Fabric Analytics’ Post

Do you trust your GA4 Data? We speak to so many brands that quite simply don’t. One common issue we see is Consent Mode V2 not being implemented correctly. In short, if not’s set up properly then your data can’t be trusted. This not only impacts the accuracy of your campaigns but also puts you at risk of non-compliance. Don't get me wrong I doubt the consent mode police are going to knock down your door, but if a major outlet like the BBC were to publish an article titled "Popular UK Brands Failing to Protect Customer Privacy," for example, can you guarantee your brand wouldn't be featured? We've wrote a piece on obvious signs in your GA account, that will point towards consent mode not being implemented properly.