Phiture

📚🎄🤓 For your holiday reading: Check out The Web-to-App Playbook by Phiture and Branch! 27 pages full of insights and best practices about web-to-app optimization, incentivization and onboarding, landing page optimization, tracking and analytics, and more! Download it here: https://lnkd.in/e5RxPaXE

BIG shoutout to Moritz Daan for winning the Outstanding Contribution to the Industry Award at the App Growth Awards last night! 🏆 This is an awesome recognition for all the incredible work Moritz has done over the years. His impact on the mobile growth space has been massive, and it’s amazing to see his contributions celebrated like this. We’re proud and lucky to have you leading the way in mobile growth, Moritz — big congrats on this huge achievement! 🙌🎉

🎙️ Join us live next week to learn more about ASAi+, Phiture's highly adaptive, AI-powered solution for next-gen Apple Search Ads campaigns. Merlin and Moe will share more about how we built ASAi+ and its inner workings, and discuss the impressive ROAS improvements achieved by companies like Adobe, TripAdvisor, and Pinger when they switched from traditional rule-based systems. 👉 Register here: https://lnkd.in/er5JXxNB

What’s even better than mulled wine and festive finger food? Office dogs who like celebrations as much as we do! 🐶🎄 This week’s gathering in Phiture‘s Berlin hub was no different — we’re wishing you and your loved ones all the best! 💚

The latest #ASOMonthly is out! Your monthly round-up of everything that happened in the world of the app stores in the last month. If you aren't subscribed to the newsletter yet, head to our website and leave your email address 💌 https://lnkd.in/drGA2CFx

We're delighted to see PressPlay as a finalist at the 2024 App Growth Awards! 🤩 PressPlay is currently reshaping the way publishers approach ASO testing, by allowing for massive scale and pace with GenAI. Companies like Wildlife Studios, AppLovin, or Lockwood Publishing have already unlocked massive growth using PressPlay, so it's great to see the nomination in the App Growth Innovation category.

Greetings from Google Playtime in Milan! Claudia Trujillo and Andy Carvell are roaming around the event — say hi! 🤝

ASAi+ presents a paradigm shift in ASA campaign optimization and management. Instead of relying on inflexible rule-based systems, ASAi+ utilizes state-of-the-art machine learning and reinforcement learning models. Together with real-time market data, this delivers the best results by far for our clients and allows them to scale campaigns to previously unseen levels. We added a comparison table to our landing page — learn more here: https://phiture.com/asai/

🥁 Introducing our second AI innovation for mobile growth: ASAi+ Experience next-gen Apple Search Ads campaigns with AI-based Keyword Prioritization, Bid Optimization, and Dynamic Budget Adjustments. At the push of a button, companies like Adobe, TripAdvisor, pinger, or onX have been using ASAi+ to manage their ASA campaigns and drive an impressive increase in installs at a lower CPA. Learn more here: https://phiture.com/asai/

🎉 Today marks a special milestone — the release of the 100th edition of our ASO Monthly newsletter! Over the years, Phiture’s newsletter has become a go-to resource for app marketers, delivering valuable insights, strategies, and the latest updates in App Store Optimization. With this 100th edition, we’re reaffirming our commitment to continually improve and share knowledge with the mobile marketing space — We’re making the ASO ebook free for all, forever! 📕🙌