Fabric Analytics

Do you trust your GA4 Data? We speak to so many brands that quite simply don’t. One common issue we see is Consent Mode V2 not being implemented correctly. In short, if not’s set up properly then your data can’t be trusted. This not only impacts the accuracy of your campaigns but also puts you at risk of non-compliance. Don't get me wrong I doubt the consent mode police are going to knock down your door, but if a major outlet like the BBC were to publish an article titled "Popular UK Brands Failing to Protect Customer Privacy," for example, can you guarantee your brand wouldn't be featured? We've wrote a piece on obvious signs in your GA account, that will point towards consent mode not being implemented properly.

We're #hiring a new Analytics Manager in Manchester, England. Apply today or share this post with your network.

Happy to say we're looking for another person to join the team here at Fabric Analytics. You’ll be joining as the 16th member of our ever-growing team! We work with fantastic clients and they deserve the best people working on their accounts. If you know someone who’d be a great fit, we’d love to hear your recommendations!

https://lnkd.in/e7fzN6m8

🚨 Did you miss the mark on Black Friday? 🚨 Many brands faced a significant challenge this Black Friday: the lack of real-time analytics in GA4. While GA4 offers valuable insights, the delay in data reporting left many businesses unable to optimise their ad spend or react to shifts in traffic sources when it mattered most. 💸 The result? Missed opportunities to scale successful campaigns, wasted budgets on underperforming ads, and lost revenue. If you relied on GA4 and Shopify to track performance, this gap in real-time data could have put you at a disadvantage. #BlackFriday #GA4 #Ecommerce #Shopify #RealTimeAnalytics #Marketing #DataDriven #AdSpend #DigitalMarketing #Analytics

Did the ability to monitor real time data in GA4 impact your Black Friday? Did you win or lose on Black Friday? Could it have been better? How do you know? Could you have done something different with better data at your finger tips? The lack of real-time insights in GA4 highlights a broader issue for ecommerce brands: the growing need to react faster in an increasingly competitive market. Black Friday success isn’t just about running great campaigns; it’s about having the agility to pivot and optimise based on what’s working in the moment. Imagine waiting 12 days for data to be accurate for traffic sources in GA4.. Frustrating. I wrote an article about the potential impact it had on your Black Friday #blackfriday #GA4 #betterdata #frustrated https://lnkd.in/d6MNHCAn

The content I love sharing the most is other people telling you how good we are! Fabric Analytics

🚨 Caution! This is not a Jaguar rebrand post 🚨 Instead we are celebrating another fantastic addition to the Fabric Analytics Team 🎉 A massive welcome to our new UX Designer Kate Kazimowicz Kate brings a wealth of experience to our diverse range of clients and we couldn't be happier to have her on board.

Amazing to be working with the Chillblast team to achieve some fantastic results! “We needed a partner that could help us across various angles be it from CRO, data, site speed. There was a real breadth of service there offered from Fabric that meant any requirements we had we could work together on It was a strong partnership that we knew we could build on going forward." 📣 Revenue is up £4m incremental 😎 Site speed improvements almost 10% ✅ Conversion rate across the sites is up 12%. Thanks Danny C. #Growth #CRO #Partnerships