Alex Macura

EVERY EMAIL LIST OWNER MUST IMPROVE CUSTOMER ENGAGEMENT And I'll tell you why... From a business standpoint, you want to -> Build Relationships -> Keep Customers Engaged And Happy -> Take Customer's Money And Spend It On YOUR PRODUCTS/SERVICES And the best way to get all 3 is through a WELCOME SEQUENCE. A welcome sequence is the driving force of all businesses and if you're not prioritising your own traffic, you're losing money But for those who use an email list, your job is to nurture the leads so you can sell and make big bucks. 🤑 So, here’s a part of a little welcome sequence template you can use. Welcome Sequence: Email 1: Email 1 is all about… 1) Nurturing relationships by talking about the brand 2) Educate about you/brand—what you do and sell 3) Build trust—social proof Gatekept Tips REVEALED: The first email must start once the customer signs the opt-in page. Email 1 always outperforms the other emails. Look for a 70–80% open rate. Create a new subject line if your open rate is under 40%. Wait 1-2 days after email 1, then resend with a new subject line to maximise open rates. Email 2: This email should focus on: 1) Brand story: how did the brand come to life? 2) Uniqueness: What makes your brand stand out? 3) USP: What makes your product different from the other competitors? SECRET SAUCE: Email 2 is what makes you different from others Be visual if you can; show off the products to create a picture in the reader's head You'll see a 20–40% open rate, depending on the copywriter —--------------------------------------------------------------------------------- I talk more about this email sequence in my newsletter. I also talk about landing pages and opt-ins. It specifies e-com businesses but works for personal branders, coaches, etc. Check it out if you're interested. https://lnkd.in/eRFHKVeN

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New Blog Post: How Animated Videos Can Boost Growth for Nordic SMBs Discover why animated explainer videos are a game-changer for Nordic businesses: • Overcome language barriers • Simplify complex ideas • Increase conversion rates by up to 80% • Boost email click-through rates by 200-300% Learn how to leverage animated videos for your business growth. Read the full article on our website: https://lnkd.in/d76EJFcy #AnimatedVideos #NordicBusiness #SMBMarketing #BusinessGrowth

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Insightful!! In a world of RevOps / Revenue Marketing we as marketeers have to rethink and balance budget, actions and effort between short-term (lead generation) and long-term (brand marketing), between capturing demand and generating demand. Where the first one is clearly accountable and measurable, the second one is thought to be analyzed. Definitively, a performance branding framework could give light of a new era and balance the trade-off between both worlds: lead gen and branding. What a wonderful time to be B2B marketeer!!

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How can a well-known brand with high sales goals best allocate its marketing budget for growth? By investing in more brand awareness. In 2018, Biltema teamed up with Precis to refocus its strategy. As if straight out of an old marketing playbook, we advised them to invest more in cultivating the Biltema brand in order to secure long-term growth. The results have shown the strategy's effectiveness in both short and long terms 📊 👀 124% increase in impressions across all platforms, 🔍 7% increase in share of search, 🩷 2% increase in brand interest. Curious about the full story? Read our case study via the link in comments!

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🔍 Who is LeadPlus Agency? 🔍 At LeadPlus Agency, we're more than just a Scandinavian-based Lead Generation Agency. We're your partners in B2B Lead generation and client acquisition! 💼 🎯 Our expertise lies in crafting personalized emails at mass scale, leveraging cutting-edge AI systems to convert leads into paying clients. 🤖 But here's the twist - while we're AI fanatics, we're proud to say we're humans, not robots! 😉 We believe in the power of technology to enhance the human process, not replace it. Curious to learn more about how we can help your business thrive? Reach out to us today via https://lnkd.in/dNNpD_9c and let's start a conversation, to help you reach your SALES goals! 🚀 #LeadPlusAgency #B2B #LeadGeneration #ClientAcquisition #AI #HumanTouch #businessGrowth #Sales #USMarket #EuMarket #ColdEmail #LinkedinOptimization #SalesForce #SalesCalls #DreamTeam #HumanProcess #AISystems

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Inhouse vs Outsourced Lead Generation? Find out how we got on with our big experiment. #aiadvertising #leadgen #outbound #inbound https://lnkd.in/dtMpJ7B4

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💡 Are you investing enough this Black Friday? This isn't the time to hold back! Last week, I pointed out that many brands might be underspending during one of the biggest sales opportunities of the year. 📈 Black Friday is prime time for customer acquisition—view it as an investment in growth, not just a cost. Done right, the returns can be substantial. Especially, as the month is about to end - don't say your budget is all spent - maximise the opportunity and ensure - particularly on #Google - that your spend matches the opportunity. #BlackFriday #EcommerceTips #MarketingStrategy

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How to Align SEO within the Product Triangle To Get Buy-In & Support -my presentation from  #RIMC 👀 https://lnkd.in/d2vvm8-d Thanks again Kristjan Mar Hauksson for the opportunity!

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What’s the human edge in an AI-driven marketing world? 🤖 What do we do when computers and their terabytes of data come knocking, telling us what to do, why, and how? Is there still room for a soft touch in software and tech marketing? I think so. In a way, it’s a tale as old as time. When everyone goes left, what happens if you go right? When everyone agrees, what does the contrarian do? When everyone runs toward data-driven results and 4,000-touchpoint customer journeys, what happens if you focus on… emotions—the one thing AI can’t replace? I had the chance to dive into this and much more on Driving Demand with host Akseli Matila, in the episode titled “The Human Edge: Leveraging Soft Skills in an AI-driven Marketing World.” Check it out. If you’re human. 👩 In software and SaaS. 💻 And have a soft touch for soft skills. 🖐

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"We have to focus more on the best talent in sales." I couldn't agree more with Mathias Döpfner. Recently, there has been a lot of hype around technology breakthroughs, rapid productization, and a wave of new features. This is all great, but without monetization through outstanding sales performance, the technology will remain an investment without dividends. For marketers, this means seeking an even closer relationship with sales to better understand what can move the needle when it comes to pipeline generation and closing. I am excited about this new era of teaming up to crack the sales code together! #SalesMarketing #Oneteam #SalesCode

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Thinking like and understanding our customer's customer has lead to significant returns on investment in marketing and sales for our clients for several reasons: -A Deeper Understanding of the End-User Needs: Since we think and act like our customer's customer, we have insights into their needs, preferences, and pain points. Having been in pitches has given us understanding that allows us to customize our products, services, and marketing strategies to better meet our customers customers needs! We've been there, we understand! -Product Development on Steroids: With a clear picture and no learning curve of what is needed, we can develop products and services that are more likely to succeed in the market. This leads to higher satisfaction and loyalty from our customers. -Improved Customer Relationships: When we help our clients increase top line, get extra inventory turns, or win a pitch, by focusing on our customers needs, we build stronger, more trusting relationship. Satisfied clients are more likely to continue working with us once they see the $$$ invested and the return they get! -Competitive Advantage: Since we understand and anticipate the needs of our customers customer we then can differentiate ourselves from 30,000 other agencies that can't or don't show a return based on their clients investment with them. This competitive edge has lead us from "wow you developed 18 sku's and we got 13 in the planogram and now have an end cap planned as well as a promo in Q4, we invested with you 105k but we just got a PO for 3.4 million, NEXT Opportunity!" -Optimized Processes: By thinking like our customer's customer, we can streamline sales processes, reduce friction, and improve the overall buying experience. We don't have briefs, to have meeting to have more briefs to learn about the process. We're there and move ahead with out all of the nonsense. Either working with our clients internal resources or not, We understand that our customers don't have the headcount, are maxed out internally or the agency they hired failed. -Higher ROI on Marketing Spend: Marketing efforts that are closely aligned with our customers customer preferences and behaviors have higher engagement and conversion rates, leading to better returns on investment.

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Curious about how data-driven strategies can elevate your audience engagement? Don’t miss our upcoming webinar with Sune Hjerrild, Founder & CEO of Artelize, as he will reveal key insights on unlocking the potential of audience retention to fuel your organization’s growth. Whether you're looking to boost engagement or convert first-time buyers into loyal patrons, this session is packed with actionable tips and expert advice you won't want to miss. Register now and secure your spot:https://lnkd.in/dVxRRWrZ #ArtelizeWebinar #AudienceEngagement #DataDrivenDecisions #AIandArts #CreativeCommunity #FreeWebinar #ArtAndTech

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Time to share some examples of what we at YOC Sweden can help you with 🙌   Let’s dive into two prime examples of our standout high-impact products:   YOC Mystery Ad®: This campaign sparks curiosity through its integrated HotSpots.    Instead of bombarding you with unwanted information, it invites you to explore and discover.    This interactive approach not only captivates users but also boosts brand awareness.   YOC Mystery Scroller®: With its stunning creatives, this ad seamlessly integrates into your site.    It’s both subtle and powerful, offering an engaging experience without interrupting the user’s scrolling flow.     Our focus is to deliver an outstanding advertising experience for everyone.   Would these ads catch your eye?   #HighImpactAds #Programmatic #Engagement #YOC

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AI and data warehousing together unlock deep customer insights and smarter, more cost-effective marketing strategies. Here’s how we use the combination to better understand and serve our clients and their customers. 🤖📊👇 Get in touch with us at Growth Hackers Sthlm and let's talk about running smarter marketing campaigns for your business.

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Understanding the Marketing Segments: How to Attract Gen Z Customers In the ever-growing digital marketing landscape, Generation-z often known as Gen-Z has remarkably changed the dynamics and strategies of marketing. Born between the mid-1990s and early 2010s, Gen-Z is the frontier of consumerism with unparalleled influence over the world of marketing. According to statistical data, almost 40% of the shoppers around the globe are Gen-Z. Not only that, sources from the BBC confirmed that Gen Z represents spending power of $360 billion in the US. To thrive in this era, businesses must master the art of segmentation and tailor their strategies to resonate with the preferences of this generation. It won’t be long before Gen-Z will take over the global retail spend. By 2030, there will be an increase of global retail spend for this market segment. (Source: Afterpay) Here’s what modern brands need to know to craft compelling marketing campaigns...Read More in the link below ⬇ ⬇ https://lnkd.in/dtyegijK

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Smartphoto's staggering SEO-Success 🌟 In our new case you can read all about the power of precision-targeted SEO. We're thrilled to share a shining example of this on Smartphoto’s Finnish website, a true tale of strategy, insight, and results that speak volumes. The SEO strategy was driven by a deep understanding of the user intent and optimizing the content to meet those needs. The results? Enhanced visibility, higher conversions, and a significant boost in organic traffic. 🎯 All achieved within the constraints of a tightly defined technical and design framework. Dive deeper into this SEO success and uncover the strategic insights, implementations and actions that led to these impressive outcomes. Click below to explore the full case study

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Our New Article in the European Customer Experience Organization (ECXO) Blog: Emotion-Driven Design: Unlocking the Key to Unstoppable Customer Adoption Here is the link: https://lnkd.in/dfaubrBV 📢 Let’s spark a discussion on this transformative topic with five key insights: 1️⃣ Emotional Design in Technology Adoption Emotional satisfaction drives user adoption, even in the rational B2B world. Companies like Apple and Salesforce demonstrate that products creating emotional connections foster trust and loyalty. 2️⃣ Simplicity as a Gateway Eliminating complexity strengthens emotional connections. Simple, intuitive designs empower users and make technology more accessible—think about Google’s interfaces. 3️⃣ Empathy Mapping for Better Design Understanding user challenges and motivations through empathy mapping leads to products that resonate emotionally, turning barriers into opportunities. 4️⃣ Feedback Loops for Alignment Continuous feedback ensures designs evolve with user needs. Microsoft’s adaptive feedback practices demonstrate how to maintain emotional connections over time. 5️⃣ Emotional Stickiness Enhances Loyalty Memorable, positive experiences keep users engaged. Duolingo’s gamified approach shows how joy encourages habitual use and strengthens loyalty. 💡 What do you think? Which of these strategies resonates most with you? Let’s discuss! #Adoption #design #algorithms #AI #customerexperience https://lnkd.in/dfaubrBV

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