Ebiquity plc

Warmest wishes for a wonderful holiday season to our valued clients, partners, and teams! As we look ahead to 2025, we’re excited for a year of shared progress and new opportunities. Thank you for being an essential part of our journey and our commitment to Creating a Better Media World, Together. Stay informed on global industry insights during the holidays with Ebiquity Transmit: https://lnkd.in/ecge6dAD  Ruben Schreurs Mark Gay Josephine Fehrmann Paul Williamson Federica Bowman Leela Nair Lars Noordewier Christine Kalkar Peter Hanford Bouke de Vries Nick Pugh Michelle Morgado Sandeep Srivastava Ardit Bejko Nathalie Taboch Silvia Herranz Anthony Cardamone Thomas Koch Paul Elliott Stewart Li Sanny Manduapessy

🤖 AI is transforming media planning and buying – are you ready to lead responsibly? At last month’s exclusive Ebiquity Procurement Forum, we explored how brands can harness the power of AI while ensuring transparency and governance. A special thank you to Olya Dyachuk, Global Media & Data Director at The HEINEKEN Company, for contributing to the panel and sharing invaluable insights on driving value through AI, fostering agency collaboration, and embedding responsible AI practices. With expert insights from Harvey Sarjant, Julian Grainger, and Les Hostetler, we tackled the key steps brands need to take to align with the EU AI Act, take control of AI in Paid Search, upskill teams, and adopt AI responsibly across marketing operations. 📖 Check out our blog for a quick recap, along with actionable strategies and insights: https://lnkd.in/edM86jyC Ruben Schreurs Mark Gay Peter Hanford Nick Pugh Michelle Morgado Paul Burgon Kevin Grand Maya Arber Matt Girling James Boulton Nathalie Taboch Nicola Chatterton-Sievers Thomas Koch Silvia Herranz Anthony Cardamone Bouke de Vries

🎥 The Art of Great Creative: Celebrating 2024’s Standout Adverts 🎨 From heartfelt moments to clever storytelling, The Wheelhouse’s December edition reflects on the UK's most memorable adverts of 2024. Ebiquity’s Alexandra Voss explores the emotional resonance, storytelling, and brand cues that set these creatives apart, with insights from our marketing effectiveness expertise. ✨With so many exceptional campaigns this year, narrowing it down to a select few wasn’t easy. These selections are just a few examples of how creativity and effectiveness can combine to drive meaningful impact.✨ Nic Pietersma Ryan Rooney Priya Patel Tom Loughnan Inés Miranda Rivero Steffen Kapffenstein Mike Campbell Michelle Morgado Bouke de Vries

Performance Marketing Takes Centre Stage in 2025 - A major shift is underway as advertisers pivot towards performance marketing, prioritising measurable, short-term impact over traditional brand-building. Retail media is driving this trend, as brands allocate budgets to results-focused channels.  Stephan Loerke, CEO of the WFA, says: “Retail media has been a transformative growth vehicle and this looks set to continue next year, creating opportunity but also, potentially, some risk for the long-term health of brand building as we further embrace performance marketing.”    👉 Download the full report to explore the future of performance marketing! https://lnkd.in/eNKref75 Nick Waters Ruben Schreurs Nick Pugh Michelle Morgado Bouke de Vries Leela Nair Matt Green Laura Forcetti Tom Ashby Peter Hanford

Very proud that Ebiquity was recognised at the Market Research Society Awards alongside the most excellent team from EssenceMediacom, Gain Theory, Wavemaker, Mindshare and of course Thinkbox. If you want to see what the fuss is about you can download the full Profitability 2 report here. https://lnkd.in/e4FMpY8f Paula Cervilla García Olga Zaitseva Jane Christian Dominic Charles Matthew Chappell Matt Hill Anthony Jones Nailah Uddin

#AI is anticipated to drive significant change across media operations, with 70% of advertisers expecting moderate to substantial shifts in areas like creative processes, dynamic pricing, and campaign optimisation. Nick Waters adds: “With AI already impacting media planning and buying it is no surprise expectations are high for significant changes ahead.” 👉 Want to know how leading brands are preparing for 2025? Download our 2025 Media Budgets Survey to uncover key insights into global advertisers’ media budget decisions. https://lnkd.in/eNKref75 Nick Pugh Paul Williamson Leela Nair Bouke de Vries Peter Hanford Ruben Schreurs Stephan Loerke WFA Laura Forcetti Matt Green Tom Ashby

A huge thank you to WARC for collaborating with us on such an insightful event! Excited for what’s to come in 2025! 🚀 Akshaya Kumar Dash Yashodh Chawla Varun Sood Prashant Dass Shivani Datta Devika Jyotimani Atul Mishra Sarvjeet Kumar Nikhil Zutshi Bouke de Vries Stewart Li Ilda Jamison Sanny Manduapessy Leela Nair Sandeep Srivastava

📈 2025 Media Budgets Set to Rise — Despite economic challenges, 50% of surveyed advertisers plan to increase their media budgets next year. While optimism is high in the EMEA, where brands are leaning into growth with confidence, North American brands are treading carefully.   Nick Waters comments: “The rise of recessionary indicators in the US, fears the American consumer will roll over, and uncertainty created by the first year of a new administration is leading to caution in North America. Conversely, it is encouraging to see an upturn in European sentiment following a difficult few years.”  👉 Want to dive deeper into the insights? Download the full report now! https://lnkd.in/eNKref75 Ruben Schreurs Bouke de Vries Paul Williamson Travis Lusk Leela Nair Nick Pugh Michelle Morgado Peter Hanford Federica Bowman WFA

Ruben Schreurs has been appointed CEO of Ebiquity plc, marking an exciting new chapter in our journey to Create a Better Media World, Together. Taking over from Nick Waters, Ruben steps into the role at a pivotal time, as we continue our transformation from project-based solutions to delivering always-on services tailored to today’s fast-evolving media landscape. In an interview with Digiday, Schreurs shared his vision for the future: “The business has shifted from operating mainly on a project basis, handling one or two media reviews a year — to providing always-on solutions. Now, we gather data largely automated from all the relevant platforms on a monthly basis. This allows us to be much more agile and forward-looking when it comes to our clients’ media investments." Read the full piece on Digiday to learn more about Ruben’s plans for Ebiquity’s next chapter: https://lnkd.in/e5-nv_c7 Watch Ruben’s inaugural address to hear directly from him about our vision for the future: https://lnkd.in/e7FwFuiN Nick Pugh Leela Nair Paul Williamson Mark Gay Federica Bowman Christine Kalkar Lars Noordewier Josephine Fehrmann Stewart Li Sanny Manduapessy Sandeep Srivastava Michelle Morgado Ilda Jamison Anthony Cardamone Thomas Koch Nathalie Taboch Silvia Herranz Paul Elliott Ardit Bejko Patricia McGregor Mike Campbell Bouke de Vries Peter Hanford

I feel honoured and excited to announce that I will serve Ebiquity plc as its new Group CEO, effective today. This is a dream come true, and I would like to share why in this video. Let's create a better media world, together. ❤️