The APA helps provide a framework within which members can manage their key business relationships. The standard production agreement is the basis on which production companies are engaged by advertising agencies. Our work with the agencies association, the IPA, addresses production issues and enables us to help members resolve disputes. Members are provided with recommended terms for engaging crew. We routinely advise on issues such as copyright, insurance, contractual issues and foreign service companies. In addition to those core services the APA now promotes its members through the APA Show and aims to promote TV commercials as an advertising medium.
External link for Advertising Producers Association (APA)
47 Beak Street
London, England, GB
APA member's All Of Us Here, LS Productions, Untold_ Studios, & RESISTER Music will be taking part in the 'Redefining Leadership: Insights and Strategies from Women Shaping the Industry Landscape' discussing what it takes to be a successful leader and how can you improve and evolve your leadership styles? How can the advertising and production industry better support females to become successful leaders and how do women get here in the first place? 📅 Date: Wednesday 11 December 2024 ⏰ Time: 4.00pm - 4.40pm 📍 Location: Business & Leadership Stage, Business Design centre, London 🎤 Speakers: Hannah Charman - Co-Founder & Managing Director, RESISTER Marie Owen - CEO & Founder, LS Productions Rochelle Palmer - Managing Director, Untold Studios Isabella Parish - Founder, All Of Us Here Ltd 🎙️ Moderator: Kianna Best - Web Editor, The Location Guide 🎟️ Register for Your Complimentary Delegate Badge https://lnkd.in/e5fCxuJ5
We’re thrilled to team up with London Screen Academy to launch an exclusive mentorship programme for their students 🎥🎬 Don’t miss this exciting opportunity to offer your expertise and become a mentor!— click the link in our bio for all the details. Mentor Registration Deadline: 12 PM | Tuesday, December 17th
Advertising Producers Association (APA) reposted this
UK Advertising: The Creative Powerhouse Fuelling Global Growth As Department for Business and Trade’s International Trade Week unfolds, Julian Douglas, International CEO of VCCP and Chair of #UKAEG, reflects on a year of progress and ambition within the UK advertising sector in his latest article for UKAEG, UK Advertising: The Creative Powerhouse Fuelling Global Growth. In 2023, UK advertising achieved record-breaking success, exporting £18 billion in services—a significant 15% increase over the previous year. Yet, with only a third of UK advertising firms currently exporting, the potential for further growth is immense. Under Julian’s leadership and with the strategic direction of UKAEG, our industry has expanded its global presence through six major trade missions this year, fostering essential relationships that drive success. Julian’s article underscores the importance of a continued partnership between the Department for Business and Trade (DBT) and UKAEG to empower UK businesses and solidify the UK’s leadership in global advertising. Read the full article https://lnkd.in/eSFM6KUD Advertising Association Advertising Producers Association (APA) IPA (Institute of Practitioners in Advertising) Aisling Conlon 🔜 SXSW #TradeWeek #SoldToTheWorld #UKAEG #UKAdvertising #Advertising #Creativity #Innovation #Marketing #Leadership #Business #Partnership
We will be strengthening our ties between China and the UK by exploring new collaborations in 2025 between our APA members, UK Advertising, China Advertising Association & Shanghai International Advertising Festival. To highlight the expertise of the membership we created a reel curated for the Chinese delegation, featuring brands familiar to that audience - several of our APA members were included in this reel as per the below. We are happy to share that we have received 3 media coverages from prestigious and influential media outlets in China. 👉 Toutiao China: China's most popular content aggregator 👉 Sohu Finance: A popular Chinese financial news website offering comprehensive coverage of the Chinese and global financial markets. 👉Huanqiu Shikan: A comprehensive online news media in China.
“It was great to be part of the UK China Brand and Business Forum. It was brilliantly organised by UKAEG. We created a video to highlight the expertise of our members, and we hope it helps illustrate the capabilities we can offer for the Chinese market and its global brands. We organised a number of forums in China from 2007-2018, which helped Chinese agencies and UK production companies develop valuable working relationships. We want to revive those relationships, and working with SHIAF, UKAEG, China Advertising Association, and Comms8 will help us do that.” Steve Davies, Chief Executive, Advertising Producers Association (APA) Watch the full video here by logging in >> https://lnkd.in/eX79NvEE With thanks to Academy Films, Believe Media, Biscuit Filmworks , Builders Club, Bullion Productions, DOMA, FLOCK EDIT, KNUCKLEHEAD, Love Song, MJZ, NM Productions, Octopus Inc , OkayStudio, Pavilion Works, Riff Raff Films , RSA Films, SALT.TV, Studio Salamanca, ZUKUNFT, for including their work #UKAEG #UKAdvertising #Advertising #Creativity #Innovation #Marketing #Leadership #Business #Partnership #Production #Showcase #UKChina
Many thanks to the following brands and agencies who joined us at last week’s event - ACE, Adidas, Dark Arts, Decathlon , DEPT®, GoSpooky, Havas, Hey Honey, IKEA, Nike, Ogilvy, Springbok Agency, TBWA\NEBOKO, Tommy Hilfiger, We Are Pipol, Zerotrillion
Booking.com welcomes APA members to Amsterdam We received a very warm welcome to Booking.com’s Amsterdam this week. 7,200 staff of which 1,200 are in marketing in their fabulous HQ. I interviewed their Marketing Director,Bridget O'Lone, strategist Kyle Anthony Fiore and Head of Production Nadia Pack about their marketing approach, how they engaged with production companies and their future plans. We then showed the Booking team and Amsterdam agency guests the APA Collection- our showcase of outstanding work from APA members. Thanks to Margaret Chudy and Nadia Pack for organising the event so well and making us so welcome. Ambitious advertisers want to engage with APA members as they are critical to their achieving their business goals.
REGISTRATION NOW OPEN - UPCOMING WORKSHOP | NEGOTIATING WITH BRANDS - 15TH NOVEMBER This live, interactive workshop used videos and case studies to move beyond the basics of negotiation (delivered in the “Introduction to Pricing and Negotiation webinar) and help you plan a negotiation from start to finish. The content includes assigning roles, what tactics you might keep up your sleeves, how to identify ‘walk away’ points and reach a successful outcome. You will explore real-life negotiation scenarios faced by production companies today, learn more about the role of procurement and pick up tips and tricks for successfully negotiating with them. During the workshop you’ll complete your own Negotiation Planner, which will also serve as a handy tool for sharing your learnings with your wider team. By the end of the workshop you will be able to; Create a negotiation game plan Understand the role of procurement Protect your value in a negotiation Use key negotiation tactics Workshop places are £375+ VAT pp This is a APA Member Course Only. Register your place HERE : https://lnkd.in/etsTPWmw
Submissions for the APA 2024 Talent Showcase are NOW OPEN!! Following the success of our first APA Talent Showcase evening in July 2023, we are holding a second showcase on Wednesday 13th November. For this year's event, we are celebrating Black creatives as part of an APA Black History Month initiative. This event will be an opportunity for Black creators to have their work seen by top industry professionals and network with APA Members. Click the link below to enter: https://lnkd.in/eSwbu2zH
The APA are taking the Top 40 for 2024 to Amsterdam. We will be hosting with Booking.com at their brand new HQ on 6th November 2024. The event will open with a panel discussion between the APA & Booking.com's, Bridget OLone - Marketing Director (Campaigns & Creative), Nadia Pack - Head of Production (Campaigns & Creative) and Kyle Anthony Fiore - Principle (Brand Strategy). The panel will look at where they see consumer engagement and creative effectiveness heading in 2025, along with what they continue to look for in a production partner, both creatively and commercially. Click the link below to RSVP... https://lnkd.in/eFr45ack
APA Reports Marketers’ Lack of Production Awareness and Need for Transparency Click below to read the full write-up on LBB... https://lnkd.in/eVWKh42x