Thomas Koch

For US brands, DACH is the biggest revenue opportunity in EMEA. But simply cloning your strategies will not work. EMEA is not the United States, and DACH is its own unique market. It's not as simple as copy, paste, and profit. A successful GTM plan for DACH requires a transformation of 3 M’s: > Mindset > Market differences > Mechanics Mindset: In its original market, every startup builds a series of bridges between its product and its target market. Be that startup again. Market differences: Legal and cultural differences. They’re not just checkboxes on your market entry plan. They're the absolute foundation of it. Mechanics: Adapt your initiatives. US playbooks won't work here. Understand this and you don’t need to try planting a cactus in the alps. It’s possible to win in DACH.  Also for US brands. PS: Looking forward to my speech “How to build a modern demand gen engine in EMEA (and not go to jail)” at Goldenhour tomorrow. Come join my session for practical insights & experiences. Walk away with a blueprint to build an effective EMEA demand engine. #winninginDACH #revenuemarketing

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Hi friends, Here’s a clear and simplified checklist for developing a successful #B2B campaign in Germany, based on insights from the  "This is Marketing" conference in Frankfurt. Thanks, Carl Weische Step 1: Sales €0 - €30,000 Focus on finding product-market fit and generating initial #sales. Create case studies to showcase results. Use #content and paid ads to increase reach. Optimize your #offer: Can you sell at a higher price or increase volume? Identify tasks you can outsource to save time and scale. Step 2: Sales €100,000 - €250,000 Refine and #scale proven systems. Target the top 1% of companies in your market and adapt your product to their needs. Increase pricing to offer better service and invest in your team and processes. Stand out: What unique #value can you offer that competitors can’t? Focus on improving #conversions. Organize proprietary events and create plans to attract and retain #customers. Step 3: Sales €250,000 - €500,000 Optimize your unit economics and customer #acquisition for profitability. Establish yourself as a market authority: Be active across all major platforms (LinkedIn, YouTube, Instagram, Twitter). Build a reputation for expertise and uniqueness. Dominate the market by targeting the top 0.1% of companies and positioning yourself as the premium, most in-demand choice. Leverage organic inbound leads through thought leadership, events, and trend research. Use a holistic marketing approach: Paid ads (Meta, lead gen, retargeting). Content marketing. Events that complement each other. Drive traffic to your website and funnel leads into demo calls.

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“𝐂𝐚𝐮𝐭𝐢𝐨𝐮𝐬 𝐎𝐩𝐭𝐢𝐦𝐢𝐬𝐦 𝐟𝐨𝐫 𝟐𝟎𝟐𝟒 – 𝐬𝐭𝐫𝐨𝐧𝐠 𝐬𝐢𝐧𝐠𝐥𝐞-𝐝𝐢𝐠𝐢𝐭 𝐦𝐚𝐫𝐤𝐞𝐭 𝐠𝐫𝐨𝐰𝐭𝐡 𝐞𝐱𝐩𝐞𝐜𝐭𝐞𝐝.” Let's take a closer look at the 𝐌𝐚𝐫𝐤𝐞𝐭 𝐂𝐨𝐧𝐝𝐢𝐭𝐢𝐨𝐧𝐬.   Macroeconomic uncertainty and increased competitive pressure challenging – optimism for 2024, muted by concerns of geopolitical uncertainty and a major year of worldwide elections.   📈Digital Advertising and Services Leading the Way   Digital advertising and services are accounting for 70% of global ad spend. The pandemic has accelerated digital adoption, this effect will permanently stay, which will lead to robust growth of the DA market in the next years.   🇪🇺 European Market Trends   Europe shows slightly weaker growth rates than the US; nevertheless, it is expected to grow 7.7 % in 2024, according to Statista Market Insights. Germany shall be in line with Europe. My view: too optimistic, flat or slightly up vs. 2023 more likely.   💡 Positive Sentiment in Marketing Services   Sentiment is currently more positive on the marketing services side, where it is easier to redeploy spend as budgets recover. This contrasts with tech-focused players, where sentiment remains suppressed, with poor revenue visibility as budgets are delayed or paused particularly on larger transformational technology projects.     #marketconditions #markettrends #digitaladvertising #marketingservices #digitaltransformation

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🇬🇧 vs 🇫🇷 vs 🇩🇪: What share of digital ad spend is retail media?! Discover how retail media ad spend is shaping the digital advertising landscape in the UK, France, and Germany. Swipe through to see the projected growth and the factors driving Germany's dominance in this sector. 💡 👉 Key Insights: By 2024, retail media will account for over a fifth of Germany’s total digital ad spend. Major players like Amazon, Zalando, OTTO, and About You are key contributors. Amazon's market dominance in Germany attracts substantial ad budgets. What other factors do you think contribute to Germany’s strong retail media market? Share your thoughts in the comments below! 💬 #RetailMedia #CommerceMedia

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Off to PI LIVE Show in London next week! ✈️ 🚀💥 Torsten Latussek, Cynthia Kempe & Toni Köhler from COUPONS.DE and I are ready to shake up affiliate marketing with vchfy GmbH & COUPONS.DE! Want more power over your coupon strategy? 💪 #vchfy.com helps brands to #OWN their coupon pages on their own domains. More visibility, more conversions, more control! 📈 Excited to meet advertisers, online shops, and brands who are ready to take performance marketing to the next level 🚀. Let’s make some valuable connections! 🤝 #AffiliateMarketing #PerformanceMarketing #Coupons #GrowthHacking #PerformanceINLIVE #VCHFY #couponbranding #pilive

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Brand of the Week -#Amazon DE v #Otto v #Kaufland DE - Insight 4 Brand Equity Given Amazon's status as a major global player, it's expected that they would have a high Brand Equity Score. With their recent "Big Deal Days," in Germany one might assume their brand equity would only continue to rise there. But what about their local competitors? Would Amazon's Big Deal Days impact the brand equity of #Otto and #Kaufland.de, or could these brands benefit from Amazon’s event alongside their own initiatives? Using QuestBrand’s always-on Brand Tracking feature, we can see that all three brands have increased their equity scores since April 1st within the GenZ audience. However, #Kaufland.de saw the most significant growth, with a notable 8.5% increase, with 3 of the 4 component parts of Brand Equity —Familiarity, Quality, and Consideration showing statistically significant increases over the previous six months. This boost has allowed #Kaufland.de to narrow the gap with Amazon and increase the gap to #Otto in brand equity The data suggests a dynamic shift in the competitive landscape, highlighting the importance of continuous brand monitoring and strategic adaptation. #BrandEquity #CompetitiveAnalysis #MarketingInsights

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💥4 Emerging AdTech Startups 2024: Hot or Not?💥 In 2024, emerging startups have advanced far beyond AI and ML campaign optimization, venturing into personal platform development and integrating online with offline data for accurate attribution. So, what are the most promising startups in 2024? Let’s see👇 💡 Kevel  Kevel is an AdTech company that helps brands build their own ad platform, creating a unique ad environment and generating revenue from their solution. Platform users have extensive customization options, enabling the development and operation of unique and profitable solutions. Funding: Series C, $22.2 Million 💰 Prizeout Prizeout functions like a bank but offers customers a variety of spending choices instead of a single withdrawal option. Users can withdraw their funds as gift cards, delivered instantly through electronic means. Prizeout has partnered with notable brands such as Dunkin' Donuts, Domino's, Amazon, Uber Eats, and more. Funding: Corporate Round, $37.5 Million 📲 Arrow Electronics  Arrow focuses on managing and organizing social media operations. Their AI-powered SaaS platform includes everything a business needs: ready-to-use templates, special content channels, and success management for ongoing guidance. Funding: Seed, $500,000 🛍️ Cosmose, Inc.  While online ads can track customer behavior, no product captured offline behavior until Cosmose appeared. This solution requires no hardware or installation for retail store owners. It offers accuracy within 2 meters and works with all smartphones. With Cosmose, companies can understand their competitors' performance and compare it to nearby stores. Funding: Series A, $27 Million So, what do you think of those startups, are they hot or not? If you know cooler candidates share your insights in the comment 🚀 #AdTech2024 #EmergingStartups #MarketingInnovation #TechTrends

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Creating an ad with AI isn't as simple as just prompting it. As you can see from the recent Coca-Cola ads, a lot of work goes into using generative AI and more traditional tools to bring these to life. However, from this, and what I've seen from our own work, what changes is where the investment goes. For example, you may have lower or no costs for things like studio space, photographers, models, catering, etc. But you'll still have lots of creation and editing, such as to generate variations, experiment with prompts, and polish outputs with post-production work.

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🚨 Uncover Hidden Opportunities with Valor Visitor View 🚨 Tired of missing out on potential leads? Frustrated by anonymous website visitors? Valor Visitor View is the solution! Identify anonymous visitors: Discover who's been browsing your site. Prioritize leads: Focus on the hottest prospects. Close more deals: Convert website traffic into customers. Ready to take your business to the next level? Learn more about Valor Visitor View today and fill out out contact form for mor einformation or send me a DM https://lnkd.in/d8AS_v3H #digitalmarketing #leadgeneration #sales #marketingtips #businesstips #valorvisitorview

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CMO: Wait? Why won’t you be our Agency of Record? X&O: Well, for starters, we are not an agency. CMO: OK, fine, consultancy. Whatever. X&O: Actually, we are not a consultancy either. CMO: What are you then? X&O: We're like the baby they had together. A network of experts built to get to bigger ideas faster. CMO: Ok, then why won't you become our Baby-Network-of-Experts of Record? X&O: Because the whole ‘Of Record’ thing needs to die. CMO: Die? That’s a bit dramatic, don’t you think? X&O: Ever hear of Darwin? CMO: Yes. X&O: What was his biggest lesson? CMO: Adapt or die. X&O: Right. The AOR model was invented in the 50s and 60s. Is marketing your business or your business for that matter the same as they were in the 60s? CMO: No. X&O: So why do we still do it the same way? CMO: What's wrong with the AOR model? My team of 20 is always there for me. X&O: Regardless of whether your business is on fire or a moment of chill - CMO: Yes - X&O: Or whether the data dictates you pivot CMO: Right. X&O: Or whether culture begs you to respond quickly- CMO: I see where you’re going… X&O: It’s slow, hierarchical and talent-burning and cash-burning. Agendas change, market conditions evolve, culture-defining events happen. And yet the team you turn to for answers stays exactly the same. CMO: So what's the alternative? X&O: Build the best team for your money whether in-house, consultants, fractionals, agencies or combination thereof. Don’t spend it all in one place. There’s too much talent out there to be tied down. Surround yourself with the best brains for the task at hand. CMO: For each project? X&O: Isn't each project different? CMO: I guess so. But it’s easier to one stop shop. X&O: Who would you prefer to do heart surgery? A heart surgeon? Or Your General Practitioner? CMO: The Heart Surgeon. X&O: And would you choose the surgeon by their skill or by which hospital they were affiliated with? CMO: Well, my insurance… X&O: Ok, pretend like insurance didn't matter. CMO: I wish. But yeah, in that case, of course I’d pick them based on their skill. X&O: The same goes for marketing. Let the experts expert. Surround each challenge with the appropriate minds. Problems are best solved by those suited for them, not who’s available. CMO: I get it. But you’re asking us to rethink everything. X&O: Isn't that what you're asking your customers to do? CMO: You're hired. X&O: For? CMO: This project. Not for everything. X&O: Now we’re talking. XOXO #notanadagency #newmodel #advertising #marketing

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#ThinkWithGoogle, #OptimizeWithGA4. #Lesson1034 - Improve your results 10-fold in a couple of minutes! Dive into the enchanting world of AI/ML tools from Google, where adding a single GA4 dimension can skyrocket your results in the blink of an eye. Our professional advise: 1. Master the 'yearMonth' Dimension: Always incorporate the 'yearMonth' dimension in your GA4 Data API queries. Watch as your results transform dramatically! The bigger the organization, the bolder the marketing gurus, the better will be the chance nobody will see the discrepancy. Also, it's provided by GA4, so it should be correct! 2. A Critical Eye: On a more serious note, always scrutinize the credentials and motives of anyone who extols GA4 as the ultimate measurement tool. You MUST be very, very careful (knowledgeable will also help) with all you're doing with it. Stay tuned for more insights on how to magically enhance your analytics prowess in minutes with holistic AI/ML 360 tools.

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The Future of E-commerce New Developments in E-Commerce for 2024 & How Companies Can Adjust E-commerce is still developing quickly as 2024 approaches. The following are important trends and strategies for companies to stay ahead: AI-Powered Personalization: By providing highly customized experiences, AI is transforming how companies engage with their clientele. Adapt: Make an investment in AI technologies to evaluate client information and provide customized suggestions. Social Commerce: Social media sites are turning into important avenues for sales. Adapt: Make seamless shopping experiences inside the applications by utilizing Instagram, TikTok, and other networks. Sustainability: Eco-friendly brands are becoming more and more popular with consumers. Adapt: Include eco-friendly procedures in your supply chain and emphasize them in your advertising. Voice & Visual Search: The way that customers find things is evolving due to voice and picture recognition. Adapt: Invest in visual search tools and make your material voice search-friendly. Omnichannel Shopping: Consumers anticipate a smooth interaction between online and physical channels. Adapt: Make sure everything is the same on all platforms and incorporate features to make the browsing to buying process seamless. Businesses must adopt these trends, innovate with customer-first initiatives, and maintain agility if they want to stay competitive. #Ecommerce #AI #SocialCommerce #Sustainability #Omnichannel #BusinessGrowth

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How to maximize Black Friday sales with the help of Influencer Marketing? Every year, #BlackFriday attracts millions of deal-hungry shoppers. According to a new study conducted by TERRITORY Influence (Bertelsmann Group) in 2024, 65% of European consumers are planning to make a purchase at Black Friday. In a promotion-saturated environment, #influencerMarketing becomes an essential tool for brands and retailers to capture the attention of consumers, seeking authentic recommendations and trustworthy reviews before making a purchase. #Influencer collaborations, don’t just increase brand visibility—they also have a direct impact on sales. According to the TERRITORY study: 💬 Consumers exposed to #creator recommendations are 1.3 times more likely to make an impulse purchase on Black Friday 💳 They are 1.3 times more inclined to buy directly via #socialcommerce platforms like TikTok Shop These figures clearly show that influencer marketing is not only effective for increasing brand awareness but also for driving immediate sales. Download our new #BlackFriday report for more consumer insights and practical tips for your holiday campaigns - link in the comments below.

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Do you like transactional buying? Great, we have 500M North American Podcast Audio Impressions that you can buy direct or programmatic with the most competitive CPMs. I'm happy to help you set either of those methods up. We geo-target with scalability to wherever your target is. Would you rather build a relationship, go break bread and let me earn your trust? I'd be thrilled to come to you, wherever you are, and do just that. I'd be thrilled to invite you to ask any of our mutual connections for a reference of me and my selling practices - without me preparing them first. Ask away. I want to be in business with you. I want your business. Libsyn Ads offers the best podcast product to meet your brand/client's needs, product that will enable them to engage with their target intimately, one-on-one, without ad clutter, through host reads about your product or your pre-produced thirty-second audio spot! I can create a Q4 or end-of-the-year offer for you that will beat any CPM you have previously had in direct podcast audio buying! Test me! Or test (the podcast space) with me! Thank you in advance for your time and consideration! [email protected]

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🚨 Big Shifts in Search Arbitrage Are Coming! 🚨 The landscape is changing fast, and many are wondering, "Is this the end of search arbitrage?" after Google’s recent email announcing that new advertisers will be automatically opted out of using parked domains (AFD). 😬 Here’s what we know right now: 1️⃣ This policy change is only impacting new advertisers on Google. 2️⃣ A drop in revenue per click (RPC) might happen as the pool of advertisers decreases. 3️⃣ Yahoo search arbitrage remains stable, for now. So, what’s the plan moving forward? ✅ Be ready for a gradual decline—AFD isn’t going away overnight, but changes are on the horizon. ✅ Start focusing on RSOC and Yahoo arbitrage opportunities. ✅ Stay updated on industry trends—new alternatives could emerge to fill the gap left by AFD. 🌐 Keep calm, stay updated, and let’s adjust to this evolving market! Contact us for search traffic monetization collaborations

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#DMEXCO24 is a week away. Here's a nice video summary of how we experienced DMEXCO. In case you want to read up on the new features that we announced that help advertisers to run even more effective campaigns, supported by #GoogleAI, check out this blog post (in German): https://lnkd.in/ehkgiANZ

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In July, the Amazon Online Germany GmbH, so Amazon Ads in Germany, released its annual report 2023. What are the key findings? Revenue grew in 2023 by 20.6% YoY to 2.9B. To put this into perspective: The global Amazon Ads revenue in 2023 was 46.9B. So the share of Amazon Ads Germany was 6.2%. At this point it’s important to understand that 100% of Sponsored Ads revenues are attributed to the Amazon Online Germany GmbH while for DSP revenues, it’s not so sharp. We can for example run Prime Video in the UK via our DSP console in Germany. For Twitch it’s even more complicated as you need to additionally distinguish between Twitch Ads bought via the Amazon DSP vs. Twitch Ads bought directly from the Twitch Interactive Germany GmbH. In comparison to global, Amazon Ads Germany might look small. But when comparing it to other industries, it gives you a better picture of the size: … Amazon Ads Germany is almost as big as the entire German CRM market (3.4B in 2023). This includes Salesforce revenue. … Amazon’s retail media revenues in Germany are >26x retail media revenues of Otto - in whole Europe (~110MM EUR according to Statista). Which I considered when I left Amazon as their biggest competitor, back then. … The complete online revenue of the Schwarz Group, so the corporate behind Lidl and Kaufland, is with 1.7B, 58% of Amazon’s retail media revenue. So I am comparing Amazon retail media against Schwarz group ecommerce revenue which is almost half of it. … The market for traditional TV advertising in Germany is according to Statista at 4.99B. My prediction beginning of the year in my wieCommerce? Podcast was that Amazon Ads will exceed that. It looks like that this won’t happen yet but they will definitely do this soon. So even though Amazon Ads Germany is in comparison to global just a one-digit fraction, the scale of the business is still massive. It’s an industry of its own. Now comparing with Amazon’s general business: Germany was in 2023 for Amazon the 2nd biggest market with net sales of 37.6B, followed by the UK with 33.59B and Japan with 26B. And US? They had in 2023 net sales of 395B, over 10x Germany. Crazy... What else can we read from the annual report? To be honest: Not much as the level of detail is limited. To understand better the strategy etc., it’s worth looking at the reports from Amazon, inc… #amazon #amazonads #amazonadsgermany #retailmedia

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We just shared results from Q2 2024 and as Mark said “this was a strong quarter for our community and business.” Here are the top 5 highlights: 💡 AI is maximising ad performance! European advertisers saw a 25% boost in Return on Ad Spend (ROAS) by integrating our Advantage+ Shopping Campaigns, according to a recent study. 🎨 Our new Generative AI ad tools, including image expansion, background generation, and text generation, have been used by over one million advertisers in the past month - reshaping creative possibilities and efficiency. 🧵Threads is about to hit 200 million monthly actives! We're seeing deeper engagement and are making steady progress towards building another major social app.  🌎 An estimated 3.2 billion people use at least one of our apps each day and we’re showing strong growth across Facebook, Instagram, and Threads. 📊 With AI advancements, such as our Meta Lattice ads ranking architecture, we continue to enhance ad delivery and performance. These developments are pivotal as AI transforms how advertisers leverage our platforms to creatively engage with consumers at scale. The future is promising, and I am immensely proud of our teams and thankful for our global partners and clients who trust our platforms to achieve their business objectives.

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