Anna Blixt ⚡️’s Post

Facing high turnover and low engagement? The issue might be a disjointed brand experience. By aligning internal and external branding, you create a unified message that resonates with employees and customers. A cohesive employer brand can reduce hiring costs by up to 50% and lower turnover by 28%. Foster collaboration between HR and marketing, use storytelling to engage employees, and conduct brand advocacy workshops to turn your employees into powerful brand ambassadors and enhance both internal culture and external perception. 👉 Read more from Dina Baker, SCMP: https://bit.ly/4calEu4 #CEO #Business

Branding is important not just for products or services, but also for attracting and keeping employees.

Creating and Managing an Appealing Employer Brand Employer branding is a critical process and a pivotal differentiator in today’s competitive talent landscape where it becomes extremely challenging to retain the talent pool with plenty of appealing brand choices. Saroni Bhattacharya #SightsInPlus #EmployerBranding #EVP #TalentAttraction https://lnkd.in/gCc7nXcm

So, you've got an agency in and they've created an employer brand for you, or maybe you've crafted it in-house. Now what? Well, that's what we're talking about in this week's blog – your EVP is just the beginning of a journey of attracting top talent and retaining the best employees. #EmployerBranding #WeLove9am #EmployerBrandManagement https://lnkd.in/eECFKUdS

Dear Readers, I am delighted to present my article on ‘ Creating and Managing an Appealing Employer Brand ’. Let’s hear your thoughts on EVP,  Why employer branding is important and why should more organizations invest in it? Till then Happy Reading!

Just a quick thought about the role of employer branding, and how it’s often overlooked, but almost always essential. In today’s competitive job market, too many organizations are focusing solely on customer-facing branding, and neglect the crucial role of employer branding. Lately, I’ve been applying for jobs and have noticed that organizations that apply effective employer branding tend to appeal more to me than organizations that don’t apply effective employer branding, or just don’t do it at all. From my personal perspective as a job seeker, organizations with effective employer branding have conveyed to me the company’s culture, values, and mission. They made it easier for me to see if I can be a good fit or not, and what it’s like to work for the organization. From a general perspective, employer branding attracts top talent, boosts employee engagement, and enhances retention. Ignoring it can lead to the exact opposite, it can lead to high turnover, disengaged employees, and a poor reputation in the talent market. I think startups and small companies with limited budgets can also have employer branding as seen from many startups where they share the company’s internal culture and working environment using TikTok and other similar platforms. Prioritize your internal brand as much as your external one. You’ll have an all-star team, and a pool filled with great potential. #EmployerBranding #TalentAttraction #EmployeeEngagement #Leadership

How does employer branding differ from corporate branding? While employer branding and corporate branding spring from the same source and are closely related, there are distinct differences between the two. Understanding these nuances is crucial for organisations looking to attract top talent and build a strong reputation. Corporate branding focuses on promoting a company's products, services, and overall identity to customers, clients, and the general public. On the other hand, employer branding is about positioning your organisation as an attractive and desirable place to work. Both will encompass aspects such as the company's purpose, vision and values, but the emphasis will shift depending on the audience. The primary goal of employer branding is to: 1️⃣ - Communicate the employee benefits, growth opportunities, and work environment to potential and existing employees. 2️⃣ - Attract and recruit top talent by showcasing what makes the company a great place to build a career. 3️⃣ - Retain top performers by fostering a positive work experience aligned with your brand promises. 4️⃣ - Build a talent pipeline by maintaining a strong employer reputation in the market. While corporate branding is externally focused, employer branding has both external and internal dimensions. It not only shapes external perceptions but also drives engagement and alignment among current employees. Ultimately, a strong employer brand complements and reinforces the corporate brand. When executed effectively, it can give a company a competitive edge in the talent marketplace while supporting broader business objectives. #EmployerBranding #CorporateBranding #BrandStrategy

Want to stay ahead in business? Start with THIS. 🚨👀 Employer branding isn’t just some HR jargon—it’s the key to building teams that want to stick around, customers who trust you, and a corporate brand that stands out for the long haul. So, I'll let you in on a little secret: skip on employer branding, and you’re not just missing out on top talent—you’re handing them directly over to your competitors. Yup, not good. 😳 Forbes recently said it best: employer branding isn’t just about hiring. It’s about creating a workplace where people ACTUALLY want to be and SHOWING it—because happy employees mean better productivity, loyal clients, and (yes) higher profits!! 💸💸💸 Here's the deal... The brands killing it in EB have this in common: Leadership, HR, and marketing are working together to strategize and tell one clear, consistent story—inside and out. I’m curious… How are you stepping up with your employer brand? Let me know! 👇 PS: Here's a great article - Thanks, Forbes! Read more: https://lnkd.in/gaqmnbse #employerbranding #marketing #storytelling #corporatebranding #employeeengagement #employerbrandstrategy

Starting a new role in employer branding? A recent article from ERE outlines a 90-day success plan to help you hit the ground running. The article emphasizes the importance of understanding your company's unique culture and aligning with leadership goals in the first 30 days. In the second month, it suggests focusing on building relationships with key stakeholders and gathering data to assess the current employer brand. By the third month, the plan encourages implementing quick wins and establishing a roadmap for long-term initiatives. This structured approach ensures you're setting the foundation for success in your new role while driving impactful employer branding strategies. https://bit.ly/3Mxx0xb

Feeling the struggle with employer branding? This Forbes article hits the nail on the head about why it often gets overshadowed by corporate branding. ( https://lnkd.in/g6awbTB6) We hear from clients all the time facing similar challenges. At Cliquify, we help bring your employer brand initiatives to life! Book a demo to see how we can help you stand out and attract top talent. #talentacquisition #recruitmentmarketing #employerbranding