Advertising Standards Authority reposted this
Today ISBA and the Influencer Marketing Trade Body launched Version 4 of our Influencer Marketing Code of Conduct. This is an important document landing at an important time in our industry's maturation. Indeed the Code has previously been acknowledged by government and regulators as a key piece of advertising industry leadership. Here are a few selected quotes from the announcement of the Code's launch by industry leaders including: ✅Emma Harman, Co-Chair of the IMTB and EMEA President of Whalar Group Whalar ✅Oliver Lewis, Co-Chair of the IMTB and CEO & Founder of The Fifth ✅Rob Newman, ISBA’s Director of Public Affairs and Chair of the Online Advertising Taskforce Influencer Marketing Sub-Group ✅Guy Parker, Chief Executive of the Advertising Standards Authority ✅James Taylor, head of legal affairs, Connect Management, an IMTB member organisation ✅Scott Guthrie, Director-General, IMTB You can read the full announcement and download version 4 of the code by following the link in the comments
Influencer Marketing Trade Body Director General, event speaker, and author of the Creator Briefing newsletter
3wHere's the full announcement along with a link to the code to download https://imtb.org.uk/imtb-and-isba-launch-influencer-marketing-code-of-conduct-v4/