SMARTY Mobile

🎉 We’ve won a Bronze Effie Award! 🏆🚀 We’re beyond excited to share that SMARTY has snagged the Bronze Effie in the Internet, Telecom & Utilities category! This award recognises how we tackled a tough marketing challenge, connected with our audience, and delivered real results—all through our creative platform: Less Malarkey, More SMARTY. 📱✨ But the real win? People loved our TV ads so much they headed to YouTube to rewatch the full version just for the ‘and onions’ line. 🧅😂 We’ve even seen comments like, "Please bring back ‘and onions’—we love it!" That’s the kind of connection we live for! A huge thank you to our incredible team and partners who made this happen, and to everyone who’s been part of our journey. Here’s to cutting the malarkey and keeping it SMARTY! 💙 #EffieAwards #LessMalarkeyMoreSMARTY #SMARTY

Wrapping Up 2024 with Team SMARTY! 🎉🚀   Last week, we came together for our annual SMARTY Wrap Up event—a great day to rewind, reflect, and celebrate everything we achieved this year. 📆✨   We got ‘into the zones,’ and each one brought something special:   🎉 Celebration Zone: Reflecting on people who made a difference to our year. 🧠 Learning Zone: Giant Jenga with each block revealing lessons from 2024. 👂 Listening Zone: Blindfolded pizza-making—one guide, one listener, total chaos! 🎨 Creative Zone: Teamwork was key in our epic Egg Drop Challenge. 🧘♂️ Zen Zone: A moment to relax, recharge, and find our center. 🍻 Pub Pentathlon Zone: Because a bit of fun and friendly competition never hurt! 🏆 The Annual SMARTY Awards: Honouring the standout stars that made this year unforgettable.   Check out the highlight reels below and relive some of the best moments with us! 🎥👇   #SMARTYWrapUp #TeamSMARTY #2024Reflections #LessMalarkeyMoreMemories

Earlier this week, we brought something truly unique to King’s Cross Station: a coffee bar run by a real-life barrister! ☕👩⚖️    At the SMARTY Contractually Grinding pop-up, we served free sustainable coffee alongside free legal advice on navigating those tricky contracts that can often lead to contract regret.   With gym memberships, mobile phone plans, and internet subscriptions topping the list of regretted contracts, we wanted to help people wake up to smarter decision-making. 💡   And who better to offer advice than barrister Sandy Joseph, who was on hand to break down the jargon and simplify the fine print—all while dressed in her full legal regalia! ⚖️✨   We had an amazing two days chatting with people and empowering them to feel confident about the commitments they take on. And yes, plenty of coffee was enjoyed along the way! ☕   At SMARTY Mobile, we’re all about flexibility, transparency, and helping people avoid feeling locked into contracts—whether it’s through our SIM only plans or a quick chat over coffee.   🎥 Check out the highlights from the event in our video!

🏆 Another one for the collection... time to expand the trophy cabinet! 🛠️ We’re delighted to share that SMARTY Mobile has won the Best SIM Only Network 2024 at the Mobile Industry Awards! 🎉 A huge thanks to the Mobile Industry Awards, our amazing team, and of course, our incredible customers. 🙌 Here's to keeping things simple, great value, and sweeping awards in 2024 and beyond. 🚀✨ #MIA2024 #BestSimOnly #SMARTYMobile

I adore this work from SMARTY It is a masterclass in how to be a challenger SMARTY is a disruptive brand in the UK telco category. Whilst they have an amazing product the face a massive problem. They are massively outspent by the far bigger telco brands such as O2 & EE. 𝗔𝗻𝗱 𝘄𝗵𝗮𝘁 𝘀𝗵𝗼𝘂𝗹𝗱 𝘆𝗼𝘂 𝗱𝗼 𝘄𝗵𝗲𝗻 𝘆𝗼𝘂 𝗮𝗿𝗲 𝗼𝘂𝘁𝘀𝗽𝗲𝗻𝘁?....𝗼𝘂𝘁𝘀𝗺𝗮𝗿𝘁. And that's what SMARTY has done brilliantly. They... ✅ Nail their benefit in fame worthy way ✅ Challenge the biggest category pain Bravo Sayed Hajamaideen and the whole SMARTY team ♻ Repost if you found this useful. _______________________________________ Join over 6,200 people who read my newsletter on all things strategy, brands and creativity. Sign up free - Link on my featured section _____________________________________________ #markeing #brand #strategy

It was surreal taking over Waterloo Station this week for our latest SMARTY Mobile campaign — funnily enough, it used to be my daily commute, and I know it would've stopped me in my tracks despite the early morning 😂 I also loved directing behind the camera again to create and edit content for social. It's early days yet but to see 1 in 5 people like our POV video was a wow moment. Fingers crossed the algorithms continue to be kind.. 🙏 A personal highlight has to be our Famous Campaigns feature - it's a marketer's dream and one of my long time career goals, now onto the next! ✨

OOH we're famous now, what a flex. 😎

BIGGGG news from SMARTY! This week, we’ve taken our Less Malarkey, More SMARTY campaign to new heights with activations that truly put the OOOH into Out Of Home! 👀💥 From 3D builds at Waterloo Station to stretchable posters across key locations, we’re showcasing the flexibility of our SIM plans that sets SMARTY apart. Campaign highlights: 📍 Eye-catching 3D and 2D special builds in iconic city locations, including a super stretchy bus stop installation at Waterloo, heading to Manchester Piccadilly next. 🤸 The UK's first-ever pop-up cover wrap in the Metro, with gymnastic brand ambassadors handing out special editions! Plus, a takeover of Metro's display banners on metro.co.uk. 📰 Exclusive coverage in Campaign magazine! 🎥 And fun social videos featuring the brilliant minds behind SMARTY. Check out the pics below! #LessMalarkeyMoreSMARTY #SMARTYMobile #Flexibility

This summer, we set out to help Brits enjoy their holibobs without hidden costs or pesky charges. ✈️💸   Enter the SMARTY Roam Free Robe—23 pockets to tackle the 23kg baggage allowance hassle. Frequent flyer Gemma Collins proudly modelled it, and you can catch all the behind-the-scenes fun in our exclusive photoshoot! 📸✨   We also tackled top travel bugbears through research study, blog articles, Instagram competition, infographics and more. From airport snack prices to paying to pick your seat—if we all book together, why can’t we sit together?!   🎥 Watch the video to see how we brought this campaign to life!

"Not another award!"... said no one at SMARTY ever! 🏆😄   We’re over the moon to announce that SMARTY has been shortlisted for Best MVNO and Best SIM Only Network at this year’s Mobile Industry Awards! 🎉   It’s been an incredible year for us, and we’re thrilled to see our hard work and dedication recognised once again. It feels like just yesterday we were celebrating our wins at the uSwitch Awards and the Which? Awards 🥇   A massive THANK YOU to our amazing team and fantastic customers. We couldn’t have done it without you. 🙌   We’re so excited for the awards ceremony and can’t wait to see what’s next for our trophy cabinet. Fingers crossed! 🤞   #MobileIndustryAwards #BestMVNO #BestSIMOnlyNetwork #SMARTYMobile