Second Nature celebrates and acknowledges parental instincts when it comes to caring for new life and pays homage to the mutually beneficial relationship between matriarch and environment. The natural world plays a huge role in a woman’s mental and emotional wellbeing during and after pregnancy. The campaign embraces everyday luxury through modern simplicity and intelligent design, balancing the needs of the modern mum-to-be with clean silhouettes, luxe fabrics and considered design details. Each piece in the collection is designed in house at our London design studio, and this British heritage is explored through wild English grasslands and fields – a backdrop of gold-brown autumnal tones – to create a neutral canvas for the classic tailoring and rich colour palette of the AW24 Collection to shine.
Seraphine
Retail Apparel and Fashion
London, London 10,883 followers
With Mums for the Journey
About us
An award winning British maternity fashion brand specialising in fashion-forward clothes for style conscious mums-to-be; Seraphine is loved by customers, fashion insiders and A-list celebrities alike. Since its launch in 2002, Seraphine has revolutionised the maternity fashion industry, taking a fashion-forward approach to design, and bringing its signature Parisian chic aesthetic to women around the world, while maintaining a central focus on comfort and wearability for all. In London, the brand operates three maternity boutiques, with six other stores across the globe including; New York, Hong Kong, Dubai, Paris and Leeds. As well as a successful international e-commerce business, the brand distributes its coveted styles via department stores and wholesalers in London, Paris, New York and fashionable locations across the globe. Seraphine has garnered much praise, winning numerous industry awards for its innovative products and business strategies. In 2011 the brand was awarded the Drapers Prize for the Best Specialist Etailer, and in 2014, Seraphine won the prestigious PayPal Etail Award for the Best Multichannel Etailer. The brand are also proud to have won the Queen’s Award for Enterprise in 2015, in recognition of the success of their international brand. At the core of the business is a true understanding of how to flaunt and flatter a woman’s changing curves, and a passion for helping her to achieve a fashionable pregnancy.
- Website
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http://www.seraphine.com
External link for Seraphine
- Industry
- Retail Apparel and Fashion
- Company size
- 51-200 employees
- Headquarters
- London, London
- Type
- Privately Held
- Founded
- 2002
- Specialties
- maternity dresses, maternity jeans, maternity tops, and maternity swimwear
Locations
Employees at Seraphine
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Guy Velge
Gérant vignoble Château de Côme Saint-Estèphe
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Pedro Antunes
Fashion Photography & Creative Direction - curated brand narratives for fashion forward labels.
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Sally Child
Senior Technical & Sustainability Consultant
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Briony Garbett
Passionate about delivering exceptional customer experience and business growth in retail and consumer health
Updates
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We're #hiring a new Head of Buying. Apply today or feel free to share this post with your network.
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We’re #hiring a new Application Analyst to join the team! If you are looking for an opportunity to learn all about an innovative fashion retailer, from design to supply chain to e-commerce, through supporting the applications used across our tech landscape, while improving your technical skill set, please apply.