DriveTribe

DriveTribe

Online Media

London, England 6,976 followers

We bring a massive community of car lovers together with brands who enjoy some of the best car-tainment you can get!

About us

DriveTribe is a global automotive community platform, founded by Jeremy Clarkson, Richard Hammond and James May.

Industry
Online Media
Company size
11-50 employees
Headquarters
London, England
Type
Privately Held
Founded
2016

Locations

  • Primary

    Suite LP50230

    20-22 Wenlock Road

    London, England N1 7GU, GB

    Get directions

Employees at DriveTribe

Updates

  • We’ve seriously raised the bar for DriveTribe Live 2025. Looking back at this year, it was epic, but next year? Well we’re gearing up for our biggest event yet, with one key change: our new venue at Bicester Heritage. Central location, bigger capacity and parking for more action. With a legendary lineup and a growing DriveTribe family, this is your chance to be part of something special, uniting the UK automotive community like never before. We’re excited to welcome LIQUI MOLY and Gtechniq Ltd back as key sponsors for DriveTribe Live 2025. If you're interested in partnering with us, now’s the perfect time to get involved. Let’s talk and explore how we can bring your brand to life through directly engaging with our automotive community. So what are you waiting for? Tickets are live now ➡️ : https://lnkd.in/eka8AUJY

  • We have another exciting new role to join our Marketing Team! Fundemental responsibilities will include looking after our social media channels, some graphic work, and a little bit of light video editing if you are up for it! There is also room to expand in to other areas including being involved in our annual event, as well as other exciting projects coming up. For more information on the role, or to submit your application, please see the link below! #automotive #marketing #youtube #instagram #socialmedia #hiring

    Marketing Executive - Radstock BA3 - Indeed.com

    Marketing Executive - Radstock BA3 - Indeed.com

    uk.indeed.com

  • 2024 was a big year for DriveTribe, but we’re just getting started. We’re hiring for two key roles for 2025: Junior Video Editor and Junior Content Creator. At DriveTribe, we’re serious about being a great place to work. You can expect: ➡️ Exciting career growth in a fast-paced, dynamic industry ➡️ Opportunities to work with high-profile automotive personalities ➡️ Comprehensive benefits including private healthcare, pension, generous holiday allowance and much more… Ready to be part of something big? We want to hear from you, apply now: Junior Video Editor: https://lnkd.in/eGi3TiVw Junior Content Creator: https://lnkd.in/efqgM42N

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  • Another year down, and what a year it’s been. We’re not just celebrating DriveTribe’s 8th birthday, we’re reflecting on an epic 12 months:  👉 Viewers spent nearly 7 million hours watching our content.  👉 Over 4 million views on our most-watched 2024 YouTube video.  👉  1.1 million views and 2 trending YouTube spots in just 24 hours on one of our videos.  👉  Over 500K new followers across more than 200 countries. To our fans, partners, and collaborators, thank you for making our 8th year one to remember. Now, the real question: what’s next? Simple, we make our 9th even bigger and better. 💪

  • View organization page for DriveTribe, graphic

    6,976 followers

    DRIVETRIBE X MG. That's right, we’ve partnered with the iconic motor brand MG Motor UK Ltd. We’re collaborating to create a dynamic three-part series, showcasing the latest generation of MG's EV offerings. And what better way to kick things off than by chasing the fastest lap time for an EV, against the backdrop of one of the UK’s most renowned racing circuits. Did we set a new record? Find out here: https://lnkd.in/eGp4TCPA #MG #EV #Partnership #RecordBreaking

  • View organization page for DriveTribe, graphic

    6,976 followers

    Standing still in the fast-moving world of social media isn’t an option - especially for us at DriveTribe. September was a big month for us, from capturing the momentum of The Grand Tour finale to ramping up ahead of Q4 to exceed our partners' core KPIs. We’re continuously refining our strategy to stay ahead of the curve. And the results? Well they speak for themselves: ⬆️94,000+ Followers 📈46% Increase in hourly watch time ✅Over 115 million impressions and 500,000+ interactions across our channels Clearly this isn’t coincidence, we've worked hard all year to create content that not only resonates with our core audience but also attracts new viewers and keeps them engaged longer. Seeing our growth and results confirms we’re moving in the right direction and we’re confident there’s plenty more to come!

  • View organization page for DriveTribe, graphic

    6,976 followers

    Surpassing 10 million impressions and 500,000+ interactions isn’t just luck—it’s knowing exactly what our community craves. There’s no doubt about it, people still want content that captures the magic the dynamic trio created and DriveTribe is the place where this story continues. Great job, Eve Rawlings and the team- Keep up the fantastic work! 😎

    As a Grand Tour fan, leading DriveTribe's social media campaign for its finale was a true passion project. Working with our incredible community of 1.1 million fellow enthusiasts, I crafted a strategy filled with nostalgia, humour, and exclusive content—revisiting some of the show’s most iconic moments to engage our audience. 🎯The mission was simple: sustain the excitement beyond the show’s finale while steering fans toward Richard Hammond’s new adventures and all things automotive on DriveTribe’s channels. And the results? Absolutely amazing— in under 3 weeks we achieved: ✅ Over 10 million impressions  ✅ 9 million reach ✅ 500,000+ interactions I’m really proud of what we achieved and can’t wait to work on more campaigns next year🏁 #DriveTribe #TheGrandTour #PetrolheadLife #CarCulture #DigitalMarketing #CommunityVibes #CarEnthusiasts

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Funding

DriveTribe 3 total rounds

Last Round

Corporate round

US$ 6.5M

See more info on crunchbase