Catalin Gaitanaru

The Romanian #InfluencerMarketing industry, once a nascent place, has rapidly evolved into a significant player within the broader European digital advertising ecosystem. ✅ This transformation reflects the broader trends in Europe, where digital platforms and social media have become crucial for brand engagement and consumer outreach. As the digital landscape continues to expand, Romania’s Influencer Marketing sector has not only kept pace but has also demonstrated unique characteristics that set it apart within the European market. According to recent reports (see details at the end of this post), the Romanian market has seen a consistent increase in influencer-led campaigns: 𝗮𝗻 𝗮𝗽𝗽𝗿𝗼𝘅. 𝟯𝟮𝟬.𝟬𝟬𝟬 𝗶𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗲𝗿 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀 𝘁𝗵𝗶𝘀 𝘆𝗲𝗮𝗿! This trend mirrors broader European patterns, where influencer marketing is becoming a mainstream advertising strategy. However, Romania distinguishes itself through an exceptionally high growth rate: 𝟱𝘅 𝗶𝗻 𝘁𝗵𝗲 𝗹𝗮𝘀𝘁 𝟱 𝘆𝗲𝗮𝗿𝘀! The technological infrastructure supporting Influencer Marketing in Romania has also been a driving force behind its success. Platforms like MOCAPP have revolutionised how brands connect with influencers by offering performance-driven solutions that streamline the entire process. With over 94,000 content creators across 27 niches in 48 countries, MOCAPP’s technology exemplifies how Romanian innovation pushes the boundaries of what influencer marketing can achieve. More details about the 🇷🇴 market: https://lnkd.in/dJqxTE3c More details about MOCAPP: https://mocapp.net Video: Eliseer brand promoted by Romanian celebrity Anna Lesko.

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Case Studies in Native Advertising can be found here: https://lnkd.in/dFk84QH6 These success stories represent a large amount of work done by many professionals. In addition, nowadays, in each campaign, you should also highlight the role of AI in achieving results. We rely on AI for some tasks, while the rest depends on beneficial communication, appropriate understanding of the goals, and how you want to reach the destinations. #casestudies #nativeadvertising #nativeads #promotion #ads

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We are on Wired! ""We demonstrated that operating through three brands, Bancomat, PagoBancomat and Bpay, was of little relevance to the consumer and that concentrating the offer on the Bancomat brand alone would have increased the brand's ability to contribute to the business by 16% and the its value by 48%", stated Antonio Marazza, General Manager Southern Europe of Landor, the brand transformation company that supported Bancomat in this strategic relaunch of the brand." Full article in the first comment. #Landor #Bancomat #Brand #Brandperformance #Brandeconomics #Rebranding Florestano Compagno Vittorio Silva Stefano Ammollo Silvia Damato

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Coupons aren't going anywhere. According to a CivicScience study, "57% of U.S. adults use digital coupon codes at least a few times per year" (source: https://lnkd.in/dG66pmwq). Consequently, coupon-oriented affiliates aren't going anywhere either. To ensure they yield value, affiliate managers must carefully manage how they operate within affiliate programs. This includes: 1️⃣ Manually vetting affiliate applications (accepting only the affiliates that may add value). 2️⃣ Not confusing coupon affiliates with loyalty affiliates (while the latter may use coupons too, many incentive/loyalty publishers don't). 3️⃣ Not putting coupon affiliates into the same bucket as "technology" affiliates (not all browser extensions are solely focused on coupons). 4️⃣ Setting clear terms for what coupon affiliates may and may not do (incl. coupon harvesting and usage of coupons not explicitly intended to be used in conjunction with affiliate links, click-to-reveal call-to-action buttons, non-coupon-involving promotions, etc). 5️⃣ Enforcing the aforementioned terms (remember: policies don't guarantee compliance, but give you the grounds for enforcing it). 6️⃣ Working with sub-affiliate networks (like Skimlinks, Sovrn, YieldKit, etc) to ensure that they are not used by (certain) couponers as a backdoor into your affiliate program. 7️⃣ Setting rules for how coupon affiliates (especially those involved in a last-moment-touch) would be compensated within your affiliate program. Important: setting their commission to a low single-digit number (or even zero) won't fix the problem of them discouraging a higher-up-the-funnel affiliate from continuing to promote you. As with everything in your affiliate program, meticulously managing your relationships with coupon affiliates goes a long way! We at AM Navigator LLC are happy to help, when needed. Feel free to reach out.

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👁️ Next time someone on LinkedIn asks, "Why don’t Bulgarian advertisers use X (Twitter) ads?" Because no brand manager wants their logo next to a conspiracy theory, fake news, or inappropriate content. 📉 Chasing reach at all costs can harm your brand perception and long-term growth. Consumers care where they see your brand and the impression it leaves. ✅ Be strategic. Your brand's reputation is worth more than cheap clicks. #DigitalAdvertising #MarketingStrategy #MarketingInsights #BulgariaAdvertising

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Sometimes you have to slow things down to analyze and take inventory. Then take those learnings and implement them. 💡 The time I spent with Hristina (Tina) Mangelova and Milana Kostova in Sofia, Bulgaria has help us figure out a new product to bring to market. It’s something that most brands need but waste time, money and market share getting wrong. 💸 It’s something we do incredibly well. 🥋 We will bring it to market soon. For now this move is called a Windmill. It’s one of the basic breaking power moves. Watching myself do them  in slow motion lets me see all the areas I can improve them. 🎓 What are you working on? Slow it down, analyze and implement. Go forth and prosper. I’m rooting for you. 👏 #entreprenuership #growthskills #breaking #businessadvice #gtm #newproduct #brandbuilding  ————————————————————————— 🥋 I'm Lavall founder of Growth Skills. I'm a      second degree Black Belt, Bareknuckle Karate Champion and do Full      Contact Growth Marketing for my clients. 💰 My posts will help you increase search rankings, brand awareness and      revenue using Growth Marketing.  🎓 My posts will help you Learn How to Learn to grow your career and      business. Liked this post? Want to see more? 🔔 Ring it on my Profile 🔝 Connect with me

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72% of consumers say that they only engage with marketing messages that are personalized and tailored to their interests! And yet, most of our marketing efforts are usually generalised. I think its mainly because we don’t know the different ways we can personali our marketing efforts. This statistic shows us a fundamental shift in consumer behavior and expectations in the digital age. The days of generic advertising are rapidly fading, today’s consumers demand relevance and personalization in their interactions with brands. Businesses that leverage data to create personalized marketing experiences see significant benefits. Cadbury, lays and starbucks are a few of the brands that I think do best in terms of personalised marketing. For instance, personalized email campaigns generate six times higher transaction rates than non-personalized ones. In the realm of digital advertising, personalized ads convert at a rate 10 times higher than their non-personalized counterparts. This is largely because these ads are more likely to reach the right audience at the right time with the right message. By using data analytics and consumer insights, marketers can craft messages that speak directly to individual needs and preferences, leading to higher engagement and conversion rates. Those who can effectively harness data for personalization will be the main differentiators in the crowded marketplace.

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EGO IS THE ENEMY OF EXCELLENCE I used to wonder why some of my students /clients are able to maximize my trainings and the others are not. There have been so many life-changing results, and yet there are still those who struggle and cannot make it work. Here's what I think: 1. Some of them attend the training but don't take it seriously 2. Many attend just for the sake of attendance 3. A few think that they already know the subject and tune out 4. Studies say that only 3% of attendees actually listen and engage 5. Only 1% of attendees implement and take action Ego is the enemy of excellence. If you think you don't need help, no amount of training or coaching will stick. You need to acknowledge that you don't know everything. Learn as much as you can. And of course start implementing.

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I have come to the conclusion that I will eventually stop using LinkedIn too. Here’s why: I value my independence, and I’ve built my own network using tools that are safer, more personal, and completely under my control. All social media companies operate similarly; they don’t genuinely care about you or me. when something like this hapens no way to reachout to them. noway to talk or send email or dm them them. if they are serving public like any publick company by law they should talk to the users but they are not. there for they are braking the cunsumer act rules and with helding the informatin hideing them self with articles and chatbots puting many millions of people unde stress to a loop of time waisting. facebook is not social media facebook is criminal i like to take themm to court they has broken my human rigths many millions of others too .. thre for they are just creating a slave farm and im not thair slave. This is a reality that we can’t ignore. These platforms are not safe environments for conducting business or cultivating genuine friendships. They’re filled with fakers, scammers, fake accounts, and bots. I have witnessed this firsthand. I was logged into my Facebook account while live streaming with friends when suddenly I received a notification that my account was suspended for 180 days. I was shocked—having not posted anything harmful or commented on anything controversial. In that moment, my business, which relied heavily on Facebook—over 3,000 videos and live streams—was effectively killed off. This experience prompted me to delve deeper into the situation. By night, I’m a tech enthusiast; by day, I’m a businessman well-versed in cybersecurity and computer science. My research revealed alarming trends. I discovered incidents where individuals in Russia changed their IP addresses using proxies and VPNs to log into Facebook accounts, leading to serious data breaches. How is it possible that Facebook and its users appear to be consistently targeted while some accounts remain untouched? I suspect there could be a mole within Facebook, someone who may be inadvertently granting hackers access to user data. This information has been disseminated globally across various platforms, including Telegram channels. The threat is real, and it’s not just limited to Facebook. Even LinkedIn has faced security issues, and user data is likely being traded online. For the last six months, I’ve distanced myself from Facebook, Instagram, Twitter, TikTok, and Threads. I’ve primarily used LinkedIn and live-streamed on YouTube daily, mainly focusing on my own app. However, LinkedIn feels stagnant and lost, as if it hasn’t evolved since the early days of social media. Ultimately, I foresee a time when I will stop using LinkedIn too. If you'd like to connect with me, you can find me here: https://lnkd.in/diC_qXDG

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Why the world needs (super)heroes? Sounds familiar? I adapted it from Lois Lane's Pulitzer winning article 'Why the world needs Superman' lor I didn't grow up fantasizing about wearing a red underwear Outside summore 😱😅 But but but I was drawn to Batman's veli veli veli terer (amazing) detective skills And he always thinking at least 10 steps ahead, contingencies for contingencies eg coming up with a contingency plan for just about every single superhero, including Superman, just in case they go rogue 😱😅 And the thing about Batman's contingencies? They work ALL the time To me, Batman was veli veli veli good in identifying AND solving problems BEFORE the problem becames a problem lah🙈🙉🙊 Yes, I grew up a DC fan lah Until Marvel came out with Iron Man in 2008 And then I started to catch up on Marvel comics If we aren't connected on LinkedIn, send me a connection request lah 👋:  -------> Choo Ann NGOH *PS: But but but 3 reasons why I think 'Why the world needs leaders (superheroes) ? 1️⃣ role models - leaders with terer (amazing) values such as courage, selflessness etc setting examples for others to emulate 2️⃣ inspiration - leaders who walk the talk inspires and motivate others to strive for terer-ness and wanting to create positive impactful changes in their own lives and then their world 3️⃣ hope - when the going gets tough, leaders offer hope by showing difficulties can be overcome and a better future is ahead That's just me lah, and these are just from Batman AND Ironman lor (raises hand) 🙋‍♂️but but but are you a DC or Marvel fan wor? 🤷‍♂️ Image credit: YouTube Channel: Marvel/DC: Comic Movies

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The Lost Profit Principle: How to create a sense of urgency ⏳ Holidays are a time of active shopping and seasonal promotions. I want to share with you tips on how to make sales faster during this period and what to look for. 🚀 People are more afraid of losing than they are happy to get something. This phenomenon is called the Lost Aversion effect. In marketing, this principle works like a magnet: when a customer realizes that they may lose something valuable, they act faster. 🎁 💡 How to use this principle in practice? 📌 Time limit: “The offer is valid for 24 hours only”. 📌 Scarcity: “There are only 3 places left in the course”. 📌 Visible changes: Counters that show how the product disappears or the time decreases. ⚠️ The main rule: be honest. Fake restrictions can seriously undermine brand trust. Instead, create real value and show that action is needed now. Remember: the fear of loss is often stronger than the desire to gain. Use this psychological trigger to increase the effectiveness of your holiday promotions, but always with respect for your customers. 🙌 #Marketing #SalesPsychology #LossofBenefit #Timing #Conversion #BusinessStrategies #adindexagency

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Europe’s window of opportunity on AI is closing❗ In his recent report Mario Draghi finds that the EU has a lot of work ahead to regain competitiveness and secure prosperity. The adoption of AI offers a promising solution to these challenges and could propel our single market into a new era of growth and innovation. Europe is on a trajectory to miss out on the important benefits AI offers to foster economic growth: 🖥️ AI can help businesses simplify processes across departments and free up valuable time for more important tasks – a big opportunity to ease labor shortages. 📈 Allowing AI start-ups to leverage the most advanced models right here in Europe will boost the sector’s competitiveness and enable companies to create highly qualified jobs. However, they will only be able to make the most of AI when models such as Llama 3 are being trained on local data to learn regional intricacies, customs and languages. This is particularly important for distinct markets such as Belgium, Luxemburg and the Netherlands. The EU has the opportunity to create an open, innovation-driven atmosphere by putting competitiveness and innovation front and center in the legislative process in Brussels. We will continue working with regulators to make sure that Europe is not left behind. Last week I had the pleasure to discuss these challenges at a ECP | Platform for the Information Society dinner. Thanks to Eppo van Nispen tot Sevenaer, Martijn Lucassen and Derk Oldenburg for the lively evening, interesting insights, and valuable conversations and of course to my amazing colleagues Edo Haveman and Anne-Marie Frissen for your contribution! I am looking forward to continuing this important conversation with leaders across Benelux. 📸 credits: Jelle Draper

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🌟 A Journey Measured in Hours, Not Just Years 🌟 When people ask about my experience as a C-level professional, they often frame it in years: "over 12 years that's impressive!" But I like to think of it in a way that truly reflects the dedication, the hours of strategic thinking, the decisions made, and the time spent creating value. Let’s break it down: 🔸 12 years, and a few months… 🔸 5 days a week, 8+ hours a day 🔸 Accounting for 30 days off annually for vacations and holidays... That comes out to over 29,000 hours of focused leadership, strategic innovation, and building teams and brands that thrive in competitive markets. Each one of those hours has been a chance to learn, grow, and solve problems creatively while driving organizations forward. 📌 Key lessons from those hours: 1️. Excellence is built in the small, consistent efforts. 2️. Leadership is about empowering others to achieve what they didn’t think was possible. 3️. Strategy is the art of seeing opportunity where others see challenges. Today, I stand proud of every single hour I’ve invested, but I also recognize that there’s always room to evolve and bring even greater impact. How do you measure your professional journey? By the years, the lessons, or the hours that truly mattered? Let’s keep pushing boundaries one hour at a time. 🚀 #experience #focus #commitment #customerloyalty #Strategy #Marketing #Innovation #marketingdirector #CMO #keepgoingstrong #Strength #Confidence #willpower

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This week was about meetings, calls and digital strategy☕📊 #officeview #meetings #marketingdigital #ppc #freelancer

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Some interesting slides from yesterday's Meta earnings call This can explain why we see such major differences between different Gros and verticals This also tells you that you live in a bubble. A bubble that is the ad accounts that you manage. It's all about perception and perspective.

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From Product Strategy to Brand Strategy and from Brand Strategy to Digital & Social Media Strategy. (And #not the other way around;) In this 2nd part of the episode “Social Media: a guide for SMEs”, discover the art of targeting your audience, unveil the secrets of crafting captivating narratives for amplified engagement and embark on a journey to elevate your brand's digital presence! Let's grow together! 📈 Tune in now: https://lnkd.in/d-gMBmc8 #SocialMediaMarketing #SocialMediaStrategy #COSMOTEBusiness #KalyterosKosmos #CosmoteGrowYourBusinessThePodcast

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