Petre Andrei Flueraşu

💡 The Power of Titles in Ranking and Indexing Two days ago, after analyzing the first week's PPC performance of our new dog harness launch campaigns, I noticed that we had a good CTR and CVR for “escape proof” related keywords. Even though the keyword phrase appeared in the bullet points, our rankings did not improve, and for some of the keyword variations, we were not even indexed. I decided to add it to the product title, and voila—we suddenly got indexed for all of the related keywords, and our rankings significantly improved (after just 2 days!).They are not high search volume keywords, but every single order counts. Conclusion: The different parts of the listing have different impacts on both indexing and keyword ranking. This is why it’s so important to continuously run A/B tests and look for patterns until you understand how each aspect of your listing influences your organic positions. P.S.: You can see the mentioned keywords on the images below

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Stick to 1 key idea per email or piece of content...

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Remember this: LinkedIn is not just a communication channel. It's a powerful social network with a communication channel attached to it. If you try to replicate your email copy in your LinkedIn DMs, you'll fail. It's a different ball game. 1. Be respectful 2. Turn your notifications into touchpoints 3. Initiate a conversation 4. Nurture Big shoutout to Christian Oland for inviting me to be part of his series. Give that man his well-deserved follow!

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Check out these 3 must-read posts from top SEO experts!  (You can’t miss them! 😀) Davor Bomeštar Davor exposes the SEO killers that can sabotage your results and waste your budget. Discover these common mistakes and avoid them at all costs! Link: https://lnkd.in/eDKCE_uP Patryk Wawok Patryk shares the simplest way to boost your SEO with crucial tips on internal linking. Learn how to improve your website's structure and authority! Link: https://lnkd.in/eXtH4Fbt Jules Ignacio Canlas Jules provides strategies to rank in People Also Ask. Increase your website traffic and visibility by taking advantage of this powerful Google feature! Link: https://lnkd.in/eqZXY4dJ Don't miss these SEO game-changers! Check out all the posts for more info. #SEO #digitalmarketing #marketing #business #businessgrowth 🔔 Follow for more SEO insights that built an 8-figure brand within a year.

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5 most useful posts about SEO of the week: (Coming from great experts). 💥 - Davor Bomeštar The equivalent of an online course condensed into a LinkedIn carousel. I highly recommend studying this guide. One of the best SEO carousels ever! https://lnkd.in/diKrFgse - Andrew Holland This is the perfect video to show your prospects the power of investing in SEO. Open, watch, and save this video! https://lnkd.in/dJzPkMVm - Fonthip Ward <<Global e-commerce sales are expected to reach $6.9 trillion in 2024>>. If you want to get in on the trend, here are 14 eCommerce mistakes to avoid. A useful starting post to keep reading about these errors, to spot them, and to solve them. https://lnkd.in/dn5T5Tde - Kevin Indig That AI is getting better every day is a fact. And coming from a top SEO like Kevin makes the statement even more serious. Also scroll through the comments! https://lnkd.in/dapYyrtr - Tanja Gavrilovic <<65% of B2B buyers prefer blog posts over other marketing channels>>. The perfect post to better understand the power of blog content marketing. https://lnkd.in/d97tiYDe ✅ And that's it for this week, beautiful people! If you have some extra pills of knowledge to share, please do that! 🔄 Reshare if you find this useful! __________ 🎉 P.S. Today at 16:00 CEST we have a LinkedIn Webinar about "How to do a technical SEO audit that brings positive impact to your business". Interested? Here's the link: https://lnkd.in/dwFnu2MW 😍 #SEOWeeklyPills

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Today is the final day to take the #SEOFOMO Technical SEO Survey! Join +250 SEO specialists who have already taken it: * It will only take 5 minutes to answer the questions, * It's anonymous * It will allow us to better understand the challenges and trends when doing technical SEO. When answering the survey you can also opt-in to participate in the giveaway of an SEOFOMO mug, hoodie, a free 1 year license of Screaming Frog SEO Spider and a 1 year license of Sitebulb Pro Desktop Edition 🙌 Take it here: https://lnkd.in/exUjrMrE

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SEO Results should be when things are well prepared. We have a few of such, but this one was brutal. Why? Because of the crazy competition. About the project: - Crypto niche. One of the top competitive niches out there. - New website (3 months +) that we built - Business monetization: Lead Gen Our expertise at Tropicon Agency is creating content fast but with high value, that tells something NEW or showing a different ANGLE. Fast I mean, we can publish daily 3 top-notch articles (based on a strategy) and 72 monthly. Everything is planned in advance: Internal & External links, H1, pain, goals, persona, Etc. I don't think more is necessary, but yes can be decreased, depends on the current metrics and the market. We ran a content audit about the crypto niche, and the findings were as follows: - Many personal blogs are competing - Lot's of Programmatic tactics  - Exchanges are dominant - E.E.A.T IS A key (still a finance niche) - High authority - Sometimes, long content form wins. how do we approach start winning with such findings? we looked for the opportunities. ⭐ First, and after the content audit, we map the 3 competitors and find their weaknesses. You should research your competitors for opportunities for scale, especially at your first steps. ⭐ We moved on to clustering all our keywords, based on topics, INTENT and CPC. The CPC data helps you in the race where the CTR wins. Also it shows how much money you saved with SEO for PPC. Measuring clicks help your client understand your progress and process. ⭐ After we finished organized the topics and keywords, we move into mapping. for mapping, we use our formula for each page: We define the relationship between the keywords to come up with the best internal linking strategy. 1st: core posts Example: "How To Secure Your MetaMask Wallet Efficiently and For Good" 2nd: supportive posts that based on Keywords (mid-low vol) Example: "Is MetaMask safe" 3rd:  supportive posts that based on specifics (not based on keyword) Example: "5 Do's on MetaMask For Security". NOTE: *there might be 4 core posts, and 7 supportive topics. It changes for each keyword." ⭐ Backlinks are still relevant, and probably will stay forever. How we approach to that... For new site the type of backlinks we need, from my perspective, are niche-relevant more than authority. (Not spammy bull***t) Authority sites are more relevant to PR, which I highly recommended, but in that case it was too early to start with. We landed 3-5 monthly to the homepage, that's all. ⭐ The results we got are satisfactory. Such metrics for a new website in such a competition give us great indication.  Tropicon Agency

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Never ever use storytelling In your content strategy. 😯 Because if you do... These 7 things are gonna happen: 1. Authentic Connection: -> Stories will allow you to connect more authentically with your audience. 2. Greater Engagement: -> You will notice a significant increase in likes, comments and shares. 3. Improved Understanding: -> Stories will make complex ideas more digestible and facilitate learning. 4. Emotional Appeal: -> Your content will be more memorable and impactful. 5. Brand Identity: -> Storytelling will help you stand out from the competition. 6. Growth: -> You will witness an upsurge in followers and connections. 7. Trust and Credibility: -> Sharing experiences will foster trust and credibility. The power of storytelling is tiny --- as you can read. No benefits, no value --- just a waste of time. So, the question ---why use it? PS Of course, I am kidding - curious: are you using storytelling in your content - yey or ney?

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ChatGPT search is here and it's insane!! ChatGPT can now search the web in a much better way than before it use to. Chats now include links to sources, such as news articles and blog posts, giving you a way to learn more. You can click the Sources button below the response to open a sidebar with the references. It is available to Plus, Team, and SearchGPT waitlist users on mobile and desktop apps Enterprise and Edu users will have access in the next few weeks. __________ ♻️ Repost to share with your network. 👉 Stay Connected: Follow Amaninder Singh Dhillon for more updates.

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If you hate discounts, you are not using them right. It's easy to blame discounts for your low margins. Discounting works. It was true 50 years ago and it will be true 50 years from now. In fact, Coca-Cola was the first company to experiment with discount pricing strategies in the 1880s. People love a bargain. Everyone loves getting more for their money's worth. And they will always want to pay less for the same stuff. That's human psychology. With discounts, they get a perception of saving and feel smarter about their purchases. For brands, it's a structural issue. How do you use and structure deals? Marketplaces or retailers selling other brands might be the only exceptions. But even in that case, like Walmart or Costco, they have to solve for discounts operationally. Like launching private labels, sourcing in bulk, or negotiating hard for a deal. Or Amazon, which changes product prices up to 2.5 million times a day. For marketing a DTC brand, discounting is a powerful tool. With the right discounting you can - --> Increase average order value Use volume discounts, free shipping thresholds, or bundles to place your discounts strategically. --> Increase Urgency & conversion rate Running short (1 - 3) days deals can create urgency. Shein runs hourly sales to create that urgency. --> Incentivize loyalty and repeat purchase Using points or rewards to encourage repeat behavior. You can smartly place discounts along the complete customer journey to help them move forward in the funnel. It's not that discounts do not have any value; it's the way discounts are done. -- Running long sales, evergreen offers (they dilute the brand) -- Repeating the same offers every month (they make customers expect deals and kill exclusivity) -- Not including margins to cover discounts. Brands should have some margin buffer to include for discounting. Most purchases are more psychological than rational decisions. A smart marketer can play that psychological reasoning to it's benefit. Boring marketers will still run their 10% Off #ecommerce #dtc Looking to achieve profitable growth. Yes, it's possible! Follow Rahi Jain to grow your store profitably. I use my PCC (Product, Customer, Communication) value maximization framework to increase the customer life value of ecommerce brands by 10-30% in 45 days.

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YOU are the master; these bots are only tools! AI is taking the world by storm! 🌪️ While AI won't replace you, someone who knows how to use it just might! AI can be a powerful tool to enhance your work. Here are a few ways it can be used creatively: • Content creation: Generate ideas, write drafts, or create visuals. • Design: Create logos and graphics, or generate design ideas.
 • Music production: Compose music, create sound effects, or generate lyrics. A caveat: use AI as a jumping off point to generate ideas and organize your thoughts. Always check AI results for error or bias, and take what you’re given and recreate it in your own unique voice. Remember, AI is a tool, not a replacement for human creativity. Use it wisely to boost your productivity and elevate your work. PR/Marketing Pro and Branding Coach #MCBizzBooma shares business gems in rap! It began when I told my homie and mentor, Sajad Husain, Esq, nobody would want to see an old Boomer rapping, and he replied, "Nah, Dogg, that'll blow up!" Enjoy these hip-hop business tips, and hop on my calendar in the comments to find out what MC Bizz Booma can do for your brand and your business. #creativity #innovation #business #strategy

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Google relaunching their Search generative AI currently in US this week, later in the whole world. This is what happened when your page get placed on SGE results (My Assumptions): CTR increases for BOFu & MOFu topic. In TOFu topic review based & tips based topics remains unchanged because user looking for multiple results. to the point TOFu topic queries becomes zero or low clicks & high impression magnet. SGE is simply a more advanced and longer version of search snippets. It may not entirely replace the SEO industry, but it will likely modernize the way SEO is done. The focus will shift from ranking high in the top 3 search results to achieving a prominent position within SGE. The world of SEO is evolving. What do you think about this? (Please share your thoughts.) #AI #SGE #SearchGenerativeAI #Google

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Search Volume on Keywords Is Shifting MASSIVELY! It's super important to constantly reevaluate your main keywords, as search volume can sometimes shift dramatically. Look at these examples: I'm comparing November 2023 to November 2024! We realized that the top keyword for one of our clients during Q4 last year is completely dead this year. I believe this happens because Amazon changes its "Auto-Complete" algorithm in the search bar. On the flip side, two other keywords now have much higher search volumes this year. This shows how important it is to stay up-to-date, monitor emerging keywords, and recognize when others are declining. I wish there were a tool that could alert us whenever a keyword experiences a significant increase or decrease in search volume. ______________________ IG PPC is an agency that manages the PPC for 7-9 figure Amazon brands. #amazonfba #amazonadvertising

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𝐄𝐯𝐞𝐧 𝐚 𝟏𝟎 𝐲𝐞𝐚𝐫 𝐨𝐥𝐝 𝐤𝐢𝐝 𝐜𝐚𝐧 𝐫𝐮𝐧 𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 𝐚𝐝𝐯𝐞𝐫𝐭𝐢𝐬𝐞𝐦𝐞𝐧𝐭 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧 Yes You Read it Right Let's Check why people pay thousands of dollars to Agencies & Freelancer for Advertising Facebook Advertising is not about running a campaign with an objective and leaving it to Facebook to give the result. It would help if you had a proper Audience Research You need to test Different Interest groups You need to test Different Creatives You need to understand your buyer psychology It would be best if you had a proper funnel to grab the audience for future selling Facebook is an entertainment platform, why do people buy something from you and trust you, The main thing is your strategy and a strong understanding of your online buyer psychology. 𝐘𝐨𝐮 𝐧𝐞𝐞𝐝 𝐊𝐍𝐎𝐖 | 𝐋𝐈𝐊𝐄 | 𝐓𝐑𝐔𝐒𝐓 𝐢𝐧 𝐨𝐧𝐥𝐢𝐧𝐞 𝐩𝐥𝐚𝐭𝐟𝐨𝐫𝐦 𝐭𝐨 𝐩𝐫𝐨𝐝𝐮𝐜𝐞 𝐦𝐚𝐱𝐢𝐦𝐮𝐦 𝐯𝐚𝐥𝐮𝐞 𝐟𝐫𝐨𝐦 𝐚𝐝𝐯𝐞𝐫𝐭𝐢𝐬𝐢𝐧𝐠 𝐚𝐧𝐝 𝐠𝐞𝐭 𝐌𝐚𝐱𝐢𝐦𝐮𝐦 𝐑𝐎𝐈 𝐚𝐧𝐝 𝐑𝐎𝐀𝐒. I do the above things for my client to get the maximum result with less spending. ------------------------------------------------------------------------------- Hey! My name is Muhammad ShariQ and I have been providing Facebook advertising services for the last 2.5 years. I am open to Working Remotely 𝐃𝐌 𝐦𝐞 𝐭𝐨 𝐝𝐢𝐬𝐮𝐜𝐬𝐬 𝐚𝐛𝐨𝐮𝐭 𝐲𝐨𝐮𝐫 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐚𝐧𝐝 𝐢 𝐰𝐢𝐥𝐥 𝐭𝐞𝐥𝐥 𝐲𝐨𝐮 𝐡𝐨𝐰 𝐜𝐚𝐧 𝐢 𝐡𝐞𝐥𝐩 𝐲𝐨𝐮 𝐭𝐨 𝐠𝐫𝐨𝐰 𝐲𝐨𝐮𝐫 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐨𝐧𝐥𝐢𝐧𝐞 #marketing #business #socialmediaadvertising #digitalmarketing #freelancing

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Preparing for the Euro 2024 final and preparing an SEO strategy share several similarities in their planning, execution, and goal-setting processes. 1. **Research and Analysis**: - **Euro 2024 Final**: The team studies their opponents extensively, analyzing their strengths, weaknesses, past performances, and strategies to devise a game plan. - **SEO Strategy**: Similarly, SEO involves researching competitors, understanding keyword trends, and analyzing website performance data to formulate an effective SEO plan. 2. **Setting Clear Objectives**: - **Euro 2024 Final**: The objective is to win the match, which involves specific targets like maintaining possession, capitalizing on scoring opportunities, and minimizing defensive errors. - **SEO Strategy**: In SEO, clear objectives might include increasing organic traffic, improving search engine rankings for specific keywords, and boosting conversion rates. 3. **Strategic Planning**: - **Euro 2024 Final**: The team develops a strategic plan, which includes tactical formations, player roles, and contingency plans for different match scenarios. - **SEO Strategy**: SEO planning involves on-page optimization, content creation strategies, link-building campaigns, and technical SEO enhancements. 4. **Team Coordination and Roles**: - **Euro 2024 Final**: Each player has a specific role, and coordination among team members is crucial for success. The coach ensures everyone knows their responsibilities. - **SEO Strategy**: An SEO team might include content creators, technical SEO experts, link builders, and analysts, all working together. Effective coordination and role clarity are essential. 5. **Execution and Monitoring**: - **Euro 2024 Final**: Execution on the field must be closely monitored by the coach, making real-time adjustments based on the match's progress. - **SEO Strategy**: SEO execution involves implementing planned activities and continuously monitoring performance using tools like Google Analytics, adjusting tactics based on results. 6. **Adaptability and Real-time Adjustments**: - **Euro 2024 Final**: The ability to adapt to the opponent's strategies and changing match conditions is vital. Coaches make substitutions and tactical shifts as needed. - **SEO Strategy**: SEO requires flexibility to adapt to algorithm updates, competitor actions, and changes in search trends, making necessary adjustments to maintain or improve performance. 7. **Performance Evaluation**: - **Euro 2024 Final**: Post-match, the team reviews their performance, analyzing what worked and what didn't to learn and improve for future matches. - **SEO Strategy**: Regular performance evaluations are conducted to assess the effectiveness of SEO efforts, identifying successful tactics and areas needing improvement. Both processes emphasize the importance of thorough preparation, strategic planning, team coordination, and the ability to adapt and improve continuously.

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SEO isn’t dead. But "SEO content" is dead. We just finished some research. The lessons are too good not to share…   Recently, we analyzed more than 50 professional services websites for a client.   How does Google determine which agency, law firm, or business consultant ranks best?   Google is looking for content with *high information gain*.    Information gain is content based on YOUR unique insights, personal perspective, or customer stories–It’s content your competitors haven’t and couldn’t replicate.    Professional services websites SHOULD have information gain nailed. They sell unique expertise and specialized knowledge for a living.    Every competent professional services firm has in-house expertise worth exposing.   Yet, most offer little more than descriptions of their services–and that’s it.   What a missed opportunity! Professional services firms should publish: - Resources for niche audiences - Insights on timely industry topics - Specific real-world applications of their expertise Every marketer should learn from the mistakes of professional service firms.   It isn’t easy to publish content with information gain–If it were easy, professional services would be the first to do it right.

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