lnkd.in/g9zU5s3W 👉🏽 YouTube: https://lnkd.in/gcg5vsvU “𝐼 ℎ𝑎𝑣𝑒 𝑛𝑜 𝑑𝑜𝑢𝑏𝑡 𝐴𝐼 𝑤𝑖𝑙𝑙 𝑐ℎ𝑎𝑛𝑔𝑒, 𝑎𝑛𝑑 ℎ𝑜𝑤 𝑤𝑒 𝑑𝑜 𝑡ℎ𝑖𝑛𝑔𝑠 𝑖𝑠 𝑟𝑒𝑎𝑙𝑙𝑦 𝑐ℎ𝑎𝑛𝑔𝑖𝑛𝑔. 𝐵𝑢𝑡 𝐼 𝑎𝑙𝑠𝑜 𝑏𝑒𝑙𝑖𝑒𝑣𝑒 𝐴𝐼 𝑤𝑖𝑙𝑙 𝑛𝑜𝑡 𝑐ℎ𝑎𝑛𝑔𝑒 𝑤ℎ𝑦 𝑤𝑒 𝑑𝑜 𝑡ℎ𝑖𝑛𝑔𝑠. 𝑇ℎ𝑒 𝑤ℎ𝑦 𝑤𝑒 𝑑𝑜 𝑡ℎ𝑖𝑛𝑔𝑠 𝑖𝑠 𝑠𝑡𝑖𝑙𝑙 𝑎𝑏𝑜𝑢𝑡 𝑢𝑛𝑑𝑒𝑟𝑠𝑡𝑎𝑛𝑑𝑖𝑛𝑔 ℎ𝑢𝑚𝑎𝑛𝑠, 𝑚𝑜𝑡𝑖𝑣𝑎𝑡𝑖𝑜𝑛𝑠, 𝑒𝑚𝑜𝑡𝑖𝑜𝑛𝑠, 𝑣𝑎𝑙𝑢𝑒𝑠, 𝑖𝑛𝑠𝑝𝑖𝑟𝑎𝑡𝑖𝑜𝑛.” #timeforareset #CvE #marketing #marketing #marketingpodcast #marketingpodcaster #bestmarketingstrategies #bestmarketingpodcast #marketingleaders #marketingdatadriven #datadrivenmarketing #marketingstrategies

💡 𝑰𝒏𝒔𝒊𝒈𝒉𝒕: 𝑴𝒂𝒓𝒌𝒆𝒕𝒊𝒏𝒈 𝒊𝒔 𝒎𝒐𝒓𝒆 𝒕𝒉𝒂𝒏 𝒋𝒖𝒔𝒕 𝒅𝒓𝒊𝒗𝒊𝒏𝒈 𝒔𝒂𝒍𝒆𝒔—𝒊𝒕'𝒔 𝒂𝒃𝒐𝒖𝒕 𝒄𝒓𝒆𝒂𝒕𝒊𝒏𝒈 𝒂 𝒓𝒆𝒄𝒖𝒓𝒓𝒊𝒏𝒈 𝒗𝒂𝒍𝒖𝒆 𝒆𝒙𝒄𝒉𝒂𝒏𝒈𝒆 𝒕𝒉𝒂𝒕 𝒎𝒆𝒆𝒕𝒔 𝒆𝒗𝒐𝒍𝒗𝒊𝒏𝒈 𝒄𝒐𝒏𝒔𝒖𝒎𝒆𝒓 𝒆𝒙𝒑𝒆𝒄𝒕𝒂𝒕𝒊𝒐𝒏𝒔.🌍✨ In the latest episode of Time for a Reset Marketing Podcast: Insights from Global Brand Marketers, Paul Frampton-Calero ⚡️ sits down with Javier Meza, President, Marketing & Europe CMO at The Coca-Cola Company, to explore the future of marketing leadership. “𝐶𝑜𝑛𝑠𝑢𝑚𝑒𝑟𝑠 ℎ𝑎𝑣𝑒 𝑎 𝑏𝑖𝑔 𝑟𝑒𝑠𝑒𝑡 𝑏𝑢𝑡𝑡𝑜𝑛, 𝑎𝑛𝑑 𝑡ℎ𝑒𝑦 𝑘𝑒𝑒𝑝 𝑝𝑟𝑒𝑠𝑠𝑖𝑛𝑔 𝑡ℎ𝑎𝑡, 𝑎𝑛𝑑 𝑡ℎ𝑒 𝑟𝑒𝑎𝑠𝑜𝑛 𝑖𝑠 𝑏𝑒𝑐𝑎𝑢𝑠𝑒 𝑡ℎ𝑒𝑦 ℎ𝑎𝑣𝑒 𝑒𝑣𝑜𝑙𝑣𝑖𝑛𝑔 𝑛𝑒𝑒𝑑𝑠 𝑎𝑛𝑑 𝑒𝑥𝑝𝑒𝑐𝑡𝑎𝑡𝑖𝑜𝑛𝑠. 𝑇ℎ𝑎𝑡 𝑓𝑜𝑟𝑐𝑒𝑠 𝑢𝑠 𝑚𝑎𝑟𝑘𝑒𝑡𝑒𝑟𝑠 𝑡𝑜 𝑐ℎ𝑎𝑛𝑔𝑒 𝑡𝑜 𝑠𝑎𝑡𝑖𝑠𝑓𝑦 𝑡ℎ𝑜𝑠𝑒 𝑛𝑒𝑒𝑑𝑠 𝑎𝑛𝑑 𝑒𝑥𝑝𝑒𝑐𝑡𝑎𝑡𝑖𝑜𝑛𝑠 𝑏𝑒𝑡𝑡𝑒𝑟 𝑡ℎ𝑎𝑛 𝑡ℎ𝑒 𝑐𝑜𝑚𝑝𝑒𝑡𝑖𝑡𝑖𝑜𝑛, 𝑎𝑔𝑎𝑖𝑛 𝑎𝑛𝑑 𝑎𝑔𝑎𝑖𝑛 𝑎𝑛𝑑 𝑎𝑔𝑎𝑖𝑛.” 𝑱𝒂𝒗𝒊𝒆𝒓 𝑴𝒆𝒛𝒂, 𝑷𝒓𝒆𝒔𝒊𝒅𝒆𝒏𝒕, 𝑴𝒂𝒓𝒌𝒆𝒕𝒊𝒏𝒈 & 𝑬𝒖𝒓𝒐𝒑𝒆 𝑪𝑴𝑶 𝒂𝒕 𝑪𝒐𝒄𝒂-𝑪𝒐𝒍𝒂 𝑪𝒐𝒎𝒑𝒂𝒏𝒚 Javier shares how Coca-Cola leverages data, AI, and first-party insights to deliver personalised, meaningful experiences while staying true to its inclusiveness and optimism brand values. 🎧 Tune in to discover how to balance short-term wins with long-term brand health for lasting impact! 𝐂𝐡𝐞𝐜𝐤 𝐨𝐮𝐭 𝐭𝐡𝐞 𝐟𝐮𝐥𝐥 𝐞𝐩𝐢𝐬𝐨𝐝𝐞 𝐡𝐞𝐫𝐞: Apple Podcast: https://lnkd.in/g9zU5s3W Spotify: https://lnkd.in/gm-KGgDD YouTube: https://lnkd.in/gcg5vsvU #timeforareset #CvE #marketing #marketing #marketingpodcast #marketingpodcaster #bestmarketingstrategies #bestmarketingpodcast #marketingleaders #marketingdatadriven #datadrivenmarketing #marketingstrategies

𝗜𝘀 𝗥𝗲𝘁𝗮𝗶𝗹 𝗠𝗲𝗱𝗶𝗮 𝗟𝗶𝘃𝗶𝗻𝗴 𝗨𝗽 𝘁𝗼 𝘁𝗵𝗲 𝗛𝘆𝗽𝗲? The 𝗿𝗲𝘁𝗮𝗶𝗹 𝗺𝗲𝗱𝗶𝗮 𝗹𝗮𝗻𝗱𝘀𝗰𝗮𝗽𝗲 has exploded in recent years💥 , promising transformative revenue for retailers. But is the reality matching the hype? In this article, Simon Wiggins, Data Practice Lead at CvE - Marketing Consultancy, published by the Association of National Advertisers, delves into the challenges facing 𝗿𝗲𝘁𝗮𝗶𝗹𝗲𝗿𝘀 𝗶𝗻 𝗡𝗼𝗿𝘁𝗵 𝗔𝗺𝗲𝗿𝗶𝗰𝗮 as they strive to capitalize on this opportunity. The ugly truth is that MANY have fallen short of ambitious targets, and trust is eroding within the ecosystem. 🙄 How can retailers 𝗺𝗮𝘅𝗶𝗺𝗶𝘇𝗲 𝘁𝗵𝗲 𝗽𝗼𝘁𝗲𝗻𝘁𝗶𝗮𝗹 𝗼𝗳 𝗿𝗲𝘁𝗮𝗶𝗹 𝗺𝗲𝗱𝗶𝗮? Find out here 👉🏽 https://lnkd.in/eK-kaiMY 𝙉𝙤𝙩𝙚: 𝘿𝙈 𝙪𝙨 𝙛𝙤𝙧 𝙖 𝙙𝙞𝙧𝙚𝙘𝙩 𝙡𝙞𝙣𝙠 𝙩𝙤 𝙩𝙝𝙚 𝙥𝙞𝙚𝙘𝙚

💡 Insight: Distinctiveness is key to standing out in today’s competitive media landscape. 🚀 On this week’s Time for a Reset Marketing Podcast, Paul Frampton-Calero chats with Dean Harris, Head of Co-op Media Network, about the power of Co-op’s unique approach to convenience media. Dean explains how focusing on convenience shopping habits and leveraging media attributes like reach and frequency helps Co-op punch above its weight. 🎧 Tune in to learn how branding with distinction can boost visibility and elevate your media strategy! 𝐂𝐡𝐞𝐜𝐤 𝐨𝐮𝐭 𝐭𝐡𝐞 𝐟𝐮𝐥𝐥 𝐞𝐩𝐢𝐬𝐨𝐝𝐞 𝐡𝐞𝐫𝐞: Apple Podcast: https://lnkd.in/ghj9qdGp Spotify: https://lnkd.in/gA7yCxVK YouTube: https://lnkd.in/gC9QVBjT #timeforareset #CvE #marketing #marketing #marketingpodcast #marketingpodcaster #bestmarketingstrategies #bestmarketingpodcast #marketingleaders #marketingdatadriven #datadrivenmarketing

💡Insight: Choose your media channel based on consumer context and not purchase proximity. 📈 In the latest Time for a Reset Marketing Podcast, Paul Frampton-Calero talks with Dean Harris, Head of Co-op Media Network, about how traditional media assumptions are being challenged. Dean discusses how media channels can serve multiple roles based on consumer context, not just proximity to purchase. 🎧 Don’t miss this episode to discover how evolving media strategies are driving results in the dynamic world of retail advertising! 𝐂𝐡𝐞𝐜𝐤 𝐨𝐮𝐭 𝐭𝐡𝐞 𝐟𝐮𝐥𝐥 𝐞𝐩𝐢𝐬𝐨𝐝𝐞 𝐡𝐞𝐫𝐞: Apple Podcast: https://lnkd.in/ghj9qdGp Spotify: https://lnkd.in/gA7yCxVK YouTube: https://lnkd.in/gC9QVBjT #timeforareset #CvE #marketing #marketing #marketingpodcast #marketingpodcaster #bestmarketingstrategies #bestmarketingpodcast #marketingleaders #marketingdatadriven #datadrivenmarketing #marketingstrategies

💡 Insight: Retail media networks are going to have to adjust the way they operate and the way that media is purchased because it's not easy and it's not consistent. 📊✨ In the latest episode of Time for a Reset Marketing Podcast: Insights from Global Brand Leaders, Paul Frampton-Calero sits down with Dean Harris, Head of Co-op Media Network, to discuss how Co-op is reshaping the retail media landscape. Dean shares how Co-op’s focus on convenience and leveraging first-party data allows brands to create more effective campaigns that resonate with shoppers. 🎧 Tune in to learn how to harness the power of retail media for stronger connections and better results! #timeforareset #CvE #marketing #marketing #marketingpodcast #marketingpodcaster #bestmarketingstrategies #bestmarketingpodcast #marketingleaders #marketingdatadriven #datadrivenmarketing #marketingstrategies

🚀 𝐓𝐫𝐞𝐧𝐝 𝐀𝐥𝐞𝐫𝐭: The marketing landscape is evolving, and adaptability is key. 🌍⚡ In the latest Time for a Reset Marketing Podcast: Insights from Global Brand Marketers podcast episode, Nick King speaks with Patrick Zinga about the role of artificial intelligence in driving marketing innovation. Patrick discusses the need for companies to embrace in-house teams instead of outsourcing. He urges companies to look at headcount from the lens of value instead of costs. He also outlines the importance of a test-and-learn mentality for in-house teams looking to stay ahead of the curve. 🎧 Discover how to embrace change and leverage human talent for impactful marketing strategies in this must-listen episode! 𝐂𝐡𝐞𝐜𝐤 𝐨𝐮𝐭 𝐭𝐡𝐞 𝐟𝐮𝐥𝐥 𝐞𝐩𝐢𝐬𝐨𝐝𝐞 𝐡𝐞𝐫𝐞: Apple Podcast: https://lnkd.in/gW7zhG8E Spotify: https://lnkd.in/gtWxJn3i YouTube: https://lnkd.in/gBP9rjbc #timeforareset #CvE #marketing #marketing #marketingpodcast #marketingpodcaster #bestmarketingstrategies #bestmarketingpodcast #marketingleaders #marketingdatadriven #datadrivenmarketing #marketingstrategies

🌟 𝐓𝐚𝐤𝐞𝐚𝐰𝐚𝐲: Creativity and data aren't mutually exclusive—they're essential partners in modern marketing. 🎨🔗 Join Nick King as he interviews Patrick Zinga, Head of Digital Media, Consumer Data and Martech at The HEINEKEN Company on the latest episode of the Time for a Reset Marketing Podcast. They delve into the balance between data-driven insights and creative freedom. Patrick shares how he empowers his team to learn from mistakes while creating a safe space that nurtures transparency and vulnerability. 🎧 Tune in for invaluable insights on integrating creativity and data for success in marketing! 𝐂𝐡𝐞𝐜𝐤 𝐨𝐮𝐭 𝐭𝐡𝐞 𝐟𝐮𝐥𝐥 𝐞𝐩𝐢𝐬𝐨𝐝𝐞 𝐡𝐞𝐫𝐞: Apple Podcast: https://lnkd.in/gW7zhG8E Spotify: https://lnkd.in/gtWxJn3i YouTube: https://lnkd.in/gBP9rjbc #timeforareset #CvE #marketing #marketing #marketingpodcast #marketingpodcaster #bestmarketingstrategies #bestmarketingpodcast #marketingleaders #marketingdatadriven #datadrivenmarketing #marketingstrategies

💡 Insight: The shift to data-driven decision-making is reshaping the future of marketing. 📊✨ In the latest episode of the Time for a Reset Marketing Podcast: Insights from Global Brand Marketers, Nick King chats with Patrick Zinga, Head of Digital Media and Consumer Data and Martech at The HEINEKEN Company, about how embracing a data-centric approach allows brands to gain a competitive edge. Patrick emphasises the importance of first-party and zero-party data strategies to understand consumer behaviour truly. He also discusses how fostering a culture of collaboration and creativity within marketing teams can drive innovation and enhance customer experiences. 🎧 Don't miss this episode to explore how to leverage data for impactful marketing #timeforareset #CvE #marketing #marketing #marketingpodcast #marketingpodcaster #bestmarketingstrategies #bestmarketingpodcast #marketingleaders #marketingdatadriven #datadrivenmarketing #marketingstrategies