Seraphine’s Post

Second Nature celebrates and acknowledges parental instincts when it comes to caring for new life and pays homage to the mutually beneficial relationship between matriarch and environment. The natural world plays a huge role in a woman’s mental and emotional wellbeing during and after pregnancy. The campaign embraces everyday luxury through modern simplicity and intelligent design, balancing the needs of the modern mum-to-be with clean silhouettes, luxe fabrics and considered design details. Each piece in the collection is designed in house at our London design studio, and this British heritage is explored through wild English grasslands and fields – a backdrop of gold-brown autumnal tones – to create a neutral canvas for the classic tailoring and rich colour palette of the AW24 Collection to shine.

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