ECHO Brand Design

Echo is 20 this year. In that time we are proud, in our small way, to have changed the world for the better through our designs. We have employed fabulous people, nurtured their careers and provided them the opportunity to produce important work. We have partnered with wonderful clients, supported the growth of their brands and helped them be kinder to the planet. Echo would be nothing without our people and our clients, so thank you one and all. Here’s to the next 20.

As we mark two decades of creativity, we’re reflecting on the places that inspire us most. From the tranquil beauty of the Maldives to the creative energy of the British Library, our team finds inspiration in unique and meaningful spaces around the globe. These places fuel our mission to create designs that inspire change, shaping the ideas and innovations that have defined our journey over the past 20 years. Discover the places that spark our creativity and drive our passion for making a difference. Here’s to 20 years of hard work, and we’re excited for the journey ahead! #designinnovation #designforchange #designanniversary

✨ A delightful countdown to Christmas ✨ We’re excited to unveil English Tea Shop’s Advent Calendar! Each day, discover a beautifully blended, premium tea - a heartwarming way to sip, savour, and celebrate the season. 🎄 Designed by Echo, this calendar with 100% paper packaging makes your countdown to Christmas extra special, and a fun, flavourful journey of discovery, one delightful cup at a time!

This month, to celebrate 20 years of ECHO, our Managing Director Nick Dormon discusses the need for long-term innovation to create new value. #innovation #designforchange #designperspective

As a designer, my work relies on businesses investing in their futures. Yet, I see both government and big companies fixated on short-term fixes over long-term innovation. Northern Rail still uses fax machines, highlighting the urgent need to modernise. But alongside fixing today’s issues, we must fund future-focused initiatives like EV charging networks and healthier food systems—investments that will pay dividends in years to come.   In business, short-termism stifles progress. Activist investors prioritise quick returns, sidelining sustainability and innovation. R&D teams brim with potential, but bureaucracy and fear of change hold them back. History warns us—think Kodak or Boeing—that failure to adapt is a path to decline. Yes, progress has its risks. But innovation is how we improve, and without it, we risk staying stagnant. Now is the time to balance today’s fixes with tomorrow’s vision.   Read the full article here: https://lnkd.in/ejqTkUFn  

As part of our celebration of 20 years of inspiring design we are shining a spotlight on some of our work from the archives.   In 2021 Echo refreshed Zwitsal, Netherlands’ most trusted babycare brand, to reassure parents of the brand’s trusted mildness and to celebrate the real, honest moments of parenthood through its “joyfully soft” design and iconic Kleintje brand icon.   The full case study can be seen here: https://lnkd.in/euJWJRMp

This month, to celebrate 20 years of ECHO, our Creative Director Andrew Capper explores how consumer brands have used design to redefine their categories over the past two decades. #consumerbrands #designtrends #branding

We’re proud to partner with English Tea Shop to introduce House of Remedies – a new range of food supplements inspired by ancient Hela and Ayurvedic practices. Leveraging their expertise in organic production, we developed a brand strategy, ‘Ancient Blends Revisited’, that connects age-old wisdom with the wellness needs of today’s consumers. From brand positioning to packaging, our goal was to reflect the holistic, plant-based essence of the products. The brand icon draws on the Ayurvedic concept of the 3 doshas, representing sustainability, organic cultivation, and holistic health. It’s been a pleasure bringing this project to life with a clean, modern design system that balances the power of nature and science. #HouseOfRemedies #DesignStrategy #Branding #Ayurveda #Sustainability #OrganicLiving #CreativeCollaboration

As part of our celebration of 20 years of inspiring design we are shining a spotlight on some of our work from the archives. A quintessential challenger brand, the redesigned giffgaff identity disrupted the norm, allowing them to punch above their weight to get heard. The design reflected a range of personalities, flexibly deployed across digital, print and TV idents, keeping the brand lively, surprising and appealing to a younger audience.   Want the full story? Visit our website through the link in our bio!

In celebration of our 20th Birthday, our Co-Founder and MD Nick is sharing his thoughts on the next 20 years. #design #branding #futureworld