Mypura

They’ve struck gold yet again! Our new and improved nappies with recyclable paper packaging won Gold – Best Performance Disposable Nappy or Nappy Range at Mother&Baby Awards Our CEO and founder Guy Fennell, aka The Nappy Guy, was aptly dressed when he collected the award in London last night…  A big thank you to the testers and judges. #Awards #MotherandBaby

🎄 Today, we joined the incredible team at KidsBank Babybank, helping to prepare gift bundles for families that are struggling this Christmas. . ❤️✨ KidsBank is aiming to support 1,600 children this Christmas - a huge increase from last year. You can make a BIG difference by donating a gift 🎁 Here’s how to help: 🧸 Gifts can be for boys or girls aged 0–17, or even for mums and dads. 🎁 All gifts must be new, unused, and unwrapped. 📆 Drop them off by Friday 29th November (the earlier, the better). Together, we can make Christmas brighter for those who need it most. Let’s spread the love! 💚

It’s a wonderful week for Pura. Hot on the heels of prestigious award wins for our products, Pura’s very own CFO Andy Johnson was crowned a winner in the Finance Director of the Year Awards held at the Crowne Plaza in Liverpool last night.  Andy joined Pura two and half years ago at a time of rapid growth and expansion into the US market. He has expertly guided our growth trajectory and strategy as we’ve built scale and is very valued member of the Pura family.  The prestigious Finance Director of The Year Awards was hosted by Accountable Recruitment in partnership with HSBC, Brabners and KPMG and celebrates the outstanding work done by the region's financial directors.

Wow, we’re thrilled to share some exciting news – We've won the 2024 Progressive Preschool Eco Award! A huge thank you to the judges for believing in Pura and supporting our mission to make a positive impact on the planet, one bottom at a time! And, of course, our heartfelt gratitude goes out to our wonderful PR expert, Caroline Cooper for accepting this award on our behalf.

We did it!! Pura’s new and improved nappies have tonight been awarded Gold - Paper Pack of the Year - at The Grocer New Product and Packaging Awards 2024. As part of our commitment to bring our customers the most sustainable nappy possible, we switched to easily recyclable, sustainably sourced paper packaging earlier this year. We’re incredibly proud to win this award and look forward to driving more sustainable innovation in the category in 2025. Watch this space! #TheGrocerAward #Livepura #Paperpackaging #newproductandpackagingawards

We’ve been voted GOLD Best Eco Nappy Brand in the Junior Design Awards - and we’re absolutely delighted! 🎖️ Designed to be even kinder on bottoms and the planet, Pura’s new and improved nappies were a big hit with the judges and the panel was excited to see that they now come in paper packaging making them a more sustainable option than ever. Thank you for believing in our mission to change the world – one bottom at a time! #Awardwinning

We're #hiring a new Performance Marketing Manager in Greater Cheshire West and Chester Area. Apply today or share this post with your network.

We're absolutely thrilled to welcome Rumer Willis to the Pura family as our Global Creative Partner! As a new mum, Rumer has become more aware of what goes into everyday baby care products, and after discovering the hidden chemicals and toxins in many brands, she made the switch to Pura’s clean, eco-friendly wipes and nappies. Safe for her daughter Lou and better for the planet, Pura was the perfect choice. Together with Rumer, we're on a mission to offer parents greener, safer options for their little ones while protecting the environment. With Rumer’s passion for motherhood and sustainability, we couldn't be more excited to spread the word in both the UK and US. #Rumerwillis #Puraparenting #livepura

We super excited to share we've reached the 100,000 milestone in the Pura NappiCycle Bristol Nappy Recycling trial. That's 100,000 dirty nappies collected and recycled for free. 100,000 nappies that won't be incinerated or sent to landfill. Instead the repurposed fibres will be given a second life. Thanks to our partners Bristol Waste Company and Green Bottoms Ltd for helping us drive a big change. #Bristolnappyrecycling #Livepura

💪🏃♀️This weekend, some of the Pura team got down and dirty at Tough Mudder, all for an amazing cause! 🧡 We faced the mud, conquered the obstacles, and had an absolute blast, all while raising over £1,000 for KidsBank Babybank in Chester and their Christmas campaign! 🎄🎁 A huge shoutout to our Pura crew for their grit and determination, and to everyone who supported us—you're all mud-tastic! 😜🙌