Anneli Hansson

Anneli Hansson Anneli Hansson är en influencer

Anneli Hansson | Brand strategist|Business Coach for Creative Entrepreneurs| Public Speaker |

Stockholm, Stockholms län, Sverige
31 tn följare Fler än 500 kontakter

Info

Business Coach for Creative Leaders

I help creative entrepreneurs transform into proactive leaders by teaching them how to create opportunities, lead their clients with confidence, and build thriving, fulfilling businesses. Whether you’re ready to pitch dream clients, lead impactful workshops, or step into a strategic role, I’ll guide you to take action and own your path.

Check out my offers on my website. 🩷

www.annelihansson.com

Artiklar av Anneli

  • Vad är ett hållbart beteende?

    Vad är ett hållbart beteende?

    1987 lanserade Brundtlandrapporten begreppet hållbar utveckling – som handlade om möjligheten att tillfredsställa…

    3 kommentarer
  • Företagskulturen är grunden till ett starkt varumärke

    Företagskulturen är grunden till ett starkt varumärke

    Då produkter och tjänster blir allt mer lika blir kultur och värderingar allt viktigare för den som vill bygga ett…

Bidrag

Erfarenhet

  • Brand Strategist| Public Speaker| Educator

    Anneli Hansson Inc

    –nu 4 år

    Stockholm County, Sweden

    - Brand Strategy Bootcamp, 8 weeks
    - Anneli Hansson Brand Strategy Fundamentals, pre-recorded course with The Futur.
    - 1:1 Coaching, collab with the Futur.
    - Mastermind, 10 people
    - Mastermind CMO/founders

  • The Futur-bild

    Brand strategy coach & Author Brand strategy fundamentals

    The Futur

    –nu 3 år 10 månader

    - Author Brand Strategy Fundamentals
    - 1:1 Coach The Futur
    - Subject matter expert- Brand Strategy
    - Brand Coach- Futur Pro Group
    - Content Creator
    - Coaching calls for the Futur Pro Group every Monday.

  • Foodloopz Sweden AB-bild

    Advisory Board Member

    Foodloopz Sweden AB

    2 år 1 månad

  • Happy Islands-bild

    Founder & Brand Strategist

    Happy Islands

    6 år 1 månad

    Stockholm, Stockholm County, Sweden

    Branding agency on a mission to create sustainable brands. We help companies grow brands with small environmental footprints. We offer creative dream teams to solve your creative challenges. I also teach and coach start-ups with sustainable business ideas for the EU-project Matlust.
    Example of clients we have done work for: Lantmännen. LIDL, Svenskt Sigill. Svenskt kött, Forestry Expo w/ Volvo, Caterpillar, John Deere and others. I also have been coaching and teaching around 70 start-ups…

    Branding agency on a mission to create sustainable brands. We help companies grow brands with small environmental footprints. We offer creative dream teams to solve your creative challenges. I also teach and coach start-ups with sustainable business ideas for the EU-project Matlust.
    Example of clients we have done work for: Lantmännen. LIDL, Svenskt Sigill. Svenskt kött, Forestry Expo w/ Volvo, Caterpillar, John Deere and others. I also have been coaching and teaching around 70 start-ups during the last 7 years.

  • Lidl Sverige-bild

    Sustainability strategist

    Lidl Sverige

    10 månader

    Solna

    Consultant & advisors to Director of Sustainability. Project manager for Lidl Future Initiative 2019. I day/week Feb-May, 3 days/week June-Nov

  • Lantmännen

    Lantmännen

    4 år 2 månader

    • Lantmännen-bild

      Chief Marketing Officer (corporate brand)

      Lantmännen

      2 år 2 månader

      Stockholm, Sweden

      In this role I was responsible for developing the Corporate Brand Lantmännen. That included:

      - Brand strategy and implementation of endorser strategy for 4 prioritizes Product brands; Kungsörnen, GoGreen, Korvbrödsbagarn, Gooh

      - Brand marketing communication: TV-advertising campaigns, TV program sponsring, Advertising campaign, Digital marketing, In store marketing and campaigns

      - Design strategy packaging

      - Employer branding

      - Retail marketing…

      In this role I was responsible for developing the Corporate Brand Lantmännen. That included:

      - Brand strategy and implementation of endorser strategy for 4 prioritizes Product brands; Kungsörnen, GoGreen, Korvbrödsbagarn, Gooh

      - Brand marketing communication: TV-advertising campaigns, TV program sponsring, Advertising campaign, Digital marketing, In store marketing and campaigns

      - Design strategy packaging

      - Employer branding

      - Retail marketing strategy

      Awards:

      - # 1 Sustainable Brand Index- voted by Swedish people.
      Best Sustainability brand in Sweden-
      2014 and 2017

      - Signum Branding award

    • Lantmännen-bild

      Chief Brand Officer (corporate brand)

      Lantmännen

      2 år

      Stockholm, Sweden

      I was responsible for the development and implementation of Lantmännen's brand and visual identity throughout the corporate organisation.
      From Brand identity manual to all touchppoints and retail.
      Part of the role is also internal advice and support within brand and design to companies and product brands within the Group, such as Axa, Go green, Gooh and Agrol.

  • Brand Strategist and founder

    Cayenne design AB

    7 år 5 månader

    Founder, co-owne and Brand & Marketing strategist at Cayenne design. Our services:
    - Brand strategy
    - Brand Identity
    - Marketing strategy
    - Concept development

  • Project Manager

    Jefferson communication

    2 år

    Advertising agency with about 20 employees and clients like Telia, Polisförbundet och Etix fonder. I did national campaigns for Telia and an internal web for Svenska polisförbundet (The Swedish police organisation)

  • Public Relations Consultant

    Rikta

    2 år

    Strategic and tactical PR assignments at Rikta's department for market PR for B2C. The agency was one of the 90s leading PR agencies. I worked with clients like Coca-Cola, Levi's , Polaroid, Hasbro and others.

  • Spray-bild

    Sales manager the magazine Darling

    Spray

    2 år 4 månader

    Stockholm, Sverige

    Darling magazine was the 90's revolt against Veckor-Revyn and other beauty magazines. drrling.se was an iconic fanzine that Spray wanted to make a magazine out of. Sales manager for the magazine for both the digital magazine and the paper magazine, where I had the budget responsibility for all advertising revenue.

  • Sales Manager

    IDG World Expo

    1 år 5 månader

    Stockholm

    Recruited to IDG by CEO Bengt Marnfeldt after I made a sales call to him. Worked in the department within IDG for expos and IT fairs. Among others PC world expo, Mac World expo, Internet world expo etc.

Utbildning

  • Berghs School of Communication-bild

    Berghs School of Communication

    Executive program- Design management, Brand strategy and Design thinking

  • AJ&Smart

    Masterclass Design sprints Design, innovation, produktutveckling

    Masterclass Design Sprints by AJ& Smart in Berlin and Jake Knapp (the founder of Design sprints)

  • Berghs School of Communication-bild

    Berghs School of Communication

    DRMI Marketing strategy and communication

  • Berghs School of Communication-bild

    Berghs School of Communication

    Project management Project management for creative agencies

  • International sales and marketing program- Mercuri International/ Umeå University

    Marketing

Licenser och certifikat

Volontärarbete

  • Founder

    Non-profit organisation Lost animals

    –nu 11 år

    Djurskydd

    Founder at the non-profit organisation Missing Animals. We help lost animals to find their way home.

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