Today, cultural marketing agency Good Culture founded by Liz MacCuish and Jordan Mitchell, is delighted announce the promotions of long-standing colleagues and collaborators Becky Penhall and Imogen Banks.
Becky Penhall who has worked with MacCuish and Mitchell since Good Culture’s inception has been promoted to Managing Director. Becky has played a pivotal role in leading accounts including Alo, Barbour, Kate Spade, Cult Beauty, Vinterior, Airbnb, Glasette and more.
Imogen Banks, also a long-term collaborator of the co-founders, has been promoted to Vice President of Cultural Marketing, having worked at the helm of the agency’s approach to cultural strategy, for brands such as FLANNELS, Good American, Marc Jacobs, The Body Shop, Barbour, Bumble, Stine Goya and more.
Good Culture operates at the intersection of talent, brands and popular culture, elevating clients out of category and into culture. Bringing brand purpose to life through clear positioning, holistic planning and cultural platform creation, generating awareness, engagement and energy. Good Culture offers cultural strategy and programming, talent and cultural partnerships, casting and influencer marketing, experience and activations and B2B partnerships.