SMARTY Mobile’s Post

I adore this work from SMARTY It is a masterclass in how to be a challenger SMARTY is a disruptive brand in the UK telco category. Whilst they have an amazing product the face a massive problem. They are massively outspent by the far bigger telco brands such as O2 & EE. 𝗔𝗻𝗱 𝘄𝗵𝗮𝘁 𝘀𝗵𝗼𝘂𝗹𝗱 𝘆𝗼𝘂 𝗱𝗼 𝘄𝗵𝗲𝗻 𝘆𝗼𝘂 𝗮𝗿𝗲 𝗼𝘂𝘁𝘀𝗽𝗲𝗻𝘁?....𝗼𝘂𝘁𝘀𝗺𝗮𝗿𝘁. And that's what SMARTY has done brilliantly. They... ✅ Nail their benefit in fame worthy way ✅ Challenge the biggest category pain Bravo Sayed Hajamaideen and the whole SMARTY team ♻ Repost if you found this useful. _______________________________________ Join over 6,200 people who read my newsletter on all things strategy, brands and creativity. Sign up free - Link on my featured section _____________________________________________ #markeing #brand #strategy