Jeremy Muratore’s Post

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Craft Marketing @ Scale. Startups -> Fortune 10. Thinker. Builder. Doer.

Is the reason why most transformations "fail"... due to expectation management and solution design? I think so. #CX professionals are some of the most talented and well-rounded individuals out there, but they need help too. One of the most challenging and difficult things I have witnessed over the years are how often success and/or failure of an innovation pilot is due to mismanaged expectations from the time they are designed, pitched, run, measured and recapped. Agencies, Consultants, and Centers of Excellence can all struggle at times if they do not truly understand the intricacies and interdependencies of the ecosystem and the egosystem they are solutioning within. We have been cooking up some exciting things in the lab, talking to trusted stakeholders across Analytics, Creative, Comms, IT, Marketing and Operations... and can't wait show them off and help you take them for a spin.

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So what does ConstruKtion build? Scalable solutions to common digital transformation customer pain points. We have been designing off-the-shelf innovation pilots that pressure test your Humans, Data, and Machines' ability to deliver best-in-human #CX. Each Omnichannel prototype is typically 4-6 months in length and can be piloted independently or co-piloted to help train a trainer. The Pilots in this case, are the stakeholder teams that have to navigate through the resource-constrained, shared service landscape to get their projects to completion. 60-80% of the prototype is pre-built, starter clay with plenty of room for custom fitting to your orgs unique blockers and challenges.

  • Construktion Pilots & Prototypes. Each pilot is typically 4-6+ months in length and involves 10-25+ people across internal Teams and their partners.

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