Camila and Matthew McConaughey Go Pantless to Announce Their New Pantalones Organic Tequila — Watch

Matthew McConaughey and Camila McConaughey are baring it all in the name of tequila.

On Wednesday, the married couple unveiled their new joint tequila brand, Pantalones Organic Tequila. In a nod to the name of their project, they announced the news with a cheeky video in which they both are well ... not wearing pants.

In the start of the video above, the pair are seen speeding off on their own motorcycles in an agave field. “When did tequila stop being tequila?” Matthew asks. Camila responds: “Right? Where’s the fun?”

While the two sport coordinating aviator sunglasses and button downs, the next shot reveals that that's the extent of their outfits — though the screen blurs below the belt, of course. Unfazed, they ride off on a dirt path and look ahead.

After the McConaugheys, who share three kids together, toast to their new adventure, the clip shows them from behind on foot as their pantsless bodies are once again blurred. 

“Please do not keep yours on,” they both joke.  

“Pantalones Organic Tequila - the best thing we’ve made with our pants on,” they added in a joint statement.

The Pantalones Tequila portfolio includes three bottles. The Blanco gives off “notes of honey and citrus.” The Reposado is aged nine months and has a fruitier, fresh oak edge, while the Añejo, aged 15 months, highlights flavors of vanilla, butterscotch and maple, according to the release. 

Earlier this month, Matthew opened up about where he derives his sense of humor — which is on full display in the alcohol spot.

“My family — and part of Camila and I as well — we cherish the value of a sense of humor and comedy,” Matthew said on the Whine Down with Jana Kramer podcast.

His mother, Kay McConaughey, is fond of a good joke. Camila recently recalled how early in their relationship Kay would call her "by all of Matthew’s ex-girlfriend’s name."

"All she wanted was for me to fight back, and from that day on, that night on, we have the most amazing relationship," Camila said on Southern Living's Biscuits & Jam podcast,

“My family is big on rites of passage and initiation," added Matthew on ET Canada in September, "and you don’t get into the McConaughey family easily."