Advertising Standards Authority

🆕 Vote for our SXSW London panel: Embracing Evolution in the Creator Economy While Maintaining Consumer Trust! From generative AI and virtual influencers to social commerce and creator-owned brands, we’ll discuss how to harness these innovations responsibly, navigate regulations, and ensure transparency. 🚀 This panel is a must-attend for anyone in the creator economy, offering insights and practical guidance on navigating digital content creation. To vote: 1. Follow this link to sign up: https://lnkd.in/d_w9zpHu 2. Search for our panel session, 'Embracing Evolution in the Creator Economy While Maintaining Consumer Trust', in the Public Voting for SXSW London 2025 section 3. Place your vote by 19 December! 📩

The ASA has published a report providing a unique insight into the online supply pathway of ads for alcohol, gambling and other age-restricted ads. Find out more: https://lnkd.in/g7nq2pRh

The Committee of Advertising Practice (CAP) and the Broadcast Committee of Advertising Practice (BCAP) have published a public consultation on proposed amendments to their Codes to reflect changes to UK consumer law in the form of the Digital Markets, Competition and Consumers Act 2024 (DMCCA).   The consultation is open until 5 February 2025, and we welcome your input.   Find out more and have your say: https://lnkd.in/euwh7fwZ

"We have recently launched a project considering how certain depictions of older people in advertising can give rise to serious or widespread offence, or harm, and whether the ASA’s current approach in this area offers adequate protection..."   Learn more about this important project here: https://lnkd.in/e9ZBANaz

We have issued a warning to businesses and individuals who are targeting members of the public with ads for weight-loss prescription-only medicines. We have instructed them to remove their ads from online and social media. Watch ASA Chair Nicky Morgan explain why this matters and what action we’re taking. To find out more, visit: https://lnkd.in/ezK98cji

New Year, new job? We're looking for a Media Relations Officer to join us at the Advertising Standards Authority early next year. This is a really interesting role, working on high profile stories, in a brilliant team. All the details are here 👇

Today ISBA and the Influencer Marketing Trade Body launched Version 4 of our Influencer Marketing Code of Conduct. This is an important document landing at an important time in our industry's maturation. Indeed the Code has previously been acknowledged by government and regulators as a key piece of advertising industry leadership. Here are a few selected quotes from the announcement of the Code's launch by industry leaders including: ✅Emma Harman, Co-Chair of the IMTB and EMEA President of Whalar Group Whalar ✅Oliver Lewis, Co-Chair of the IMTB and CEO & Founder of The Fifth ✅Rob Newman, ISBA’s Director of Public Affairs and Chair of the Online Advertising Taskforce Influencer Marketing Sub-Group ✅Guy Parker, Chief Executive of the Advertising Standards Authority ✅James Taylor, head of legal affairs, Connect Management, an IMTB member organisation ✅Scott Guthrie, Director-General, IMTB You can read the full announcement and download version 4 of the code by following the link in the comments

We’re delighted to see the release of the updated ISBA and IMTB Influencer Marketing Code of Conduct. This will play a valuable role in helping to foster transparency, responsibility, and consumer trust within the influencer marketing industry. As the industry continues to grow and evolve, it is essential that brands and influencers alike ensure that content not only engages audiences but also upholds the highest ethical standards. We’re very supportive of industry measures like this which encourage best practice for the benefit of consumers, industry, and society.

🚨 We've upheld complaints against Samsung UK and Wizz Air this week. Wizz Air’s Google ad misled consumers about flights’ environmental impact by not clarifying the basis of comparative claims or providing verification. Samsung’s website promotion described an item as “free” but failed to clarify that upfront payment and cashback redemption were required, along with omitting key conditions. Read the full rulings to see how the ad rules apply: https://lnkd.in/eFnkakk6 #ASARulings #AdStandards

🚀 On Thursday 14 November, we hosted "Future-proof Advertising: How will AI change advertising and regulation?" This event explored how the ASA is harnessing AI in ad regulation, with insights from ASA experts on guidance, data science, and advertising rules. Moderated by ASA Chair Nicky Morgan, our panel of guest speakers from WPP, VCCP, and Microsoft shared their perspectives on the challenges and opportunities AI presents, followed by an engaging Q&A session with attendees. As part of the event, we also released findings from our report on how "AI" is being used as a marketing term in advertising. Using our Active Ad Monitoring system, we analysed over 16,000 ads to uncover key trends and implications for regulation. 📖 Read the full report here: https://lnkd.in/eKGJUfMc