🗣️ We’ve been lobbying for ad and audience measurement to be exempt from consent requirements in the Data Bill so that cookies can be used for this purpose without consumers having to opt in first. This week, Lords Lucas and Lord Clement-Jones backed our call, urging the Government to act. Government officials have said that they recognise this issue and will engage with the IAB and our members with the potential to create an exemption for this purpose in future. Learn more here 🔗 https://lnkd.in/enpn2Vf8 #DigitalAdvertising #AdMeasurement #Government
