Mintegral

🎯 CPI or ROAS? 🤔 When it comes to optimizing user acquisition, understanding how these two strategies work is key. Mobvista CPO Erick Fang dives into how these two strategies complement each other to drive growth and deliver results. 👇 Dive into this quick read and unlock the insights #UserAcquisition #GrowwithErick #AppXcelerate #MachineLearning #AdTech

Playable ads are ONLY for gaming apps. ❌ Playable ads are a powerful tool for non-gaming apps too! 🚀 Interactive experiences can drive user engagement, boost conversions, and unlock incredible growth for non-gaming apps. Want to know how? 👉 Check out our latest blog here: https://lnkd.in/gnbxM_Qf #NonGamingApps #AppMarketing #PlayableAds

Congratulations to all the #AppLeaders2024 ! 🎉 Special shoutout to Jeff Sue, our General Manager of Americas, for being recognized among these inspiring leaders. 👏

Non-gaming apps are stepping into gaming app inventory, but the journey is not smooth. What are some of the biggest hurdles for non-gaming apps looking to advertise within games? 🤔 Marat Bulatov, Principal BDM for EMEA, shares two key challenges—let’s dive into the first one 👇 #NonGamingApps #AppMarketing #MarketingStrategies #DigitalMarketing #IndustryInsights #TechTalks

See how Mintegral’s advanced algorithms and machine learning solutions powered Amobear’s global success! 👇

Launching a game globally is never easy, and at Vigafun, we experienced our share of challenges with Bus Frenzy: Station Shuffle. That’s when we partnered with Mintegral, and their support proved to be transformative. The Mintegral team (Khai Le & Carnia H.), worked closely with us every step of the way to ensure our global launch's success. 📍Here’s what made the difference: 1️⃣ Mintegral’s machine learning quickly identified our ideal users within 2-3 days, jumpstarting our launch. 2️⃣With their help, our D1 retention rate increased 5x, ensuring users kept returning to play. 3️⃣Their advanced technology ensured our campaigns were hyper-efficient, with budgets optimized and utilized within hours, not days. This partnership lets us focus on what we do best: creating great games. Mintegral’s expertise helped us target the right markets at the perfect time, driving Bus Frenzy’s success beyond our expectations. For developers aiming to scale globally, I highly recommend Mintegral. Their team’s support has been invaluable to our journey. 👉Read the full story here: https://lnkd.in/e3P2nhxH

CTR? CVR? CPA? 🤔 When running ads, which metric should you track to spot issues or measure your app's performance? That’s a question many developers face. But before you can decide, it’s crucial to understand the key metrics that matter—both pre- and post-download. 👇 Check out this quick read by Mobvista CPO Erick Fang and learn about the metrics that drive smarter user acquisition and long-term app growth! #UserAcquisition #GrowwithErick #AppXcelerate #MachineLearning #AdTech

‘Twas the night before Christmas… and we celebrated with Branch and Influence Mobile! 🎄🥂 Last week, we had a blast co-hosting a festive holiday party with our friends at Branch and Influence Mobile. It was the perfect way to unwind, network, and soak up some holiday cheer. A huge thank you to everyone who joined us for a fun-filled night of holiday cheer and industry connections. Here’s to a happy and prosperous New Year! ✨ #HolidayParty #Networking #HappyHolidays

🎥 Video ads are becoming a powerful tool for non-gaming apps to connect with audiences and drive conversions. 🤔 What does it take to create video campaigns that truly stand out? This article dives into: ✅ Creative strategies for high-quality video ads ✅ Regional insights and audience understanding ✅ Practical tips for different app categories Read the full blog here: https://lnkd.in/gksxs6GG #VideoAds #NonGamingApps #AppMarketing

⏳ The countdown is on—APS Berlin is here! 🙋♀️ Are you ready to push the boundaries of app growth and innovation? Join us on December 5th at APS Berlin! 🤝 Our team is excited to connect with you and talk all things mobile monetization, user acquisition, and app marketing. Come find Hector Almeida, Jenny Lin, and Marat Bulatov to discuss how Mintegral can help your app grow. 👋 See you there! #MobileMarketing #UserAcquisition #APSBerlin #Mintegral