List & Found

Who's that guy? Super proud to be part of Prolific North's Agencies to Watch list - it's been a bit of a whirlwind since. And honestly, it's a real testament to doing things properly. We've seen a lot of bullshit around in agency land this year, particularly search, so it's the MOST rewarding when sticking firm to what we believe in and putting everything into our work, works.

Page titles. The last thing you think of before pressing publish (most of the time). But potentially...the most important. Say you've done the hard work of getting your page to rank. Only for every result on the page to look the same. How do people decide what to click on? This is where you need to look at what makes your business special. If people come to you because you're the cheapest, make sure people know about it. If they come to you because you offer the best customer service, make sure they know. Otherwise you're entering a sea of bland titles that all look the same. ***And if you run Google Ads - you can speed up the process. Add the variations to your headlines, and in a few days you'll know which drive the most clicks and conversions. We recently did this for one of our clients, and found that the most important thing to their customers was delivery. Which makes sense when you think about it - but nobody else was focusing on this on the results page. It's the perfect opportunity to test and optimise, and if you're not thinking about your titles, maybe you should be!

For years, marketers have treated keywords like the holy grail of SEO. The idea was simple: - Find the right keyword. - Sprinkle it throughout your content. - Watch the traffic roll in. But here’s the thing - this approach is outdated and, honestly, lazy. Google and other search engines have evolved. They don't look at individual keywords; they evaluate the overall context and relevance of your content. Think about it this way: if you were searching for information on making the perfect pizza, would you prefer an article that repeats the word “pizza” a hundred times or covers everything from the dough to the toppings, baking techniques, and even pairing suggestions? Exactly. When you focus on creating comprehensive, topic-based content, you’re not just playing Google’s game but providing real value to your audience. This builds trust, keeps visitors on your site longer, and increases the likelihood that they’ll convert into customers.

This is what makes us different.

Our little agency goes from strength to strength 💪 A pleasure to be at another incredible search awards - see you next year!

A strong start to 2024 💪 🏆