IAB UK

Our CEO reflects on a huge year for IAB UK and our members, from uniting the industry at events like #Engage and #LeadershipSummit, to achieving real policy progress with Government and regulators 👇

Earlier this week, the IAB UK team headed to Parliament to host a joint reception with Labour Digital. It was brilliant to bring members of our Board together with MPs, including Rt Hon Darren Jones MP, Josh Simons MP, Sonia Kumar MP, Pamela Cox, Tom Rutland and Feryal Clark MP, the Minister for AI. As Christie Dennehy-Neil, our Head of Policy & Regulatory Affairs, said in her speech: "Digital advertising is essential to all of our daily lives... The Government has made clear that raising living standards for working people is one of the key milestones to deliver change. That is exactly what digital advertising facilitates by keeping the internet that we all rely on free and open." Explore the evidence via our #IABDigitalDividend research with Public First: https://lnkd.in/eQXax2xD #digital #advertising #marketing #policy #parliament

🗣️ We’ve been lobbying for ad and audience measurement to be exempt from consent requirements in the Data Bill so that cookies can be used for this purpose without consumers having to opt in first. This week, Lords Lucas and Lord Clement-Jones backed our call, urging the Government to act. Government officials have said that they recognise this issue and will engage with the IAB and our members with the potential to create an exemption for this purpose in future.  Learn more here 🔗 https://lnkd.in/enpn2Vf8 #DigitalAdvertising #AdMeasurement #Government

December's Joy of Digital Award goes to Waitrose & Partners for its festive Sweet Suspicion campaign! 🎄🔍 Waitrose's whodunnit captivated the nation with its interactive mystery and captivated our Chief Digital Cheerleader, Joy T.B., too. “This wasn’t just an ad - it was a full-blown event. People turned into pudding detectives, rocked ‘whodunnit’ t-shirts in-store and flooded social media with theories worthy of a true crime podcast. Who knew a missing red velvet dessert could cause more drama than a family Monopoly game?!" ✨ Congratulations to Waitrose & Partners and Saatchi & Saatchi for bringing the festive cheer 🎉 Learn more about the campaign here 🔗 https://lnkd.in/eucc5Bez #TheJoyOfDigital #Christmas #ChristmasCampaign #DigitalMarketing #Advertising

⭐ The IAB UK Podcast: 2024 Wrapped ⭐ What a year it’s been! From deep dives into the evolution of retail media to EURO 2024, we’ve covered it all on The IAB UK Podcast. So as the year winds down, we’re celebrating the top 10 most listened-to episodes of 2024 ❤️ Missed any? The festive break is the perfect time to catch up 🎧 https://lnkd.in/efFuCXFd Thanks for tuning in and see you in 2025! #IABUKPodcast #2024Wrapped #Digital #Advertising Tesco Media and Insight Platform Mars Wrigley Unilever Carat Mindshare UK Omnicom Media Group Google Domino's Teads Blis MiQ The Media Leader UK Snap Inc. PubMatic Vevo EssenceMediacom UK Footballco LiveScore Group GroupM The Independent The Telegraph TikTok

Leadership Summit returns in March - 2 days where we bring senior decision makers together from across our membership to tackle the biggest issues affecting digital advertising and build a better future for our industry: https://lnkd.in/eHPA7ZV8 We're very chuffed that it's been included in Forbes' list of top 5 leadership summits to attend next year - thanks Jeanne M. Stafford! 🙌

Our SME tool = a one-stop-shop for small businesses to unlock the value of digital advertising 🔓 The interactive tool pulls together guidance on different digital channels and strategies, and tailors advice based on businesses’ individual aims and resources. Click here to learn how to start getting the most out of digital advertising 👉 https://lnkd.in/dUSCetZ #Digital #Advertising #SmallBusiness #SME

As the credits begin to roll on 2024, we’re unpacking the key moments, trends and challenges that shaped the digital advertising landscape this year on the podcast 🎙️ From the UK’s retail media market being on track to break the £1bn mark in 2025 to what shifting to a low-cookie future has meant in practice, our CMO James Chandler gets into it all with a swot team of IAB experts – namely Kristie Naha-Biswas (Head of Insight), Tom Stevens (Director of Marketing) and Sophia Haynes (Director of Transformation) ✨ Expect standout highlights from a jam-packed year of events, fresh takes on sustainability and inclusion, and a look ahead at what’s on the horizon for 2025. 👉 https://lnkd.in/eyEn5xKx

We've partnered with IAB UK on a three-part vodcast series in which #TikTok specialists Charlotte Skornik, Callum Mayfield Smith and Giles Derrington join James Chandler for in-depth conversations around some of the most important topics in the industry at the moment. Dive into the episodes: 🎬Measurement: https://bit.ly/3ZeyKS2 🎬Return on Creative: https://bit.ly/4f2UkyX 🎬Public Policy and Brand Safety:https://bit.ly/4f4b7S5 #TikTokForBusiness

Is it time to stop thinking of CTV as the sibling of TV? Or is there still an argument for a differentiated planning approach? We asked PubMatic, MiQ and Vevo to share their views and ask what challenges the industry needs to tackle to move from a siloed and fragmented TV landscape via The Drum 📺 Read now 👉 https://lnkd.in/eUdJSnGM #CTV #Digital #Advertising Tim Willcox Stephen Emsall James Cornish