ELRY

Over and out - OOO activated 🤩 We don't quite understand how December has gone so quickly, literally feel like we have blinked and missed it TBH... But it's time for team ELRY and our talents to have a veryyyy well rested and very deserved break/time off and we hope you and all the fantastic brands and agencies we have worked with in 2024 both new and existing are doing the same. See you in 2025 we can't wait to catch up with you all, until then we will bless your screens with some pictures of us trying to take an aesthetic sign off photo Have a great Crimbo and New Year 🎄 Team ELRY x

✨ ELRY 2025 Planning In The Location Of DREAMS - Finland Lapland ❄️ After the madness of peak trade (I mean we say this... who else is deeeeeep in emails still mid December haha) We wanted to have a few days together, where we got to bond as a team and look at plans for ELRY in 2025. We got to reflect on some of the fantastic brands and agencies we have worked with in 2024 both new and existing (We can't wait to speak to you again in 2025) and how some of these campaigns have been a dream moment for our talents. This time gave us the opportunity to look at how we can assist and elevate our talents in 2025 after the Xmas break & strategise at how best we may be able to help them achieve there goals. Whilst we were away of course we had to check out Santa Village and OH MY GOD - Bucket list ticked for the team! Buttt who goes to Santa's village and doesn't actually see Santa haha!! Very us coded like the last photo below 😅 A work trip of a life time 😘 Thank you Emma Louise Ryan as cheesy as it sounds how lucky are we as 3 friends who get to work and travel together.... and fly back in the dreaded Storm Darragh (Sarah was literally screaming 😂)

 ✨Em Fandango ✨ ✨Amazing skit and sketch content  ✨Brand safe & amazing at including brands within her content in a very organic-looking way ✨ Creates characters we can all relate to & have certainly met in our day-to-day life (Karen’s in Particular) ✨ Strong talking-to-camera skills & engagement from her audience Emily is amazing at character-building and storytelling through her characters. This is one of the reasons her content works so well when including brands seamlessly. Emily is also super reactive with her content. Often using green screen to showcase her reactions. To shout out some of the amazing brands Emily has worked with recently and in the past are: MATCH MASTERS LOVE HONEY Primark Subway ITV X FRANKIE & BENNY'S Bellesa NONO CROSSING Wayfair Monopoly Go FANTA X BEETLEJUICE TRIP  Three UK x GOOGLEBOX ✨Key info about Emily✨ Fantastic For Brand Awareness/ Strong Speaking To-Camera Skills/ Skit & Sketch/ Comedic/ Brand Safe/ Community/ Reactive Check out Emily below  https://lnkd.in/gUqn39RN https://lnkd.in/g2C5A73x For enquiries: [email protected]

It’s the one, the only, Kevin Finn 🌟 🌟Amazing skit and sketch content  🌟Fantastic stage presence in his standup comedy 🌟 Creates very relatable characters within his skits 🌟 Strong talking to-camera skills and engagement from his audience Kevin is our comedic talent whose humour is very much centralised around British observations (as our fellow Canadian living in the UK) Whether this is types of people in the UK, things us Brits do vs Americans, the list goes on. He really does have a wide range of talents and is very well known for having a successful audition in Manchester at the start of the year with BGT, to laughing on ITV’s This Morning. But Kevin’s latest most AMAZING achievement that was an absolute dream for him was…. Performing in front of 15,000 people at the AO Arena, where he was brought on stage by his ABSOLUTE hero and one of the most successful, funniest comics Britain has ever produced. Kevin is a natural at what he does and is one of the most genuine people you could ever wish to meet. How lucky are we that we also get to enjoy his talent across IG and TT along with his live performances. ✨Key info about Kevin✨ Fantastic For Brand Awareness/ Strong Speaking To-Camera Skills/ Multi-Channel/ Skit& Sketch/ Comedic/ Live Performances/ Amazing Character Concepts/ Relatable Check out Kevin below https://lnkd.in/ec_P78ZE https://lnkd.in/eqiBS6Jg For enquiries: [email protected]

Star Holroyd by name and a star by nature and here are just a few reasons why… 🌟 Amazing presenting & interviewing skills (especially on her fantastic pod @starknakedbpod) 🌟Strong social presence across multiple platforms  🌟 Content that matches virality, especially in the comedic space 🌟 Fantastic talking to-camera skills Star is best known for her 90’s nostalgia content & all things ‘British’ type sketches. But did you know Star used to work brand side in influencer marketing & has worked with TT and other brands to educate them on the creator landscape for collaborations from end to end 👏👏👏 As long as we have known Star (which genuinely seems like forever🤣- she will agree) she has always been so agile when it comes to her content styles and this year she launched her AMAZING Podcast @starknakedpod - which in her words is ‘Bringing you ridiculous features that are seriously below the belt’🤣 To shout out some of the amazing brands Star has worked with recently and in the past are: WK Kellogg Co  Spotify KFC UK & Ireland TikTok Cadbury UK TK MAXX JD Sports Fashion Amazon Prime NatWest  Dunelm Currys plc TGI Fridays Budweiser Brewing Group UK&I McVitie's Virgin Media The Walt Disney Company The Estée Lauder Companies Inc. Starling Bank Deliveroo Channel4 Sainsbury's McDonald's Roku ITV  Unilever Specsavers Wilkinson Sword Germany Three UK Meta Sky YO! Sushi Argos the LEGO Group Tesco Kraft Heinz STRONGBOW Pringles Primark Costa Coffee LELO (& so many more that we exceeded the amount of brands we could tag) ✨Key info about Star✨ Brand safe/ Fantastic for brand awareness/ Strong speaking to-camera skills/ Multi-Channel/ Skit& Sketch/ Comedic/ Nostalgia Here are a few examples of the fantastic work Star has done https://lnkd.in/eS23s4Nw https://lnkd.in/e83q4vRc

If you asked us at ELRY what we thought about Youtube Shorts we would say “Yeah it's a great platform” But if you were to ask us on a deeper level... we would say “ We LOVE Youtube and Youtube shorts and can’t stop recommending to our talents that they look to utilise this platform more” Trending insights from specialists within the industry are saying similar to us at ELRY, that Youtube will be making more of a resurgence again into 2025. Although it’s never really gone anywhere it’s just other platforms as we know have taken priority for a lot of brands and marketeers. Here are just some examples of growth within Youtube- 2024 Within ELRY *Examples shown are due to extreme growth & consistency. 1. Star Holroyd - posting/ scheduling since the start of 2024 and now holds 252K+ following off shorts alone.  https://lnkd.in/e9RwaQ-R 2. Darcie - posting consistently for around a month and in the last 3 weeks only, the channel has grown to 135K with an insanely engaged audience - madness.  https://lnkd.in/eMTJmFYa

Last week the Primark Presents Ashleigh Huish - The seasonal edit🎄, was a collaboration to be celebrated, and what a special day it was. Ash celebrated in style with 20 of her most favourite people and the whole day was filled with laughter, delicious food and the best vibes ever. Shout out to the attention to detail which was amazing (the bows and branded tent cards, we can’t cope🥹) A special shout out to Abi Louise Wood, Lauren C. and Emma Louise Ryan who all worked so hard together to make this edit happen. Around 6 months ago Emma and Ash visited Primark’s (aka Pennys) head office in Dublin where they spoke to the amazing teams on how Ash can **continue** to contribute in discussions for the curve and plus community. We are very excited that Ash will be continuing these conversations with Primark, with feedback very much inspired by Ash's community. This is a huge and exciting project where all aspects need to be considered. - This is just the beginning of a dream project for Ash, and so excited to see where it leads ✨

✨ Exciting News! ✨ I’m thrilled to share that I’ve been nominated for the TikTok Rising Star Creator of the Year award at this year’s TikTok Awards! 🌟 This recognition means so much to me, especially as someone who has poured their heart and creativity into building meaningful, entertaining, and authentic content. It’s a reminder of how far I’ve come in this journey and the power of connecting with audiences through storytelling and humor. A huge thank you to my amazing community,, and supporters & to ELRY for welcoming me in to their team! —you’ve been an integral part of this adventure. Whether it’s a skit, a heartfelt moment, or a touch of chaos, I’m constantly inspired by the impact we can make together. To vote for me search TikTok awards on the TikTok app and click the vote now banner were you’ll see the Rising Star Creator of the Year Catergory which is where I am nominated! Here’s to celebrating creativity and embracing every step of the journey! 🎉 #TikTokAwards #RisingStar #ContentCreator #Gratitude #Creativity

YESSS Ayo! The super talented Ayó Odefunso been shortlisted for the first ever UK & Ireland TikTok Awards👏✨ If you haven't seen Ayo's content ... where have you been? She is absolutely hilarious and comes up with the most unique concepts. You can vote for Ayo on TikTok (Sadly there is no link, so can't lie there isn't an easy way to vote 😂) Buttt.... if you follow the below you can! ✨Open TikTok  ✨Go to your inbox  ✨Click System Notifications  ✨& Click the Vote now for the first ever UK &Ireland TikTok Awards! ✨Scroll down to vote for Ayo for - Rising Star Creator of the Year 🌟 We are so so proud of her and this much-deserved nomination & would love if you guys could support her and vote for her to✨

Some very proud Monday news... You can vote to shortlist the fabulous Abbie Budden for Best Professional Debut at the WhatsOnStage awards 👏✨ https://lnkd.in/ejhpnHjm https://lnkd.in/eyxwRpgd We know how much the show Cruel Intentions: The ‘90s Musical meant to Abbie (also a side note - Cruel Intentions is eligible for best new musical) Abbie lived and breathed this character and experience and team ELRY had the absolute pleasure of seeing Abbie perform this live and .... just wow, this girl is a true professional at anything she turns her hand to. We are so so proud of her and this much-deserved nomination & would love if you guys could support her to and vote for her to 🤍 Click the link below to vote for Abbie (takes two seconds✨) https://lnkd.in/e77DJKdW