Adzact

🚨 Join the Judging Panel for the B2B Ad Awards 2024! 🚨 Adzact is thrilled to invite you to apply for an exclusive opportunity to be a panellist at this year’s B2B Advertising Excellence Awards 👑 This prestigious event brings together the brightest minds in B2B marketing to spotlight and celebrate the most innovative and impactful ads of the year. 🌟 Nominee Highlights Include: Salesforce, Deel, Workday, AppsFlyer, ADP, Papaya Global, and more! 👉 Don’t miss your chance to shape the future of B2B advertising. Apply now! #B2BMarketing #AdExcellence #B2BAwards

Can a bold experiential campaign truly drive B2B growth? Absolutely. From personalised direct mail campaigns to sending rockets into space, marketers are transforming gifting and experiences into powerful tools that create emotional connections, drive engagement, and deliver measurable results. But what separates gimmicks from game-changers? In our latest report and podcast episode, we explore how leaders from Kantar, G2, Paddle, and Cloudflare are innovating in this space. ✨ Key highlights include: Dom Boyd ⚡️ (Kantar): Explains the transformative power of their brand growth framework—#Saliency, #Meaningfulness, and #Difference—and why differentiation is the rocket fuel for commanding premium pricing and long-term success. Paula Molinar (Paddle): Reveals how Paddle sent a payment device to space and gave out customised SpaceX jackets to demonstrate their brand’s boundary-pushing ethos, turning heads and creating lasting impact. Caroline Quinn (Cloudflare): Shares how her favorite ABM campaign, “Mission for Mars”, combined direct mail and immersive storytelling, to break through the noise to engage key decision-makers. Victoria E. Blackwell (G2): Discusses how G2 uses data-driven gifting campaigns, like offering gift cards for honest reviews, to build trust and authenticity while driving actionable feedback. Whether crafting a bold experiential campaign or using data to personalise at scale, this episode is packed with actionable strategies and fresh ideas for marketers looking to elevate their game. 🎧 Listen now and read the full report for key takeaways: https://lnkd.in/gbZ8y-RC What’s the boldest campaign you’ve ever run? Let us know in the comments! 👇

How do leading marketers strike the perfect balance between building long-term brand awareness and driving immediate conversions? Our latest report dives deep into this challenge, featuring actionable insights from industry experts: Nicky Davies (Protolabs), Tom Driscoll (GWI) and Erika Hakala (Speechmatics). 💡 What’s Inside? Fueling long-term growth: How brand-building keeps your business top-of-mind for when prospects are ready to buy. Driving immediate results: Strategies for capturing high-intent leads through paid search and retargeting. Leveraging data insights: Using intent signals and CRM tools to refine targeting and optimise campaigns. Aligning stakeholders: Use attribution to show the value of long term demand creation. The link to the full report and episode is in the comments.

Touché!

In a recent podcast discussion, several key insights emerged around the effective use of metrics in B2B marketing campaigns. Here's a breakdown: - Lead Quality over Quantity & ICP Fit: Adam Boita (Ecologi | B Corp™) emphasised the focus on high-intent MQLs that fit your ICP • Example: Leads from 50+ employee companies in target industries • - Smart Lead Filtering: Carlos Pedroza (Cauê)(HubSpot) discussed the use of conversational bots to direct smaller prospects to self-serve options • Ensure sales team receives only high-value leads • - Sales-Marketing Alignment •  Amanda Zafiris (Canva) advice to collaborate with sales to focus on the right metrics and goals • Avoid silos for improved campaign efficiency • - Attribution Beyond Last Click:  Leverage tools like 6sense and HockeyStack for multi-touch insights • Track ROAS and engagement per account • Recognize all customer journey touchpoints - Regionality Matters: Max Gordon (Tanium) emphasised tailoring strategies based on regional performance • Monitor conversion rates and ROI by region • - Competitive Awareness: Matthew Soakell (Croud) stressed the importance of monitoring competitors through auction insights  • Track impression share and top-of-page metrics • - The “Alan” Approach: Max Gordon also introduced the concept of finding a key influencer or champion within target accounts—often referred to as “Alan”—to drive complex B2B sales. Are you refining your metrics to make better decisions? 💡 What’s your most important metric for B2B success? Thank you to all the panellists for this enjoyable conversation. Listen here:

How are B2B brands effectively using behavioral science in marketing? This Adzact article captures the insights of 6 executives, offering current examples and advice. I weigh in with a little-used social proof tactic, some guidelines involving cognitive fluency, and more helpful techniques. Thank you Joaquin Dominguez Lucchini.

We’re excited to share our latest roundtable discussion on how behavioural science is changing the game in B2B marketing. Hosted by Joaquin Dominguez Lucchini, with a panel of top industry experts including Nancy Harhut, Mark Liversidge, Tom Rivers (né New), Anne-Catherine Kaiser, Birgit Lewinski, and Mariana Nunes, we dive deep into practical insights and strategies to elevate your marketing approach. 🌟 In this episode, you’ll discover: - How emotions drive decision-making—even in B2B - The power of cognitive fluency and why simplifying your messaging matters - The importance of humanising brand interactions to stand out - Balancing data and creativity for better marketing outcomes This is a must-listen for anyone looking to boost brand recall, shorten sales cycles, and build more meaningful connections with their audience. Let us know your thoughts and how you’re using these insights in your own marketing strategy! 👇 #B2BMarketing #BehaviouralScience #MarketingInnovation #Adzact

Thrilled to host our podcast guests at the B2B Futures Forum, sharing insights on aligning sales and marketing for pipeline success! 🚀 #B2BMarketing #SalesAlignment

We are excited to have Kathleen Carter, Director of Marketing Europe at Kin + Carta, as a panellist at the B2B Futures Forum #tomorrow(!) at Smiths of Smithfield in London. Kathleen is a dynamic marketing leader with over 15 years of experience in the digital consultancy, creative, and media agency industries. She is known for her commercial edge and her ability to develop compelling narratives that captivate target audiences and attract new clients. Kathleen has successfully navigated the challenges of working across diverse environments—from independent start-ups to global networks like dentsu and WPP, and more recently within digital transformation, data and AI. At Kin + Carta Europe, Kathleen drives marketing strategy in Europe, connecting demand and marketing, employer brand teams across the region. Her role involves leading and mentoring a high performing agile, cross-functional marketing team across demand generation, brand, media relations, and creative. She is passionate about creating clear and purposeful content and go-to-market plans that are both responsive and showcase the work, research, people and culture of a business. Kathleen’s diverse experience includes: - Strategic Brand Development: Shaping new brand platforms, developing marketing plans, and establishing social strategies that elevate brand presence. - Cross-Channel Marketing: Leading integrated campaigns that align digital and traditional marketing efforts to generate high-quality leads and support business growth. - New Business Initiatives: Coordinating pitch teams across continents, developing winning proposals, and driving successful outcomes in competitive pitches. - Leadership and Mentorship: Supporting the growth and development of her teams, fostering a collaborative culture, and promoting best practices in marketing and communications. What Kathleen Brings to the Panel: Kathleen’s extensive background in marketing strategy and business development makes her an invaluable asset to our panel. At the B2B Futures Forum, she will share her insights on leveraging integrated marketing approaches to build brand equity and drive sales growth. Kathleen will discuss how to create compelling narratives that resonate with clients, how to execute effective marketing campaigns across multiple channels, and how to navigate the complexities of new business development in today’s fast-paced environment. Kathleen is ready to share her expertise and engage in discussions on building impactful marketing strategies and driving business growth. What would you like to ask her? #MarketingLeadership #BusinessDevelopment #DigitalTransformation #Networking #Growth

We are excited to introduce Jennifer Johnson, PMP®, a dynamic Lifecycle Marketing Manager at Deel, who will be one of our panellists at the B2B Futures Forum on 24th September at Smiths of Smithfield in London. About Jennifer: With a decade of experience across various industries including software, telecommunications, and health and fitness, Jennifer has a proven track record of driving growth and innovation. At Deel, she develops and executes global marketing programmes that enhance customer engagement and support revenue growth. Jennifer's expertise spans demand generation, digital marketing, and pipeline development, making her a key contributor to discussions on breaking through today's sales pipeline challenges. Jennifer is also a passionate athlete, having cycled 1,000 km around Taiwan in just 10 days and completed numerous marathons and triathlons. Her commitment to excellence, both professionally and personally, is evident in her results-driven approach to marketing and her recognition as Deel's 2023 Marketing Hero.  What Jennifer Brings to the Panel: Jennifer’s extensive experience in omnichannel marketing, project management, and strategic planning equips her with unique insights on overcoming today's toughest sales pipeline hurdles. At the B2B Futures Forum, she will share her strategies for navigating long deal cycles, enhancing sales and marketing alignment, and crafting customer-centric buyer journeys. We want this event to be as interactive and valuable as possible, and Jennifer is here to help answer your pressing questions. What do you want to learn from her? This is your chance to connect with Jennifer and other industry leaders from HiBob, Deel, Propolis, and Personio.