Benjamin O'Dell

Did you know that only 3% of marketing agencies in the UK are Google Ads Partners? Ads Partners are recognised by Google for having the skills and expertise to optimise your campaigns and help you to get results - Swipe to find out why you should partner with one of the top agencies in the UK! Ready to grow your business with an Ads Partner? Visit us now for your FREE marketing audit. #Marketing #DigitalMarketing #PartnerAgency #GoogleAds #MarketingStrategy

10

"SEO is everything" We hear this way too often. But what about CRO? Conversion rate optimisation uses real data to make informed decisions about marketing strategy and increase conversions. "Where can I sign up?" you might ask? Right here, with an effective testing strategy. A/B testing is the most powerful tool in your email marketing arsenal if you want to truly understand your audience. Our latest guide covers everything you need to know about getting A/B testing right. But if you need an extra boost, shoot us a message after you've had a read. https://lnkd.in/g8X3Hs8R

6

The B2B Marketing UK Agencies Benchmarking Report 2024 is out! We’ve been ranked 25th in the top UK B2B marketing agencies list, up from 29th in 2023, plus sit in the top 10 for PR specialists and demand generation specialists, and top 15 for brand specialists. The report ranks agencies on each unique specialism, so it’s great to see ourselves sitting amongst such good company. Also in the report, you can hear from our CEO, Ben Fox, on pages 34 - 35 discussing B2B brands’ quest for the holy trinity in agency partnerships, and get to know us a bit better in our agency profile on pages 59 - 60. Download the report here: https://ow.ly/OnWV50SpYQW #UKABMR #B2BAgencies #B2BReport

7

Why Your Brand Needs a Value Proposition? (And How to Create One) In today's crowded market, differentiating your brand is crucial for success. 📌That's where a value proposition comes in A Clear statement that communicates your brand's unique benefits and value to customers. 📌Why is a value proposition so important? - 85% of companies with a strong value proposition experience significant revenue growth. - A clear value proposition helps you stand out from the competition and attract loyal customers. 📌How to create a compelling value proposition 1) Research your target audience: Understand their needs, pain points, and goals. 2) Analyze your competitors: Identify gaps in the market and areas for differentiation. 3) Define your unique benefits: Clearly articulate your brand's value and what sets you apart. 4) Craft a concise statement*: Distill your value proposition into a simple, memorable sentence. At Blaze Creative, we empower small businesses to shine online with our affordable, expert website design services. Take the first step towards differentiating your brand! Contact us to schedule a consultation and discover your unique value proposition. Visit Our Website!! and let's get Started! www.blazecreative.co.uk #valueproposition #branddifferentiation #marketingstrategy #smallbusiness #branding

1

In a rapidly evolving digital landscape, your SEO strategy needs to adapt to changing user behaviours.👩‍💻 Join our Head of SEO, James Bentham, in this video, which shows you how to optimise your approach and harness the power of AI for organic search success. In this talk, James will guide you through the evolution of user journeys, uncovering valuable quick wins you can immediately implement. Watch the full video now. 🔽 https://ow.ly/qXh250TZb5s #SEOstrategy #DigitalMarketing #Webinarseries #AI #SearchStrategy

4

B2B media leaders: Build brands audiences can't ignore Our recent webinar focussed on how B2B editors can create market-leading brands. Business Information Practice Lead Andy Baker spoke to Editors of The Lawyer , Catrin Griffiths and the Health Service Journal, Alastair McLellan on how they have built market-leading brands. Find some of the key takeaways below 🔍 Know your audience: Craft content that resonates with each segment, not a generic mass. 🔍 Fuel subscriptions with innovation: Fresh ideas from your editors keep subscribers engaged. 🔍 Move incrementally: Gradually expand your offerings for a smooth transition. 🔍 Go digital-first (Plan Carefully): Ditch print for a streamlined, modern approach. 🔍 Empower your editors: Attract top talent with strong leadership & autonomy. Watch the full webinar in the comments ⬇️⬇️⬇️

12

1 Comment

🎯 The Next Level of ABM in 2024 🎯 Account-Based Marketing (ABM) is getting better with new technologies. Using real-time data helps you target the right accounts more effectively. 🔍 Precision Targeting: AI helps target and personalise better. 🛠️ Real-Time Data: Using current data helps stay relevant. 💬 Discussion: How has your ABM strategy changed with new technology? Share your experiences! #ABM #TargetedMarketing

6

Are you ready to set your consultancy up for success in 2025? Only 1 day to go until our free marketing webinar. Tomorrow at 1 pm GMT, Nick Synnott will reveal the proven digital marketing framework we use to help consulting firms like yours build their pipeline, connect with the right clients, and generate real ROI. Whether you’re starting fresh or fine-tuning your current strategy, this session will equip you with the insights you need to start the year strong. It’s not too late to register - secure your spot today: https://heyor.ca/1de7Yh #MarketingStrategy #2025Planning #DigitalMarketing #MarketingWebinar #ConsultancyGrowth #ROI

5

Did you know… over 1.5 million UK websites use Google Analytics?* Since Google removed access to Universal Analytics, marketers have had to adopt GA4 💥 Join our next webinar to learn how to navigate this transition and maximise GA4’s core reports to boost your business performance. We uncover: 🚀 The Key Features and Differences from Universal Analytics 🔍 How to Track Traffic Sources and Optimise Your Digital Strategies ✅ Techniques to Set Up & Analyse Your Conversions to Boost Revenue 💪 Strategies to Improve User Loyalty and Lifetime Value Save your seat today 👇 https://hubs.li/Q02JHJwx0 #googleanalytics #GA4 #digitalmarketing *Source - Analyzify

4

🎯 Here's why R17’s ContentFlow Engine™ is a game changer 🎯 By continuously delivering fresh, tailored content, we keep your audience engaged and guide them seamlessly through the funnel 🚀 This means no more wasted spend—just ads that drive results 📈 Want to find out more? 🔗 https://lnkd.in/dgiFhvtv #ContentCreation #ContentFlowEngine #BusinessGrowth #R17Ventures #PerformanceMarketing #CreativeCampaigns #DigitalSuccess

4

Are you curious about what makes your competitors tick? Our latest blog reveals powerful strategies to understand and analyse your rivals in the digital space. Learn how to gather actionable insights and turn them into strategic advantages. Stay ahead of the game and boost your marketing success. Discover our top tips: https://lnkd.in/ee2_gcvs #DigitalMarketing #CompetitorAnalysis #MarketingStrategy #4MDigitalConsulting

1

How do ABM-ers balance the need for relevant and personalised content to engage buyers with the limited budgets and resources available to them? They tailor existing content most often, reserving custom content creation for Strategic ABM accounts while selecting and curating existing content for Programmatic campaigns. Find out what it could mean for your own approach to ABM content here: https://bit.ly/4dM598L #abm #b2bgrowth #b2bmarketing #accountbasedgrowth

13

Have you signed up to our next Brunch & Learn event yet? Hurry, we only have a limited number of spaces left! 🥑 🎥⠀ ⠀ Join Ed Cox, our CRO and Data Lead as he discusses... 📊 How to navigate and extract data from GA4 effectively 💡 Making informed decisions about your marketing activity and spend⠀ 🔍 Maximising GA4's new features for better reporting⠀ ⠀ Secure your spot by visiting the link below👇

11

1 Comment

The HyperGrowth Marketing Show is the marketing conference specifically for B2B scaleups in the UK. For MarTech vendors, scaleups are the most valuable new business contacts you can meet. Here's why: - 𝗙𝗿𝗲𝘀𝗵 𝗙𝘂𝗻𝗱𝗶𝗻𝗴: Scaleups have new funding and are looking for ways to invest it. - 𝗔𝗺𝗯𝗶𝘁𝗶𝗼𝘂𝘀 𝗧𝗮𝗿𝗴𝗲𝘁𝘀: They face pressure to hit ambitious targets from new investors. - 𝗘𝘅𝗽𝗲𝗿𝘁 𝗚𝘂𝗶𝗱𝗮𝗻𝗰𝗲 𝗡𝗲𝗲𝗱𝗲𝗱: Overwhelmed by MarTech options, they need your expertise. - 𝗚𝗿𝗼𝘄𝘁𝗵 𝗙𝗼𝗰𝘂𝘀𝗲𝗱: With a focus on scaling, their MarTech spending will skyrocket over the next 5 years. Have a solution for marketing and sales leaders at startups and scaleups? Get your brand in front of key decision-makers at the perfect time. Connect with startups and scaleups eager to find the right partners to hyper-grow and scale their brand. Learn more about sponsorship/exhibition opportunities here 👉 https://lnkd.in/ewKfvyPf 📆 29-30 April, 2025 - Hilton London Tower Bridge #HyperGrowthShow #MartechVendors #B2BScaleups #Scaleup #ScaleupCommunity #StartupEventUK #B2BMarketingChallenges

3

💥New Episode Live Today!💥 Attribution: Revamping Your Attribution Strategy with Luke Carthy  Luke Carthy started his eCommerce career client side, then after being invited to speak at MozCon 2019 he decided to go at it alone. He now spends his days helping his clients deliver sustainable eCommerce growth with SEO and CRO. Which at the moment includes ME – yes Luke has spend the summer helping me with the eCommerceTech.io rebuild – making sure our SEO, analytics, and cookie stuff is bang on.  #digitalmarketing #marketing #advertisingandmarketing Listen to find out more. Apple Podcasts Spotify  Or on our website:

6

1 Comment