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The influencer marketing industry is booming. It outpaces many others. It's a space where double-digit growth is the reality. This means companies are jumping on board, either offering services or launching campaigns. But with this rapid expansion comes questions. Lots of them. Natalia Panfilova, founder of AAgency, and I decided to dive deep. We wanted to shed light on what's really going on behind the scenes. So, we put together a carousel, answering the FAQs about running these campaigns. How do you choose the right influencer? What does collaboration entail? And, what outcomes should you expect? These are just the tip of the iceberg. We believe sharing our insights can demystify the process. Whether you're just curious or want to launch campaign, we hope our experience helps illuminate your path. After all, understanding is the first step to mastering. 😉 #influencermarketing #influencerpartnership #creatorseconomy

𝗜𝘀 𝗜𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗲𝗿 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗮𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝘄𝗼𝗿𝘁𝗵 𝗶𝘁?  Influencer marketing has actually taken the world by a storm. Globally large-scale companies are now dedicating a certain % of their budget towards influencer marketing, but the question still remains is it worth it?  The answer might not be straight forward, but actually there are a few things to note, when you chose how to chose influencers to market your products. 𝟭. 𝗜𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗲𝗿 𝗙𝗼𝗹𝗹𝗼𝘄𝗶𝗻𝗴: This shouldn't be the only indicator in decision-making, but definitely having a larger audience, ensures greater reach & higher engagement. 𝘍𝘰𝘳 𝘦.𝘨. 𝘐𝘯𝘧𝘭𝘶𝘦𝘯𝘤𝘦𝘳𝘴 𝘸𝘪𝘵𝘩 100𝘬+ 𝘧𝘰𝘭𝘭𝘰𝘸𝘦𝘳𝘴 𝘸𝘪𝘭𝘭 𝘤𝘳𝘦𝘢𝘵𝘦 𝘤𝘳𝘦𝘥𝘪𝘣𝘪𝘭𝘪𝘵𝘺 𝘪𝘯 𝘵𝘩𝘦 𝘦𝘺𝘦𝘴 𝘰𝘧 𝘵𝘩𝘦 𝘢𝘶𝘥𝘪𝘦𝘯𝘤𝘦 𝟮. 𝗣𝗼𝘀𝘁𝗶𝗻𝗴 𝗙𝗿𝗲𝗾𝘂𝗲𝗻𝗰𝘆: This builds the credibility of an influencer on being up-to date with on-going trends. 𝘍𝘰𝘳 𝘦.𝘨. 𝘋𝘢𝘪𝘭𝘺 𝘤𝘰𝘯𝘵𝘦𝘯𝘵 𝘨𝘦𝘯𝘦𝘳𝘢𝘵𝘪𝘰𝘯 𝘸𝘪𝘭𝘭 𝘮𝘢𝘬𝘦 𝘤𝘶𝘴𝘵𝘰𝘮𝘦𝘳𝘴 𝘧𝘦𝘦𝘭 𝘵𝘩𝘢𝘵 𝘵𝘩𝘦 𝘪𝘯𝘧𝘭𝘶𝘦𝘯𝘤𝘦𝘳 𝘪𝘴 𝘶𝘱𝘥𝘢𝘵𝘦𝘥 𝘸𝘪𝘵𝘩 𝘰𝘯-𝘨𝘰𝘪𝘯𝘨 𝘵𝘳𝘦𝘯𝘥𝘴. 𝟯. 𝗜𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗲𝗿-𝗕𝗿𝗮𝗻𝗱 𝗥𝗲𝘀𝗼𝗻𝗮𝘁𝗶𝗼𝗻: The influencer should be able to resonate with your brand, this doesn't only help with clear communication, but also allows you to tap the right TG for your products. 𝘍𝘰𝘳 𝘦.𝘨. 𝘠𝘰𝘶 𝘤𝘢𝘯'𝘵 𝘤𝘩𝘰𝘴𝘦 𝘢 𝘴𝘱𝘰𝘳𝘵𝘴 𝘪𝘯𝘧𝘭𝘶𝘦𝘯𝘤𝘦𝘳 𝘵𝘰 𝘮𝘢𝘳𝘬𝘦𝘵 𝘢 𝘬𝘪𝘵𝘤𝘩𝘦𝘯 & 𝘩𝘰𝘶𝘴𝘦𝘩𝘰𝘭𝘥 𝘣𝘳𝘢𝘯𝘥.  𝟰. 𝗧𝗼𝗻𝗲 𝗼𝗳 𝘁𝗵𝗲 𝗜𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗲𝗿 𝗣𝗼𝘀𝘁: This might be the most crucial aspect in driving ROI, as per our experience. This should always corroborate with the product, defining the features/qualities of the product in all genuineness. 𝘍𝘰𝘳 𝘦.𝘨. 𝘔𝘢𝘯𝘺 𝘪𝘯𝘧𝘭𝘶𝘦𝘯𝘤𝘦𝘳𝘴 𝘰𝘷𝘦𝘳𝘥𝘰, 𝘸𝘩𝘪𝘤𝘩 𝘦𝘷𝘦𝘯𝘵𝘶𝘢𝘭𝘭𝘺 𝘯𝘦𝘨𝘢𝘵𝘪𝘷𝘦𝘭𝘺 𝘪𝘮𝘱𝘢𝘤𝘵𝘴 𝘵𝘩𝘦 𝘣𝘳𝘢𝘯𝘥, 𝘳𝘢𝘵𝘩𝘦𝘳 𝘬𝘦𝘦𝘱𝘪𝘯𝘨 𝘢 𝘵𝘰𝘯𝘦 𝘵𝘩𝘢𝘵 𝘪𝘴 𝘯𝘢𝘵𝘶𝘳𝘢𝘭 𝘸𝘪𝘭𝘭 𝘴𝘶𝘱𝘦𝘳𝘴𝘦𝘥𝘦 𝘢𝘭𝘭.  𝟱. 𝗥𝗲-𝗿𝗼𝘂𝘁𝗶𝗻𝗴 𝘁𝗼 𝗣𝗿𝗼𝗱𝘂𝗰𝘁𝘀: The post should give a clear call to action for the customers to buy the product. 𝘍𝘰𝘳 𝘦.𝘨. 𝘛𝘩𝘦 𝘱𝘰𝘴𝘵 𝘴𝘩𝘰𝘶𝘭𝘥 𝘩𝘢𝘷𝘦 𝘭𝘪𝘯𝘬/𝘱𝘶𝘳𝘤𝘩𝘢𝘴𝘦 𝘣𝘢𝘯𝘯𝘦𝘳 𝘵𝘰 𝘩𝘢𝘷𝘦 𝘢 𝘤𝘭𝘦𝘢𝘳 𝘳𝘰𝘶𝘵𝘦 𝘵𝘰𝘸𝘢𝘳𝘥𝘴 𝘱𝘶𝘳𝘤𝘩𝘢𝘴𝘦.  At Shad Ventures - Influencer marketing is on the forefront of driving demand, where it brings in a large chunk of our demand and 80% of that demand is created by our Top 5 influencers. This HBR's study also reflects upon something similar that we have experienced in our business.

How to Skyrocket Your Brand with Influencer Marketing? If you're looking to elevate your brand's reach even further, consider diving into influencer marketing. Understanding Influencer Marketing👇 Influencer marketing taps into today's digital trust economy. Did you know? - 70% of young YouTube viewers trust influencers more than traditional celebs - 93% of marketers swear by its effectiveness. - It generates higher-quality leads than other methods, say 51% of marketers. - No wonder 59% of brands have upped their influencer budgets. Why It Works? > Consumers today value personal opinions over ads. Influencers bridge this trust gap by connecting authentically with their followers. Launching Your Campaign is a strategic approach, here is a brief⬇️ >Start by setting clear goals for your campaign. >Then, choose influencers based not just on their follower count, but on their engagement and audience alignment. >Selecting the Right Partner Look for influencers who: 😊 Engage Naturally: Their posts resonate, not just sell. 😊Match Your Audience: Think quality over quantity. 😊Reflect Your Values: Align with your brand's ethos.🤑Once you've found your match, reach out sincerely. > Take the Plunge✅ Influencer marketing isn't just about visibility; it boosts SEO and sidesteps ad blockers, too. Dive in, connect authentically, and watch your brand soar! Feel free to DM me for Influencer marketing✔️

Welcome to InfluenceHub.co.in! Discover why influencer marketing is a valuable asset for your business and how to execute it effectively. Let’s get started! 1. Understand Your Target Audience - Does your target audience spend a lot of time on social media? If so, influencer marketing can effectively reach them where they are most active. Knowing your audience’s habits is crucial. 2. Evaluate Your Brand Goals - What are your primary marketing goals? Influencer marketing is ideal for increasing brand awareness, driving engagement, and generating leads. Align your goals with this strategy’s strengths. 3. Assess Your Budget - Do you have a budget that allows for influencer partnerships? Influencer marketing can be cost-effective, but it requires investment. Consider your budget for collaborations and campaigns. 4. Analyze Competitor Success - Are your competitors using influencer marketing effectively? If similar brands are seeing success with influencers, it’s a strong indicator that this strategy could work for you too.

Influencer marketing no longer has good reach or conversion. There are so many brands who believe that influencer marketing does not offer the same results as it used to. But this brand proved them all wrong with an engagement rate of 9.67% L’Oreal wanted to talk about its various product lines to make the most of social media for expansion and scaling. They collaborated with 27 influencers, each with a strong following and engagement. These influencers received gift boxes, packed with products from brands like Garnier, L’Oréal Paris and Maybelline New York. They created practical, tutorial-based content like unboxing and product application demonstrations so that the content felt genuine and relatable. And the result? – 369K viewers with an engagement rate of 9.67% – Strong consumer trust and product interest – Increased brand awareness It brought them great ROI because: → They chose influencers with a strong and engaging following → Active engagement with the audience built credibility → Practical and relatable content looks more genuine  → Cross-promotion increased reach and impact They showed how an influencer marketing campaign can bring great results when executed with precision and authenticity. A good strategy with creative content can engage the audience and bring brand growth. So if you are exploring an Influencer marketing campaign, reach out at SocialTAG or write to me at [email protected] #influencermarketing

Wondering how you can spice up your marketing strategy? Consider incorporating influencer marketing into your plan. It’s not just for the big brands so don’t sleep on this opportunity if it makes sense for your audience. Read more about this top trend for 2024 on our blog. ⬇️ #influencermarketing #marketingstrategy #marketingtrends #liztalks

What's influencer marketing all about? Today, we're joined by Daria Belova, Marketing & PR Director at HypeFactory Influencer Marketing Agency, to discuss this topic. After our survey on Monday, it's evident that many of you are keen to explore influencer marketing for your brand. We're here to help you navigate those first steps. What's influencer marketing? Influencer marketing is when products or services are promoted by people who have a big following online. For example, a celebrity might talk about a brand's products on their social media. The benefits of influencer marketing stem from the trust that influencers have built with their audience. Their loyal followers trust their judgement and are more likely to believe in the quality of the product or service recommended by their favourite influencer. Moreover, just one Reel or Story can significantly boost product awareness since thousands of people may view the content within a short period. This is particularly great for small brands☝️ Let's dive deeper into how influencer marketing works and explore its features and tricks in the slides with Daria! As we go through the slides, feel free to ask any questions you have!

Influencers can be extremely powerful as part of your marketing plan. They have their audience's trust, their finger on the pulse of what's relevant and they can instantly bring awareness to your brand. Once you have added it to your strategy for 2024, check out our latest blog post for tips on how to create an influencer marketing campaign designed to meet your goals, drive brand awareness and increase sales. https://lnkd.in/gNzedsfp

If you think influencer marketing is the most frustrating part of marketing, then you might be doing it wrong. Whether it's in fashion or finance, influencer marketing has become essential for driving revenue and growth. Most marketers say that the ROI from influencers is comparable to or better than other marketing channels. Yet, many brands still feel disappointed. Here's how SocialTAG helps clients achieve better results from influencer campaigns: Focus on Direct Sales: Influencer marketing is often a top-of-funnel strategy meant to drive traffic and build brand awareness, not generate instant sales. We prioritize direct sales over comments and shares. Tailored Content: We collaborate with creators to develop concepts specific to your audience. Influencers know their followers best, so we let them create personalized content for higher engagement. Authenticity Matters: Templated sponsored content is boring and obviously looks like an ad. We emphasize authenticity and ensure the content feels genuine to avoid being ignored by the audience. At SocialTAG, we aim to make influencer marketing effective and rewarding.

Influencer marketing is one of our first loves at CBD Marketing We have been playing in this space since 2011 and still love it just as much - we learn every day, as we work with people, but it also keeps it unpredictable and wel...interesting. One of our recent campaigns with vetsak® is featured on our website - have a look! #influencermarketing #influencer #marketing