Reforge

Join us to learn how GitHub transformed its GTM strategy with a Product Led Sales (PLS) motion, transforming their approach to reach $1B ARR by mid-2022. Thibault Imbert (CPO at Picsart) and Will Frei (VP Growth Market at Cisco Security) share their insights and learnings from successfully implementing this motion at GitHub. What You'll Discover: 🗺️ Discover how GitHub introduced Product Qualified Leads (PQLs) to the Marketing pipeline by turning the self-serve motion into a key pipeline contributor.  💬 Learn about the way the Marketing and Growth organization convinced the Sales team to build a Product Led Sales strategy. 🔑 Discover the key components required from a people and technology standpoint to implement a Product Led Sales strategy. 📈 See how the Product Led Sales model significantly boosted conversion rates and was scaled across GitHub's product portfolio, driving impressive revenue acceleration and positioned the self-serve business as an ally to the Sales team pipeline and revenue goals. This webinar is aimed at GTM/growth leaders and Product leaders interested in implementing a Product Led Sales motion from scratch or improving their current approach at their own org. 🔗 Register here (it's 𝘧𝘳𝘦𝘦): https://lnkd.in/ez2b6_Mi

🌶 Spicy take: You're slicing data and presenting information to serve your viewpoint, whether you know it or not. 🌶 It's not your fault, though. Humans have biases. Crystal Widjaja advocates for a more nuanced understanding of biases, especially in how they influence decision-making and judgment. She highlights two that she comes across most often: 1️⃣ Confirmation bias: the tendency to search for, favor, and interpret information that already aligns with what we believe, often leading us to overlook or dismiss contradictory evidence.  2️⃣ Survivorship bias: the tendency to focus on successful outcomes. For example, those users that survived and made it through the onboarding flow, while neglecting those that never even triggered an event log.  These aren't just mental errors, but deeply ingrained tendencies that distort how we search and interpret product data in subtle ways. Both biases contribute to a skewed understanding of our product problems. Crystal is hosting a talk for Reforge members next Friday, September 27th from 8:30 - 9:15 AM ET focused on building a system to pressure test and call BS on your own findings. Members can register via the link in the event page. Not a member? You can start a 14-day free trial and join us: https://www.reforge.com/

🚨 Product Management Foundations starts next week! 🚨 We still have (limited!) spots available in the upcoming live Product Management Foundations course, kicking off next Wednesday. Join Jiaona Zhang (JZ) (Chief Product Officer at Linktree, previously WeWork, Airbnb, Dropbox, Stanford University, Webflow) as she helps you build a foundational understanding of the PM role and learn how to take a feature from discovery to delivery. Plus, we’ve refreshed this Reforge classic with all new AI content and case studies. We’re so excited about the slate of featured guests that will be sharing their experiences building at some 🔥 companies. - Dropbox: Anand Subramani will join us to talk about customer validation at Dropbox. - Webflow: Rory Davidson will talk to us about feature design and his team's development process at Webflow. - Slack: Jessica Fain will talk through her experience developing features at Slack. - Canva: John Milinovich will share his experience in launching and iterating on new features at Canva. Product Management Foundations begins on September 25th - enroll now! 👉 https://lnkd.in/gmfBzYbU

There's a big myth in marketing circles... that you can't measure everything. If you've struggled to properly measure the impact of your work, this event is for you. Come and see real examples of how the best teams solve this problem across every channel. Pranav Piyush will cover three things: 📊 Discuss the different methodologies to measure marketing 💭 Pros and cons of various methodologies 💻 Five examples to measure search, social, email, podcasts, and billboards! This event is meant for leaders in Growth, GTM, and Marketing. This is also a promotional event for Pranav's course on Marketing Attribution in the Age of AI. 🔗 Register here (it's 𝘧𝘳𝘦𝘦): https://lnkd.in/eM3U2b-H

As a non-technical PM, you might have found yourself wondering what skills are necessary to be great at your job. Should you learn Python or SQL next? Do you need to know what your architecture is? Or how an API works? What about how a LLM is made, or maybe even what a database is? If you've found yourself struggling to answer how technical you need to be as a PM, this is the perfect opportunity to get a clear and concise answer. Anand and Alex have spent years thinking about this question and have created a Reforge Course, Technical Foundations for Product Managers, to conclusively give you the technical skills necessary to succeed as a PM. Join Alex and Anand in live event where they will: 🤔 Outline why the question "how technical should PMs be" is so hard to answer 📚 Cover the syllabus of their upcoming course, Technical Foundations for Product Managers 💡Answer your questions and help clarify if this course is right for you 🔗 Register here (it's 𝘧𝘳𝘦𝘦): https://lnkd.in/eGkDqqda

Your pricing page is arguably the most important page on your website, but so many companies get them wrong. Your pricing page exists to equip potential customers with all the information they need to make a purchase decision and guide them seamlessly to the next step of the buying journey. On September 30th, Elena Verna, Head of Growth and Data at Dropbox, is sharing her playbook for building great pricing pages with Reforge members. She'll cover: - Brief review of the most common monetization models - The five key attributes of a great pricing page - Performance benchmarks for pricing pages - Best-in-class pricing page designs, with examples And then she will open it up to a Q&A. Reforge members, you can register for free below. Not a Reforge member and experiencing FOMO? Explore Reforge membership here: https://lnkd.in/eDQMKwx6

Product Strategy is back this fall with a major refresh! We’re so excited about the slate of featured guests that will be sharing their experiences building and growing some 🔥 products. - Jasper: Jeremy Crane (Former VP of Product) will talk about Jasper’s journey as an AI-first company - Superhuman: Gaurav Vohra (Head of Growth) will dig into Superhuman’s evolving growth strategy - Slack: Julie Cockle (Sr. Director of Product) will talk about Slack’s product-led growth and expansion - Eventbrite: Casey Winters (Former CPO and course creator) will share his experiences setting product strategy Product Strategy starts this Thursday (9/12) - Enroll now to join us! 👉 https://lnkd.in/g7DZ-RmN

Join Daniel Wolchonok, VP of New Products at Reforge, for an in-depth look at the latest improvements to the Reforge Extension. Discover how we’ve made the extension smarter with advanced content mapping and chain-of-thought processes, improved usability through in-line suggestions, and tested our AI marketing playbook which quadrupled our click-through-rate. We'll show how we unlocked: - Smarter Intelligence: Advanced content mapping and chain-of-thought upgrades. - Seamless Suggestions: In-line recommendations to boost productivity. - AI-Native Marketing: Testing a groundbreaking AI-driven marketing strategy which 4x'ed our click-through-rates. And, don't forget to install the Reforge Extension for FREE in the browser of your choice. It can draft documents, give you tactical feedback, and so much more!

Ever wonder what goes into building the tools you rely on? Or catch yourself thinking, 'Why did they build 𝘵𝘩𝘢𝘵 feature?' Maybe you’re just curious to connect with the humans behind the product. Last month, we launched Inside Reforge—a behind-the-scenes look at how we develop features that drive real impact for our members. It’s more than just a monthly update about the features we've released. We’re pulling back the curtain to show how we make product decisions, why we prioritize certain builds, what you can expect next, and giving well-deserved nods to the humans building all of these things. You can watch our team demo what's new for September in the attached video, or read the full post here: https://lnkd.in/e7tGFwnQ Let us know what you think.

The course that started it all — Growth Series — is back this fall with a major refresh! We’re so excited about the slate of featured guests that will be sharing their experiences growing some 🔥 companies. - 𝐀𝐦𝐩𝐥𝐢𝐭𝐮𝐝𝐞: Laura Schaffer (VP of Product Growth) will dig into Amplitude’s acquisition loops - 𝐂𝐚𝐧𝐯𝐚: Richard Fleming (he/him) (Product Lead) will discuss Canva’s monetization model - 𝐖𝐢𝐬𝐭𝐢𝐚: Andrew Capland (Former Director of Growth) will walk through creating a quantitative growth model for Wistia Growth Series starts on 9/11 - enroll today! —> https://lnkd.in/e_GzzmuV