Conran Design Group

We loved being part of this panel event at Havas Village London last month. Great insights from an esteemed panel, including our own Kirstie David.    “If I ask 100 people to define sustainability, I get 100 different answers. [With communications on sustainability...] it’s the human experience that always needs to be at the crux of the story.”   Find out how we can help you unlock the value from your brand's sustainability strategy by reaching out to Naomi Wallis: [email protected]   #sustainability #brandstrategy #havas #designprogress

W Conran Design’s winning streak continues: the team picked up four Clio Sports awards for their outstanding work on Paris 2024 earlier this month. 🥇 Gold for venue design 🥈 Silver for the Games’ brand identity 🥈 Silver for mascot design 🥉 Bronze for use of the mascot Big congratulations to the teams involved! 🔥 🤝 Paris 2024 - Comité d'organisation des Jeux Olympiques et Paralympiques de 2024 #olympics #paris2024 #design #cliosports #designprogress | The Clios

Conran Design Mumbai’s Mayuri Nikumbh is serving as a Jury President at the prestigious Dubai Lynx Awards 2025, where groundbreaking work in the MENA region will be celebrated 💥💥   Good luck to those entering – winners announced in April! #DubaiLynx #design #jury #designprogress | Dubai Lynx International Festival of Creativity

“Smart design from our Paris studio, W Conran Design, helped reinvigorate the Olympics brand: design that didn’t shy away from scrutiny, avoided trading in outdated stereotypes and ended up serving as inspiration for future mega-events.” Global CEO Thom Newton on how this year’s Olympic and Paralympic brand set a new design precedent for future hosts like LA28. Full article in Fortune 👇 https://lnkd.in/eA_qt3MS #branding #olympics #paris2024 #designprogress

SXSW is coming to London – and your vote could take us to the stage! Check out our session proposals 👇 🔎 ‘From World Cups to Olympics: How to make mega-events cool again’ Anaïs GUILLEMANE MOOTOOSAMY on creating the Paris 2024 Olympic and Paralympic brand and iconic mascot, Phryge: https://lnkd.in/g--SWcic 🔎 ‘Where purpose meets place: The placemaking role of brand in sport’ Anaïs Guillemané Mootoosamy on the power of placemaking at major sporting events and what it takes to change perceptions on the global stage: https://lnkd.in/gFp_BnMq 🔎 ‘What it takes to be a ‘Citizen Brand’  Ludwig Duran sits down with a senior leader from a top-performing brand to reveal how they’ve struck the balance between ‘growth’ and ‘good’ – and the material benefits of doing so: https://lnkd.in/gXPkK-Ge Registering is quick and easy – click the link, enter your email and cast your vote to make it happen! #sxsw #sxswlondon #paris2024 #brandstrategy #designprogress | SXSW London | W Conran Design

“Phryges became unstoppable. Creatives kept turning up, smiling mischievously, to show new progress, whether it be a new curve for the foot, a new application, a new poster.”   Creative Director Guillaume-Ulrich Chifflot on the story behind iconic Paris 2024 mascot Phryge - and why the best ideas are often the most stubborn.    Full article in Design Week via the link in comments.   #paris2024 #branding #phryge #olympics #designprogress | W Conran Design

“Where other brands have played it safe, Jaguar went bold. The true test, though, isn't just whether people notice the change (who could have missed it?), but whether they believe in it enough to invest.”   Brand Strategy Director Tim Parker gives his verdict on the Jaguar rebrand in Creative Bloq: 🔎 https://lnkd.in/eKGA-UUk #brandstrategy #jaguar #branding #design #designprogress

Conran Design Mumbai is back on the podium, winning Bronze at this week’s Campaign South Asia Agency of the Year Awards! 🎉 Huge congratulations to the team in Mumbai – and a special shoutout to Geet Nazir and Mayuri Nikumbh on being shortlisted in the ‘Agency Head of the Year ‘and ‘Creative Leader of the Year’ categories. 👏👏 #campaignaoy #awards #branding #designprogress | Campaign India | Campaign Asia-Pacific

How can brands unlock the value from their sustainability strategy and turn it into a powerful business asset? This was the question being addressed at last week’s Havas Genus discussion panel, featuring Chris Upton, Patricia O'Hayer and Matt Francis, and hosted by Strategy Director Kirstie David. Top five talking points 👇 🔍 Kirstie highlighted a recent study that found that only ¼ of the UK public understand the term ‘sustainable.’ This, Patricia pointed out, underlines the need for relevant language and storytelling that resonates with audiences by addressing their everyday needs. 🔍 Brand leaders feel like they’re walking a tightrope: our 2024 Citizen Brands study found that only 27% think companies successfully strike the balance between profitability and action on environmental and social impact, which Kirstie highlighted is ultimately a brand issue. 🔍 Innovation trumps compliance: the same study revealed that 70% of investors and brand leaders believe that the pressure to address environmental and social issues is regulation driven. True innovation, though, should solve stakeholder problems before regulation forces action. 🔍 Be authentic: creative agencies need to hold brands accountable, making sure societal issues are addressed authentically and not simply used as marketing opportunities. As Chris said: “There’s no need to be a sustainability hero – just be a committed partner.” 🔍 In retail, brand leaders are looking to stay true to their core business values while leveraging customer insights. As Matt explained: “There’s an expectation for brands to do the hard work in fulfilling consumers’ sustainability responsibilities and guiding them towards making good choices.” Learn more about the power of integrated communications – and how brands can drive shareholder value through sustainability – by reaching out to Naomi Wallis: [email protected] #sustainability #brandstrategy #havas #designprogress

The countdown to Pantone’s 2025 Colour of the Year is on – and designers are placing their bets on which way the colour wheel will turn. Design Director Curtis Free tells Forbes why he’s backing a vibrant cobalt or azure blue as top contender. His full take via the link below 👇 #pantone #colour #design #branding #designprogress